The book is about why ideas and products go viral.
Jonah is a Wharton professor who studies behavior, social influence, and marketing.
He created the STEPPS framework!
It helps you make your ideas more shareable and memorable.
Here are the STEPPS:
The book is about why ideas and products go viral.
Jonah is a Wharton professor who studies behavior, social influence, and marketing.
He created the STEPPS framework!
It helps you make your ideas more shareable and memorable.
Here are the STEPPS:
apnews.com/article/coas...
apnews.com/article/coas...
It’s happening before our eyes—eyes wide shut.
It’s happening before our eyes—eyes wide shut.
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