ArtVersion - ArtVersion Recognized by Inc. as a Power Partner Across Creative & Technology Categories -

A large website redesign project is more than a task—it’s a digital transformation.

ArtVersion - Petra Campbell Selected as Judge for the 30th Annual Webby Awards -

ArtVersion agency elaborates on Design’s True Hardskill Isn’t Design or Development

A website should welcome every visitor. Yet too many digital experiences unintentionally create barriers. Those barriers can’t simply be fixed with a plugin. For someone with low vision, a poorly chosen color palette can make text completely unreadable. Imagine looking at the screen but not being able to make out what you are looking at. For a person relying on a screen reader, missing alt text can block critical information.

You've just refreshed your brand. Now what?

The design industry has always been in motion, shifting with culture, technology, and the economy, but the past decade has accelerated those changes in ways few anticipated. For students stepping into this field today, it is not the same industry their professors entered twenty years ago, and it won’t be the same one you’ll be practicing in five years. Understanding how and why it’s changing is key, not just to keeping pace, but to shaping the future you’ll be part of.

ArtVersion team published a new perspective on Forbes Agency Council titled “Web Redesign Success: Turning A Fresh Look Into Real Results.” The piece addresses a common pattern: sites that look sharper after launch but don’t move the numbers that matter—traffic quality, conversions, engagement, and accessibility. The article reframes a redesign as more than visual refresh. It’s an operating shift: updating the experience systems that determine whether visitors 

A redesign isn’t just about making your website look new. It’s about making it work better.

How one architectural firm’s human-centered brand refresh stayed relevant—and aligned with its design philosophy—two years after launch.

Here are a few game-changing event ideas that can increase brand recognition.

When we think about digital design, it’s tempting to picture the perfect environment: fast Wi-Fi, new devices, and users with full attention. Yet, that’s not the reality of how most people experience websites. Interfaces are often accessed in transit, on older devices, with scratches screens, in low-light settings, high glare, or during moments of distraction and fatigue. In my recent article for the…

In reality, user experience unfolds across noisy subways, cracked screens, low bandwidth, and moments of frustration, fatigue, or multitasking.

We moved our main design studios last year, and we’re still unboxing. I know, after fifteen years in our previous space, we’d just accumulated a lot. This afternoon, I found myself in a room surrounded by more than a hundred awards—recognition my team has earned over the past 25 years in competitions across the country and around the world. It was overwhelming in the best way.

As artificial intelligence reshapes our digital environments, a critical question has emerged in UX and interface design: are we still designing for humans or increasingly for machines? In the past, digital experiences were shaped exclusively by human users. The interfaces, language, visuals, and architecture of a site or product were all oriented toward human perception, cognition, and emotion. But with the widespread adoption of large language models (LLMs), recommendation engines, and generative tools, designers now face a new challenge: optimizing for systems that read, interpret, and sometimes surface our work before a person ever encounters it.

A user-centric model is a framework that prioritizes the needs, expectations, and behaviors of users at every stage of a product or service’s lifecycle. Whether in web design, branding, product development, or organizational strategy, this model centers real people (not assumptions) at the core of every decision. Rather than designing from the inside out, user-centric thinking flips the process and begins from the outside in.

I’ve been a designer for 26 years. Over the years, I lead a design firm and a team of creatives. I’ve worked with Fortune 500s, startups, nonprofits, artists—you name it. The tools have changed. Trends have come and gone. But one thing has stayed the same: design is about people. Always has been. Recently, I joined a panel hosted by students and professors from the School of the Art Institute of Chicago.

Designing digital products has become less about trend-based aesthetics and more about delivering clarity, functionality, and meaningful interaction. Yet even in 2025, the terms “UI” and “UX” are still used interchangeably in ways that obscure their unique—and deeply connected—roles in product development. Understanding how User Interface (UI) and User Experience (UX) relate, complement, and influence each other is key to designing products, websites or apps that not only look good but work well for the people who use them.

Have you ever tilted your phone and watched the interface catch light like a pane of polished crystal? That’s the promise of Liquid Glass, Apple’s new design language poised to roll out with iOS 26, macOS 26 “Sequoia,” iPadOS 26, watchOS 26, visionOS 26 and tvOS 26 this fall. By refracting wallpaper hues, animating specular highlights and morphing UI chrome in real time, Apple is turning a decade of flat pixels into something sensorial—almost tactile.

When we begin shaping a brand’s identity, the conversation around color always comes up. Color decisions often carry longer lines than design elements or a font choice because they tap directly into how a brand feels. This emotional and psychological dimension makes color theory not only relevant—but foundational—to brand building. Why Color Choices Aren’t Just Aesthetic Colors evoke emotions, signal cultural cues, influence perceptions, and even affect behavior.

Some websites simply don’t work. They load slowly, frustrate users, confuse navigation, and ultimately drive visitors away. Others are optimized for conversion—engineered for short-term wins, quick clicks, and transactional outcomes. But the rarest, and most valuable, are the websites that build brands. These are digital experiences that do more than function or sell; they forge lasting relationships, elevate perception, and leave a purposeful impression.

A great design system balances rigor (consistency, standards) with flexibility (creativity, evolution). It’s not just a visual toolkit—it’s a shared language between everyone building the brand. Developing a robust design system is critical for any growing enterprise aiming to maintain brand consistency. Besides streamlining workflows and governing standards, it is the only way to efficiently unify a design language. A design system can reside within design tools like Figma or XD, but it doesn’t have to.