Anthony A. Luna
@anthonyaluna.bsky.social
Property Manager, Entrepreneur, Forbes & Fast Company Contributor, Author of Property Management Excellence.
It hit #1 on Amazon.
But it wasn’t written for the charts.
It was written for operators. Owners. Builders.
The ones solving problems and scaling with purpose.
Get the blueprint. Start building better.
#PME2025 #PropertyManagementExcellence #AmazonBestSeller #LeadershipInRealEstate #BuiltToWork
But it wasn’t written for the charts.
It was written for operators. Owners. Builders.
The ones solving problems and scaling with purpose.
Get the blueprint. Start building better.
#PME2025 #PropertyManagementExcellence #AmazonBestSeller #LeadershipInRealEstate #BuiltToWork
August 15, 2025 at 1:11 AM
It hit #1 on Amazon.
But it wasn’t written for the charts.
It was written for operators. Owners. Builders.
The ones solving problems and scaling with purpose.
Get the blueprint. Start building better.
#PME2025 #PropertyManagementExcellence #AmazonBestSeller #LeadershipInRealEstate #BuiltToWork
But it wasn’t written for the charts.
It was written for operators. Owners. Builders.
The ones solving problems and scaling with purpose.
Get the blueprint. Start building better.
#PME2025 #PropertyManagementExcellence #AmazonBestSeller #LeadershipInRealEstate #BuiltToWork
Most people use these pointing games to spill tea or talk trash.
We used it to show you what matters.
Strong relationships.
Shared values.
And a system that makes everything work.
#ThisIsUs #PropertyManagementExcellence #PME2025 #FounderLife #BuiltTogether
We used it to show you what matters.
Strong relationships.
Shared values.
And a system that makes everything work.
#ThisIsUs #PropertyManagementExcellence #PME2025 #FounderLife #BuiltTogether
August 13, 2025 at 2:25 PM
Most people use these pointing games to spill tea or talk trash.
We used it to show you what matters.
Strong relationships.
Shared values.
And a system that makes everything work.
#ThisIsUs #PropertyManagementExcellence #PME2025 #FounderLife #BuiltTogether
We used it to show you what matters.
Strong relationships.
Shared values.
And a system that makes everything work.
#ThisIsUs #PropertyManagementExcellence #PME2025 #FounderLife #BuiltTogether
Launch day is here.
Not ready to give up your screen time?
Property Management Excellence is live on Kindle and in print.
Download now and start building your portfolio while others scroll.
#NotReady #AlsoOnKindle #PropertyManagement #RealEstate #Upgrade #PropertyManagementExcellence #LaunchDay
Not ready to give up your screen time?
Property Management Excellence is live on Kindle and in print.
Download now and start building your portfolio while others scroll.
#NotReady #AlsoOnKindle #PropertyManagement #RealEstate #Upgrade #PropertyManagementExcellence #LaunchDay
August 12, 2025 at 1:23 PM
Launch day is here.
Not ready to give up your screen time?
Property Management Excellence is live on Kindle and in print.
Download now and start building your portfolio while others scroll.
#NotReady #AlsoOnKindle #PropertyManagement #RealEstate #Upgrade #PropertyManagementExcellence #LaunchDay
Not ready to give up your screen time?
Property Management Excellence is live on Kindle and in print.
Download now and start building your portfolio while others scroll.
#NotReady #AlsoOnKindle #PropertyManagement #RealEstate #Upgrade #PropertyManagementExcellence #LaunchDay
Add to cart.
Wake up with a playbook in your inbox.
Or have it shipped to your door by launch day.
Property Management Excellence is more than a book.
It’s the toolkit you wish you had 10 years ago.
Order now.
#AmazonDrop #LeadershipTools #PropertyManagementExcellence #RealEstateSystems
Wake up with a playbook in your inbox.
Or have it shipped to your door by launch day.
Property Management Excellence is more than a book.
It’s the toolkit you wish you had 10 years ago.
Order now.
#AmazonDrop #LeadershipTools #PropertyManagementExcellence #RealEstateSystems
August 12, 2025 at 12:12 AM
Add to cart.
Wake up with a playbook in your inbox.
Or have it shipped to your door by launch day.
Property Management Excellence is more than a book.
It’s the toolkit you wish you had 10 years ago.
Order now.
#AmazonDrop #LeadershipTools #PropertyManagementExcellence #RealEstateSystems
Wake up with a playbook in your inbox.
Or have it shipped to your door by launch day.
Property Management Excellence is more than a book.
It’s the toolkit you wish you had 10 years ago.
Order now.
#AmazonDrop #LeadershipTools #PropertyManagementExcellence #RealEstateSystems
Not hacks.
Not fluff.
Just the systems I wish someone handed me a decade ago.
Property Management Excellence is full of tools to help you lead, scale, and retain your peace.
#SmartSystems #LeadershipPlaybook #PropertyManagementExcellence
Not fluff.
Just the systems I wish someone handed me a decade ago.
Property Management Excellence is full of tools to help you lead, scale, and retain your peace.
#SmartSystems #LeadershipPlaybook #PropertyManagementExcellence
August 10, 2025 at 4:04 PM
Not hacks.
Not fluff.
Just the systems I wish someone handed me a decade ago.
Property Management Excellence is full of tools to help you lead, scale, and retain your peace.
#SmartSystems #LeadershipPlaybook #PropertyManagementExcellence
Not fluff.
Just the systems I wish someone handed me a decade ago.
Property Management Excellence is full of tools to help you lead, scale, and retain your peace.
#SmartSystems #LeadershipPlaybook #PropertyManagementExcellence
Who works until 2am?
Who handles crisis better?
Who wrote the Amazon bestseller that’s changing the game?
We answered all three.
And the last one was easy.
Tag someone who needs a copy. Or a nap.
#BuiltTogether #PropertyManagementExcellence #RealEstateLeaders #CouplesThatBuild
Who handles crisis better?
Who wrote the Amazon bestseller that’s changing the game?
We answered all three.
And the last one was easy.
Tag someone who needs a copy. Or a nap.
#BuiltTogether #PropertyManagementExcellence #RealEstateLeaders #CouplesThatBuild
August 9, 2025 at 4:21 PM
Who works until 2am?
Who handles crisis better?
Who wrote the Amazon bestseller that’s changing the game?
We answered all three.
And the last one was easy.
Tag someone who needs a copy. Or a nap.
#BuiltTogether #PropertyManagementExcellence #RealEstateLeaders #CouplesThatBuild
Who handles crisis better?
Who wrote the Amazon bestseller that’s changing the game?
We answered all three.
And the last one was easy.
Tag someone who needs a copy. Or a nap.
#BuiltTogether #PropertyManagementExcellence #RealEstateLeaders #CouplesThatBuild
You’ve made a hundred Amazon orders this year.
Only one of them can change how you lead, scale, and invest.
Property Management Excellence is already a #1 bestseller.
Get your copy and start managing like it matters.
#AmazonBestseller #RealEstatePlaybook #SmartMoves #BuiltToLast
Only one of them can change how you lead, scale, and invest.
Property Management Excellence is already a #1 bestseller.
Get your copy and start managing like it matters.
#AmazonBestseller #RealEstatePlaybook #SmartMoves #BuiltToLast
August 8, 2025 at 2:03 PM
You’ve made a hundred Amazon orders this year.
Only one of them can change how you lead, scale, and invest.
Property Management Excellence is already a #1 bestseller.
Get your copy and start managing like it matters.
#AmazonBestseller #RealEstatePlaybook #SmartMoves #BuiltToLast
Only one of them can change how you lead, scale, and invest.
Property Management Excellence is already a #1 bestseller.
Get your copy and start managing like it matters.
#AmazonBestseller #RealEstatePlaybook #SmartMoves #BuiltToLast
Great property managers don’t just play the game. They own the board.
Owning the board means having systems, strategy and empathy.
Get the blueprint that teaches you how to run your properties like a grandmaster.
#RealEstateInvesting #PropertyManagement #PropertyManagementExcellence
Owning the board means having systems, strategy and empathy.
Get the blueprint that teaches you how to run your properties like a grandmaster.
#RealEstateInvesting #PropertyManagement #PropertyManagementExcellence
August 7, 2025 at 11:02 AM
Great property managers don’t just play the game. They own the board.
Owning the board means having systems, strategy and empathy.
Get the blueprint that teaches you how to run your properties like a grandmaster.
#RealEstateInvesting #PropertyManagement #PropertyManagementExcellence
Owning the board means having systems, strategy and empathy.
Get the blueprint that teaches you how to run your properties like a grandmaster.
#RealEstateInvesting #PropertyManagement #PropertyManagementExcellence
Who’s the better half?
Who married up?
What proves that smart choices pay off?
Property Management Excellence.
Buy it. Read it. Share it with someone who leads like they love.
#CouplesThatBuild #FounderCouples #PropertyManagementExcellence #SmartMoves #PME2025
Who married up?
What proves that smart choices pay off?
Property Management Excellence.
Buy it. Read it. Share it with someone who leads like they love.
#CouplesThatBuild #FounderCouples #PropertyManagementExcellence #SmartMoves #PME2025
August 6, 2025 at 1:34 PM
Who’s the better half?
Who married up?
What proves that smart choices pay off?
Property Management Excellence.
Buy it. Read it. Share it with someone who leads like they love.
#CouplesThatBuild #FounderCouples #PropertyManagementExcellence #SmartMoves #PME2025
Who married up?
What proves that smart choices pay off?
Property Management Excellence.
Buy it. Read it. Share it with someone who leads like they love.
#CouplesThatBuild #FounderCouples #PropertyManagementExcellence #SmartMoves #PME2025
We trained for ICE subpoenas.
Over a month before they made headlines.
Then AP News called.
That’s Property Management Excellence.
Read the article.
Get the protocol.
Use the playbook.
Over a month before they made headlines.
Then AP News called.
That’s Property Management Excellence.
Read the article.
Get the protocol.
Use the playbook.
Immigration agents demand tenant information from landlords, stirring questions and confusion
Immigration authorities are pressuring landlords to share tenant information, including leases and IDs.
apnews.com
July 17, 2025 at 4:02 AM
We trained for ICE subpoenas.
Over a month before they made headlines.
Then AP News called.
That’s Property Management Excellence.
Read the article.
Get the protocol.
Use the playbook.
Over a month before they made headlines.
Then AP News called.
That’s Property Management Excellence.
Read the article.
Get the protocol.
Use the playbook.
They marched so we could speak.
Now it’s our turn to show up.
✊🏽 GOOD TROUBLE LIVES ON
📍 Trump National, RPV
🗓️ Thursday, July 17
🕔 5–8 PM
Bring your signs.
Bring your people.
Bring your voice.
#GoodTrouble #WeShowUp #FreedomOverFascism
Now it’s our turn to show up.
✊🏽 GOOD TROUBLE LIVES ON
📍 Trump National, RPV
🗓️ Thursday, July 17
🕔 5–8 PM
Bring your signs.
Bring your people.
Bring your voice.
#GoodTrouble #WeShowUp #FreedomOverFascism
July 14, 2025 at 2:25 PM
They marched so we could speak.
Now it’s our turn to show up.
✊🏽 GOOD TROUBLE LIVES ON
📍 Trump National, RPV
🗓️ Thursday, July 17
🕔 5–8 PM
Bring your signs.
Bring your people.
Bring your voice.
#GoodTrouble #WeShowUp #FreedomOverFascism
Now it’s our turn to show up.
✊🏽 GOOD TROUBLE LIVES ON
📍 Trump National, RPV
🗓️ Thursday, July 17
🕔 5–8 PM
Bring your signs.
Bring your people.
Bring your voice.
#GoodTrouble #WeShowUp #FreedomOverFascism
AI speeds things up. But excellence still takes a human.
Make connections. Provide empathy. Make the call.
Own the outcome. That’s Property Management Excellence.
Make connections. Provide empathy. Make the call.
Own the outcome. That’s Property Management Excellence.
June 4, 2025 at 4:01 AM
AI speeds things up. But excellence still takes a human.
Make connections. Provide empathy. Make the call.
Own the outcome. That’s Property Management Excellence.
Make connections. Provide empathy. Make the call.
Own the outcome. That’s Property Management Excellence.
Most operational breakdowns aren’t skill issues. They’re clarity issues.
When people drift outside their seat, the system breaks down.
That’s why daily duties matter.
They create structure. Protect flow. Prevent chaos.
When people drift outside their seat, the system breaks down.
That’s why daily duties matter.
They create structure. Protect flow. Prevent chaos.
June 3, 2025 at 10:01 PM
Most operational breakdowns aren’t skill issues. They’re clarity issues.
When people drift outside their seat, the system breaks down.
That’s why daily duties matter.
They create structure. Protect flow. Prevent chaos.
When people drift outside their seat, the system breaks down.
That’s why daily duties matter.
They create structure. Protect flow. Prevent chaos.
Culture isn’t just what we say in meetings. It’s how we move in the margins.
A thank you.
An invite to lunch.
A shared win.
The top workplaces are built one moment at a time. One decision at a time.
If you want a better culture, build one today.
A thank you.
An invite to lunch.
A shared win.
The top workplaces are built one moment at a time. One decision at a time.
If you want a better culture, build one today.
June 3, 2025 at 2:42 PM
Culture isn’t just what we say in meetings. It’s how we move in the margins.
A thank you.
An invite to lunch.
A shared win.
The top workplaces are built one moment at a time. One decision at a time.
If you want a better culture, build one today.
A thank you.
An invite to lunch.
A shared win.
The top workplaces are built one moment at a time. One decision at a time.
If you want a better culture, build one today.
Spoke with Atlanta Civic Circle about why tariffs will directly squeeze renters and first-time homebuyers, benefiting institutional investors.
How’s your community feeling these effects?
atlantaciviccircle.org/2025/03/18/t...
#AffordableHousing #Tariffs #HousingPolicy
How’s your community feeling these effects?
atlantaciviccircle.org/2025/03/18/t...
#AffordableHousing #Tariffs #HousingPolicy
Trump tariffs forebode housing cost spikes in Atlanta
Tariffs, plus federal funding cuts, will stymie affordable housing development.
atlantaciviccircle.org
March 19, 2025 at 5:47 PM
Spoke with Atlanta Civic Circle about why tariffs will directly squeeze renters and first-time homebuyers, benefiting institutional investors.
How’s your community feeling these effects?
atlantaciviccircle.org/2025/03/18/t...
#AffordableHousing #Tariffs #HousingPolicy
How’s your community feeling these effects?
atlantaciviccircle.org/2025/03/18/t...
#AffordableHousing #Tariffs #HousingPolicy
SoCal’s property management scene is on fire—record-breaking rents + advanced tech + a shrinking talent pool.
Yet some owners are thriving by focusing on training, mentorship, and a people-first culture—NOT just paychecks.
#PropertyManagement #SoCalRealEstate #FutureOfWork #TalentDevelopment
Yet some owners are thriving by focusing on training, mentorship, and a people-first culture—NOT just paychecks.
#PropertyManagement #SoCalRealEstate #FutureOfWork #TalentDevelopment
February 21, 2025 at 2:50 PM
SoCal’s property management scene is on fire—record-breaking rents + advanced tech + a shrinking talent pool.
Yet some owners are thriving by focusing on training, mentorship, and a people-first culture—NOT just paychecks.
#PropertyManagement #SoCalRealEstate #FutureOfWork #TalentDevelopment
Yet some owners are thriving by focusing on training, mentorship, and a people-first culture—NOT just paychecks.
#PropertyManagement #SoCalRealEstate #FutureOfWork #TalentDevelopment
🚨 TONIGHT: Congress Votes on a Law That Punishes Small Business Owners 🚨
The Corporate Transparency Act (CTA) is a government overreach that unfairly targets businesses with <20 employees.
📢 Tell lawmakers to stop the CTA: shorturl.at/4soZU
#CTA #SmallBusiness #RegulatoryBurden #Entrepreneurs
The Corporate Transparency Act (CTA) is a government overreach that unfairly targets businesses with <20 employees.
📢 Tell lawmakers to stop the CTA: shorturl.at/4soZU
#CTA #SmallBusiness #RegulatoryBurden #Entrepreneurs
Urge Lawmakers to Pass CTA Delay
The Protect Small Business from Excessive Paperwork Act (H.R. 736) is facing a vote TONIGHT on the House floor. The bill, sponsored by Rep. Zach Nunn (R-IA) and co-led by Reps. Tom Emmer (R-MN), ...
shorturl.at
February 10, 2025 at 8:35 PM
🚨 TONIGHT: Congress Votes on a Law That Punishes Small Business Owners 🚨
The Corporate Transparency Act (CTA) is a government overreach that unfairly targets businesses with <20 employees.
📢 Tell lawmakers to stop the CTA: shorturl.at/4soZU
#CTA #SmallBusiness #RegulatoryBurden #Entrepreneurs
The Corporate Transparency Act (CTA) is a government overreach that unfairly targets businesses with <20 employees.
📢 Tell lawmakers to stop the CTA: shorturl.at/4soZU
#CTA #SmallBusiness #RegulatoryBurden #Entrepreneurs
Most property managers think vacancies or maintenance costs are the biggest threats to NOI.
But the real silent killers? The ones that creep up slowly, quietly draining cash flow without you noticing.
🧵 Let’s break down the top 5 that might be hurting your properties right now:
But the real silent killers? The ones that creep up slowly, quietly draining cash flow without you noticing.
🧵 Let’s break down the top 5 that might be hurting your properties right now:
February 6, 2025 at 8:18 PM
Most property managers think vacancies or maintenance costs are the biggest threats to NOI.
But the real silent killers? The ones that creep up slowly, quietly draining cash flow without you noticing.
🧵 Let’s break down the top 5 that might be hurting your properties right now:
But the real silent killers? The ones that creep up slowly, quietly draining cash flow without you noticing.
🧵 Let’s break down the top 5 that might be hurting your properties right now:
Disruptions create two types of people:
1️⃣ Those who react.
2️⃣ Those who strategize.
I am using my clarity break to anticipate changes, refine strategy, and build long-term resilience.
How are you preparing for the next industry shift?
#ClarityBreak #RealEstateLeadership #FutureFocused
1️⃣ Those who react.
2️⃣ Those who strategize.
I am using my clarity break to anticipate changes, refine strategy, and build long-term resilience.
How are you preparing for the next industry shift?
#ClarityBreak #RealEstateLeadership #FutureFocused
January 29, 2025 at 10:01 PM
Disruptions create two types of people:
1️⃣ Those who react.
2️⃣ Those who strategize.
I am using my clarity break to anticipate changes, refine strategy, and build long-term resilience.
How are you preparing for the next industry shift?
#ClarityBreak #RealEstateLeadership #FutureFocused
1️⃣ Those who react.
2️⃣ Those who strategize.
I am using my clarity break to anticipate changes, refine strategy, and build long-term resilience.
How are you preparing for the next industry shift?
#ClarityBreak #RealEstateLeadership #FutureFocused
🚨 The funding freeze is over, rescinded in under 48 hours.
This was a direct response to real estate leaders, housing advocates, and policymakers speaking out.
This was a direct response to real estate leaders, housing advocates, and policymakers speaking out.
How the Federal Funding Freeze Could Impact California's Real Estate Market
On Monday, the Trump administration announced a sweeping freeze on federal grants and loans, injecting widespread uncertainty into critical sectors that rely on these funds to function, including hous...
www.linkedin.com
January 29, 2025 at 7:51 PM
🚨 The funding freeze is over, rescinded in under 48 hours.
This was a direct response to real estate leaders, housing advocates, and policymakers speaking out.
This was a direct response to real estate leaders, housing advocates, and policymakers speaking out.
Heading out for a workcation. It may not be a perfect vacation, but for me, it's exactly what the doctor ordered.
✅ Clarity break.
✅ Strategic thinking.
✅ Deep work.
How do you use travel to elevate your strategy?
#Leadership #Workcation #RealEstateStrategy #StrategicCoach
✅ Clarity break.
✅ Strategic thinking.
✅ Deep work.
How do you use travel to elevate your strategy?
#Leadership #Workcation #RealEstateStrategy #StrategicCoach
January 29, 2025 at 6:08 PM
Heading out for a workcation. It may not be a perfect vacation, but for me, it's exactly what the doctor ordered.
✅ Clarity break.
✅ Strategic thinking.
✅ Deep work.
How do you use travel to elevate your strategy?
#Leadership #Workcation #RealEstateStrategy #StrategicCoach
✅ Clarity break.
✅ Strategic thinking.
✅ Deep work.
How do you use travel to elevate your strategy?
#Leadership #Workcation #RealEstateStrategy #StrategicCoach
The federal funding freeze is more than a budget decision.
It affects:
🌉 Infrastructure projects
🏗️ Logistics hubs
🏢 Commercial spaces
🏠 Affordable housing
Real estate professionals must act now. Read my article for insights and solutions.
www.linkedin.com/pulse/how-fe...
It affects:
🌉 Infrastructure projects
🏗️ Logistics hubs
🏢 Commercial spaces
🏠 Affordable housing
Real estate professionals must act now. Read my article for insights and solutions.
www.linkedin.com/pulse/how-fe...
How the Federal Funding Freeze Could Impact California's Real Estate Market
On Monday, the Trump administration announced a sweeping freeze on federal grants and loans, injecting widespread uncertainty into critical sectors that rely on these funds to function, including hous...
www.linkedin.com
January 28, 2025 at 6:54 PM
The federal funding freeze is more than a budget decision.
It affects:
🌉 Infrastructure projects
🏗️ Logistics hubs
🏢 Commercial spaces
🏠 Affordable housing
Real estate professionals must act now. Read my article for insights and solutions.
www.linkedin.com/pulse/how-fe...
It affects:
🌉 Infrastructure projects
🏗️ Logistics hubs
🏢 Commercial spaces
🏠 Affordable housing
Real estate professionals must act now. Read my article for insights and solutions.
www.linkedin.com/pulse/how-fe...
🚨 Lease disputes
A tenant once pushed back hard on a termination clause. The lease language was vague, and we spent months trying to find common ground. It cost us time, money, and trust.
What’s your approach to keeping leases dispute-free?
#RealEstateLeadership #LeaseExcellence
A tenant once pushed back hard on a termination clause. The lease language was vague, and we spent months trying to find common ground. It cost us time, money, and trust.
What’s your approach to keeping leases dispute-free?
#RealEstateLeadership #LeaseExcellence
January 24, 2025 at 3:01 PM
🚨 Lease disputes
A tenant once pushed back hard on a termination clause. The lease language was vague, and we spent months trying to find common ground. It cost us time, money, and trust.
What’s your approach to keeping leases dispute-free?
#RealEstateLeadership #LeaseExcellence
A tenant once pushed back hard on a termination clause. The lease language was vague, and we spent months trying to find common ground. It cost us time, money, and trust.
What’s your approach to keeping leases dispute-free?
#RealEstateLeadership #LeaseExcellence
Rent collection tip!
Clear payment schedules + easy payment methods + monthly statements sent out ahead of time = smooth cash flow and tenant trust.
Keep it simple and proactive!
#PropertyManagement #RealEstateTips
Clear payment schedules + easy payment methods + monthly statements sent out ahead of time = smooth cash flow and tenant trust.
Keep it simple and proactive!
#PropertyManagement #RealEstateTips
January 23, 2025 at 4:49 PM
Rent collection tip!
Clear payment schedules + easy payment methods + monthly statements sent out ahead of time = smooth cash flow and tenant trust.
Keep it simple and proactive!
#PropertyManagement #RealEstateTips
Clear payment schedules + easy payment methods + monthly statements sent out ahead of time = smooth cash flow and tenant trust.
Keep it simple and proactive!
#PropertyManagement #RealEstateTips
Hybrid Work? JPMorgan Says “No.”
JPMorgan Chase might eliminate hybrid work for good, calling all employees back to the office.
The debate around remote vs. in-person work is far from over.
Which side of this debate resonates with you?
#LeadershipInsights #CompanyCulture #FutureOfWork
JPMorgan Chase might eliminate hybrid work for good, calling all employees back to the office.
The debate around remote vs. in-person work is far from over.
Which side of this debate resonates with you?
#LeadershipInsights #CompanyCulture #FutureOfWork
January 16, 2025 at 1:02 AM
Hybrid Work? JPMorgan Says “No.”
JPMorgan Chase might eliminate hybrid work for good, calling all employees back to the office.
The debate around remote vs. in-person work is far from over.
Which side of this debate resonates with you?
#LeadershipInsights #CompanyCulture #FutureOfWork
JPMorgan Chase might eliminate hybrid work for good, calling all employees back to the office.
The debate around remote vs. in-person work is far from over.
Which side of this debate resonates with you?
#LeadershipInsights #CompanyCulture #FutureOfWork