Ash Nallawalla
@ashnallawalla.bsky.social
Author, Accidental SEO Manager; Enterprise SEO consultant. Judge - numerous SEO Awards. Pubcon speaker.
Please fill if applicable, or share my survey with any IN-HOUSE SEO you can find. Former in-house SEOs can also fill it in.
forms.gle/ix8QnF5nMEFr...
forms.gle/ix8QnF5nMEFr...
Hiring Practices for In-House SEO Roles
This anonymous survey seeks to understand how businesses of different sizes hire in-house SEO professionals. Your input will help reveal hiring trends across industries. The survey takes ~10-15 minute...
forms.gle
September 23, 2025 at 10:14 AM
Please fill if applicable, or share my survey with any IN-HOUSE SEO you can find. Former in-house SEOs can also fill it in.
forms.gle/ix8QnF5nMEFr...
forms.gle/ix8QnF5nMEFr...
A different kind of interview with Jim Banks. Covers some personal history.
www.bdwjb.com/exploring-ba...
www.bdwjb.com/exploring-ba...
Exploring Bad Business Choices and SEO Insights with Ash Nallawalla
Today, we have an incredible story that traverses continents, careers, and the evolving digital age. Joining me is Ash Nallawalla, an SEO consultant with an extraor…
www.bdwjb.com
May 20, 2024 at 4:19 AM
A different kind of interview with Jim Banks. Covers some personal history.
www.bdwjb.com/exploring-ba...
www.bdwjb.com/exploring-ba...
I just published a review of Jason Barnard's course on knowledge panels, which I completed last year.
www.netmagellan.com/kalicube-kno...
www.netmagellan.com/kalicube-kno...
Kalicube Knowledge Panels Course Review by Ash Nallawalla - Net Magellan
The course is called “Triggering and Managing Knowledge Panels”. I paid full retail for this 12-month expiry course. It is a collection of videos and quizzes to be completed at one’s own pace.
www.netmagellan.com
April 9, 2024 at 11:10 PM
I just published a review of Jason Barnard's course on knowledge panels, which I completed last year.
www.netmagellan.com/kalicube-kno...
www.netmagellan.com/kalicube-kno...
March 21, 2024 at 4:58 AM
I have just reported to Amazon two pirated copies of my book that are selling on Amazon using two author names. One is Kindle, the other is paperback.
If you are an author, I encourage you to look for pirated versions of your book by looking for similar descriptive text,
If you are an author, I encourage you to look for pirated versions of your book by looking for similar descriptive text,
March 16, 2024 at 3:08 AM
I have just reported to Amazon two pirated copies of my book that are selling on Amazon using two author names. One is Kindle, the other is paperback.
If you are an author, I encourage you to look for pirated versions of your book by looking for similar descriptive text,
If you are an author, I encourage you to look for pirated versions of your book by looking for similar descriptive text,
Check out my first article in SEL where I lament the decline in #SEO curiosity and encourage SEOs to resume the practice.
searchengineland.com/becoming-les...
searchengineland.com/becoming-les...
Are we becoming less curious about SEO?
There was a time when SEOs loved to second-guess Google algorithms. What happened?
searchengineland.com
March 14, 2024 at 3:32 AM
Check out my first article in SEL where I lament the decline in #SEO curiosity and encourage SEOs to resume the practice.
searchengineland.com/becoming-les...
searchengineland.com/becoming-les...
The 𝗦𝗲𝗰𝗼𝗻𝗱 𝗘𝗱𝗶𝘁𝗶𝗼𝗻 of my book 𝗔𝗰𝗰𝗶𝗱𝗲𝗻𝘁𝗮𝗹 𝗦𝗘𝗢 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 is now live on Amazon in the usual Amazon countries, except India, as I have chosen to no longer have a Kindle version.
www.amazon.com/dp/0645523224/
www.amazon.com/dp/0645523224/
February 19, 2024 at 10:11 PM
The 𝗦𝗲𝗰𝗼𝗻𝗱 𝗘𝗱𝗶𝘁𝗶𝗼𝗻 of my book 𝗔𝗰𝗰𝗶𝗱𝗲𝗻𝘁𝗮𝗹 𝗦𝗘𝗢 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 is now live on Amazon in the usual Amazon countries, except India, as I have chosen to no longer have a Kindle version.
www.amazon.com/dp/0645523224/
www.amazon.com/dp/0645523224/
I bet many can relate to this.
February 3, 2024 at 3:11 AM
I bet many can relate to this.
Updated my CV.
November 3, 2023 at 12:27 AM
Updated my CV.
An excellent article by Will Scott about the state of SEO vis-a-vis Google Ads, particularly in the higher-education sector.
www.searchinfluence.com/blog/google-...
www.searchinfluence.com/blog/google-...
#1 Organic & No Clicks? Google Ads 2023 SERP Smackdown!
As an agency and a business owner, this is frustrating. We have to watch the SERP to understand what the perfect ratio of organic & Google ads in 2023 and beyond.
www.searchinfluence.com
October 31, 2023 at 10:09 AM
An excellent article by Will Scott about the state of SEO vis-a-vis Google Ads, particularly in the higher-education sector.
www.searchinfluence.com/blog/google-...
www.searchinfluence.com/blog/google-...
NZ political party had blocked all robots from their website for at least a month.
lakesidedigital.co.nz/election-seo...
lakesidedigital.co.nz/election-seo...
National Blocks Their Own Site From Google Amid Election - Lakeside Digital
Search engine optimization (SEO) is a marketing channel many businesses invest in ever year. One of the core foundations of SEO is making sure a website remains easily accessible by search engines lik...
lakesidedigital.co.nz
October 11, 2023 at 9:13 AM
NZ political party had blocked all robots from their website for at least a month.
lakesidedigital.co.nz/election-seo...
lakesidedigital.co.nz/election-seo...
What's your engagement success rate on social platforms? Place the best score on top, with a total adding up to 10. If you use more platforms, make it 20. If you use more than 20, words fail me.
Facebook = 4
LinkedIn = 3
Twitter/X = 2
Mastodon = 1
Threads = 0
BlueSky = 0
Facebook = 4
LinkedIn = 3
Twitter/X = 2
Mastodon = 1
Threads = 0
BlueSky = 0
October 5, 2023 at 9:03 PM
What's your engagement success rate on social platforms? Place the best score on top, with a total adding up to 10. If you use more platforms, make it 20. If you use more than 20, words fail me.
Facebook = 4
LinkedIn = 3
Twitter/X = 2
Mastodon = 1
Threads = 0
BlueSky = 0
Facebook = 4
LinkedIn = 3
Twitter/X = 2
Mastodon = 1
Threads = 0
BlueSky = 0
//It’s ‘really the Google web’: Microsoft CEO testifies about how hard it is to break into search//
www.cnbc.com/2023/10/02/m...
www.cnbc.com/2023/10/02/m...
It's 'really the Google web': Microsoft CEO testifies about how hard it is to break into search
Microsoft CEO Satya Nadella testified about competing with Google in digital search during the federal antitrust trial against Google in Washington, D.C.
www.cnbc.com
October 2, 2023 at 10:27 PM
//It’s ‘really the Google web’: Microsoft CEO testifies about how hard it is to break into search//
www.cnbc.com/2023/10/02/m...
www.cnbc.com/2023/10/02/m...
Any opinions about NordVPN? I signed up some weeks ago and usually leave it off. It seems to be used by bad actors.
September 30, 2023 at 9:00 AM
Any opinions about NordVPN? I signed up some weeks ago and usually leave it off. It seems to be used by bad actors.
Latest fashion and light reading from Amazon.
September 18, 2023 at 6:55 AM
Latest fashion and light reading from Amazon.
I just posted an article about startup founders who pay little or no attention to SEO. Have you seen any such examples?
www.linkedin.com/pulse/startu...
www.linkedin.com/pulse/startu...
Startup Founders with Their Heads in the Sand
SEOs, do you come across business owners with their heads in the sand regarding SEO? I know someone in the US who manufactures an innovative electronic B2B product that he wants to keep a secret. Not ...
www.linkedin.com
September 11, 2023 at 10:53 AM
I just posted an article about startup founders who pay little or no attention to SEO. Have you seen any such examples?
www.linkedin.com/pulse/startu...
www.linkedin.com/pulse/startu...
Microsoft starts an AdSense-like offering only for the United States.
about.ads.microsoft.com/en-us/h/a/pu...
about.ads.microsoft.com/en-us/h/a/pu...
Earn more money from your site with Microsoft - Microsoft Advertising
If you’re a small or medium business with big ambitions and looking to make more money from your site and save time, you’ll want to join our waitlist.
about.ads.microsoft.com
September 8, 2023 at 3:30 AM
Microsoft starts an AdSense-like offering only for the United States.
about.ads.microsoft.com/en-us/h/a/pu...
about.ads.microsoft.com/en-us/h/a/pu...