Andrew Cassidy
@andrewcassidy.bsky.social
📱 Sr. Director of Digital Strategy @MBTA.com
🗣️ PR / Marketing / Crisis Comms Consultant
🎓 Instructor @ Emerson College
📍 Boston, MA
🧠 Views are my own
cassidyconsulting.com
🗣️ PR / Marketing / Crisis Comms Consultant
🎓 Instructor @ Emerson College
📍 Boston, MA
🧠 Views are my own
cassidyconsulting.com
Had the chance to talk with @wmatagm.bsky.social Randy Clarke on the latest Spilling the T. We covered his journey from the @mbta.com to @capmetroatx.bsky.social to @wmata.com, what’s ahead for Metro in D.C., and how our systems can learn from each other to keep transit moving forward.
America's Transit System with Randy Clarke (WMATA)
On this episode of Spilling the T, we’re joined by Randy Clarke, General Manager and CEO of WMATA, the Washington Metropolitan Area Transit Authority. Randy recaps how he ended up leading WMATA, inclu
soundcloud.com
November 6, 2025 at 1:40 PM
Had the chance to talk with @wmatagm.bsky.social Randy Clarke on the latest Spilling the T. We covered his journey from the @mbta.com to @capmetroatx.bsky.social to @wmata.com, what’s ahead for Metro in D.C., and how our systems can learn from each other to keep transit moving forward.
In the latest episode of Spilling the T, I sit down with Holly Arnold, Administrator of the @mta.maryland.gov, to talk about modernizing transit, earning rider trust, and how transparency and collaboration are shaping the next generation of transit leadership in Baltimore and Boston.
From Baltimore to Boston with Holly Arnold
On this episode of Spilling the T, we’re joined by Holly Arnold, administrator for the 13th largest transit system in the US, the Maryland Transit Administration. Holly will chat with us about the MTA
soundcloud.com
October 9, 2025 at 1:00 PM
In the latest episode of Spilling the T, I sit down with Holly Arnold, Administrator of the @mta.maryland.gov, to talk about modernizing transit, earning rider trust, and how transparency and collaboration are shaping the next generation of transit leadership in Baltimore and Boston.
It was an honor to welcome the @apta-info.bsky.social TRANSform to Boston and help kick things off at the Marketing, Communications, and Customer Experience committee meeting.
Thanks the opportunity to share with fellow transit agencies how we fuse these fields together at the @mbta.com.
Day 1 ✅
Thanks the opportunity to share with fellow transit agencies how we fuse these fields together at the @mbta.com.
Day 1 ✅
From discussing the importance of Surface Transportation Reauthorization in the Legislative Committee, to strategies improving the @mbta.com customer experience at the MCX Committee meeting, public #transit professionals are hard at work during today's 45 #APTAtransform25 committee meetings.
September 15, 2025 at 11:38 AM
It was an honor to welcome the @apta-info.bsky.social TRANSform to Boston and help kick things off at the Marketing, Communications, and Customer Experience committee meeting.
Thanks the opportunity to share with fellow transit agencies how we fuse these fields together at the @mbta.com.
Day 1 ✅
Thanks the opportunity to share with fellow transit agencies how we fuse these fields together at the @mbta.com.
Day 1 ✅
From the FIFA World Cup to MA250, Boston is gearing up for a historic year. On this episode of Spilling the T, I talk with Erika Mazza, the @mbta.com’s Senior Advisor of Transit Special Projects and Initiatives, about how the T is planning for record-breaking crowds and once-in-a-generation moments.
World Cup Playbook with Erika Mazza
For Boston, Summer 2026 is set to be one of the busiest seasons in recent history. Next year, Massachusetts will host seven FIFA World Cup matches while simultaneously celebrating the 250th anniversar
soundcloud.com
August 6, 2025 at 12:55 PM
From the FIFA World Cup to MA250, Boston is gearing up for a historic year. On this episode of Spilling the T, I talk with Erika Mazza, the @mbta.com’s Senior Advisor of Transit Special Projects and Initiatives, about how the T is planning for record-breaking crowds and once-in-a-generation moments.
Reposted by Andrew Cassidy
The @mbta.com's Spilling the T is up for an award in TWO People's Choice podcast categories:
🎧People’s Choice
🏛Government & Organizations
If our work has informed, inspired, or made you think differently about public transit, please consider casting your vote at podcastawards.com
#PCA25 #Podcast
🎧People’s Choice
🏛Government & Organizations
If our work has informed, inspired, or made you think differently about public transit, please consider casting your vote at podcastawards.com
#PCA25 #Podcast
Podcast Awards - The People's Choice
The People's Choice Podcast Awards established in 2005 an annual event to honor the best podcasts in the podcasting space. 18th Annual
PodcastAwards.com
July 2, 2025 at 9:12 PM
The @mbta.com's Spilling the T is up for an award in TWO People's Choice podcast categories:
🎧People’s Choice
🏛Government & Organizations
If our work has informed, inspired, or made you think differently about public transit, please consider casting your vote at podcastawards.com
#PCA25 #Podcast
🎧People’s Choice
🏛Government & Organizations
If our work has informed, inspired, or made you think differently about public transit, please consider casting your vote at podcastawards.com
#PCA25 #Podcast
The @mbta.com's Spilling the T is up for an award in TWO People's Choice podcast categories:
🎧People’s Choice
🏛Government & Organizations
If our work has informed, inspired, or made you think differently about public transit, please consider casting your vote at podcastawards.com
#PCA25 #Podcast
🎧People’s Choice
🏛Government & Organizations
If our work has informed, inspired, or made you think differently about public transit, please consider casting your vote at podcastawards.com
#PCA25 #Podcast
Podcast Awards - The People's Choice
The People's Choice Podcast Awards established in 2005 an annual event to honor the best podcasts in the podcasting space. 18th Annual
PodcastAwards.com
July 2, 2025 at 9:12 PM
The @mbta.com's Spilling the T is up for an award in TWO People's Choice podcast categories:
🎧People’s Choice
🏛Government & Organizations
If our work has informed, inspired, or made you think differently about public transit, please consider casting your vote at podcastawards.com
#PCA25 #Podcast
🎧People’s Choice
🏛Government & Organizations
If our work has informed, inspired, or made you think differently about public transit, please consider casting your vote at podcastawards.com
#PCA25 #Podcast
Today’s episode of Spilling the T is a T-riffic one!
If you’ve watched the hit show, #LoveOnTheSpectrum, you may already know Pari Kim. But long before she appeared on @netflix.com, Pari was a passionate advocate, a talented artist, as well as the @mbta.com’s friend & biggest fan.
If you’ve watched the hit show, #LoveOnTheSpectrum, you may already know Pari Kim. But long before she appeared on @netflix.com, Pari was a passionate advocate, a talented artist, as well as the @mbta.com’s friend & biggest fan.
The T's Biggest Fan with Pari Kim
On this episode of Spilling the T, we’re joined by Pari Kim, one of the stars of Netflix’s
on.soundcloud.com
June 26, 2025 at 1:29 AM
Today’s episode of Spilling the T is a T-riffic one!
If you’ve watched the hit show, #LoveOnTheSpectrum, you may already know Pari Kim. But long before she appeared on @netflix.com, Pari was a passionate advocate, a talented artist, as well as the @mbta.com’s friend & biggest fan.
If you’ve watched the hit show, #LoveOnTheSpectrum, you may already know Pari Kim. But long before she appeared on @netflix.com, Pari was a passionate advocate, a talented artist, as well as the @mbta.com’s friend & biggest fan.
Had the pleasure of speaking with @mbta.com’s Director of Ferry Operations, David Perry about the history, expansion, and future of ferry service in the region.
Set sail with us on the latest episode Spilling the T - available wherever you get your podcasts ⛴️
Set sail with us on the latest episode Spilling the T - available wherever you get your podcasts ⛴️
Perry's Ferries with David Perry
In this episode of Spilling the T, we’re joined by David Perry, Director of Ferry Operations at the MBTA. David shares the story of how his role came to be, what his day to day duties are and how far
on.soundcloud.com
May 21, 2025 at 12:56 PM
Had the pleasure of speaking with @mbta.com’s Director of Ferry Operations, David Perry about the history, expansion, and future of ferry service in the region.
Set sail with us on the latest episode Spilling the T - available wherever you get your podcasts ⛴️
Set sail with us on the latest episode Spilling the T - available wherever you get your podcasts ⛴️
Looking forward to connecting with and learning from fellow communications professionals at National Association of Government Communicators #CommsSchool2025 this week!
May 19, 2025 at 1:08 AM
Looking forward to connecting with and learning from fellow communications professionals at National Association of Government Communicators #CommsSchool2025 this week!
Just finished my first semester teaching at Emerson College, where I built and taught Digital Crisis Management. It’s been amazing to see students already applying what they learned - a reminder that when a course is built for real-world impact, the value extends far beyond the classroom.
#HigherEd
#HigherEd
Digital Communication Leadership (MA - Online)
Emerson College
emerson.edu
May 6, 2025 at 11:55 AM
Just finished my first semester teaching at Emerson College, where I built and taught Digital Crisis Management. It’s been amazing to see students already applying what they learned - a reminder that when a course is built for real-world impact, the value extends far beyond the classroom.
#HigherEd
#HigherEd
Fascinating new research from Emerson College Polling on social media:
“Despite being the least trusted source, social media or YouTube is the main news source for 37% of Americans—and 64% of those under 30,” Spencer Kimball, Executive Director ECP
Results emersoncollegepolling.com/2025-nationa...
“Despite being the least trusted source, social media or YouTube is the main news source for 37% of Americans—and 64% of those under 30,” Spencer Kimball, Executive Director ECP
Results emersoncollegepolling.com/2025-nationa...
May 4, 2025 at 3:37 PM
Fascinating new research from Emerson College Polling on social media:
“Despite being the least trusted source, social media or YouTube is the main news source for 37% of Americans—and 64% of those under 30,” Spencer Kimball, Executive Director ECP
Results emersoncollegepolling.com/2025-nationa...
“Despite being the least trusted source, social media or YouTube is the main news source for 37% of Americans—and 64% of those under 30,” Spencer Kimball, Executive Director ECP
Results emersoncollegepolling.com/2025-nationa...
For the latest episode of Spilling the T, I had the chance to sit down with A Better City President & CEO, Kate Dineen to talk about how @mbta.com is more than just a way to get from point A to B - it's essential to our economy, climate goals, & quality of life.
#PublicTransportation #Boston
#PublicTransportation #Boston
Building a Better T and A Better City with Kate Dineen
In this episode of Spilling the T, we’re joined by Kate Dineen, President and CEO of A Better City. Kate shares how her organization is working to shape a more sustainable, connected, and competitive
on.soundcloud.com
May 2, 2025 at 12:44 PM
For the latest episode of Spilling the T, I had the chance to sit down with A Better City President & CEO, Kate Dineen to talk about how @mbta.com is more than just a way to get from point A to B - it's essential to our economy, climate goals, & quality of life.
#PublicTransportation #Boston
#PublicTransportation #Boston
Big platforms still matter, but the real energy? It’s in the niches. From transit superfans to startup Slack groups, brands are thriving by going deep, not wide.
#Marketing
#Marketing
Navigating the Shift Toward Niche Communities
In an era defined by fragmentation, the biggest opportunity for brands isn’t mass appeal—it’s resonance. As platforms become more saturated and algorithm-driven content dominates the feed, audiences a...
www.cassidyconsulting.com
April 18, 2025 at 12:45 PM
Big platforms still matter, but the real energy? It’s in the niches. From transit superfans to startup Slack groups, brands are thriving by going deep, not wide.
#Marketing
#Marketing
Anyone else getting a strange amount of AI Musk posts on Facebook?
April 8, 2025 at 11:45 PM
Anyone else getting a strange amount of AI Musk posts on Facebook?
A proud day to be a Bostonian
April 5, 2025 at 10:49 PM
A proud day to be a Bostonian
Had a great conversation with Senator Brendan Crighton about transit funding, regional projects like the Lynn Ferry, and what's on the horizon with Commuter Rail electrification.
Listen to the latest #SpillingTheT episode wherever you get your podcasts 🎙
Listen to the latest #SpillingTheT episode wherever you get your podcasts 🎙
Representing the Riders with Senator Brendan Crighton
On this episode of Spilling the T, we’re joined by Senator Brendan Crighton of the Third Essex district. Senator Crighton chats with us about his district’s relationship to transit, how transit helps
on.soundcloud.com
March 28, 2025 at 12:51 PM
Had a great conversation with Senator Brendan Crighton about transit funding, regional projects like the Lynn Ferry, and what's on the horizon with Commuter Rail electrification.
Listen to the latest #SpillingTheT episode wherever you get your podcasts 🎙
Listen to the latest #SpillingTheT episode wherever you get your podcasts 🎙
At this point, Emerson College is part of my DNA 🧬
Join me in making a gift to Emerson this Giving Day to make a difference for students 🦁
#EmersonGivingDay #EmersonCollege
Join me in making a gift to Emerson this Giving Day to make a difference for students 🦁
#EmersonGivingDay #EmersonCollege
Emerson College Giving Day 2025
Join me in making a gift to Emerson College during Giving Day!
www.givecampus.com
March 27, 2025 at 11:34 PM
At this point, Emerson College is part of my DNA 🧬
Join me in making a gift to Emerson this Giving Day to make a difference for students 🦁
#EmersonGivingDay #EmersonCollege
Join me in making a gift to Emerson this Giving Day to make a difference for students 🦁
#EmersonGivingDay #EmersonCollege
Not quite an Oscar, but the @mbta.com's #podcast, Spilling the T just took home a first-place @apta-info.bsky.social AdWheel Award! This podcast has been a wild ride, and I’m so grateful for everyone who’s supported it.
If you haven't yet, be sure to give it a listen: mbta.com/podcast
If you haven't yet, be sure to give it a listen: mbta.com/podcast
March 3, 2025 at 5:50 PM
Not quite an Oscar, but the @mbta.com's #podcast, Spilling the T just took home a first-place @apta-info.bsky.social AdWheel Award! This podcast has been a wild ride, and I’m so grateful for everyone who’s supported it.
If you haven't yet, be sure to give it a listen: mbta.com/podcast
If you haven't yet, be sure to give it a listen: mbta.com/podcast
Wondering what's ahead for the @mbta.com in 2025?
ICYMI, in the latest episode of Spilling the T, I sit down with the one and only GM Phil Eng to discuss what to expect in the new year.
It's full T ahead!
#Transit #PublicTransportation #Boston
ICYMI, in the latest episode of Spilling the T, I sit down with the one and only GM Phil Eng to discuss what to expect in the new year.
It's full T ahead!
#Transit #PublicTransportation #Boston
Full T Ahead with General Manager Phil Eng
In this episode of Spilling the T, we’re joined once again by MBTA General Manager Phil Eng, who shares exciting updates on the T’s journey toward improvement. Phil reflects on the successful completi
soundcloud.com
February 20, 2025 at 11:31 PM
Wondering what's ahead for the @mbta.com in 2025?
ICYMI, in the latest episode of Spilling the T, I sit down with the one and only GM Phil Eng to discuss what to expect in the new year.
It's full T ahead!
#Transit #PublicTransportation #Boston
ICYMI, in the latest episode of Spilling the T, I sit down with the one and only GM Phil Eng to discuss what to expect in the new year.
It's full T ahead!
#Transit #PublicTransportation #Boston
Looks like Apple is having some trouble deciding what to call it 🌎
February 12, 2025 at 6:27 AM
Looks like Apple is having some trouble deciding what to call it 🌎
Maybe it’s time I give Apple Maps another chance
February 11, 2025 at 1:51 AM
Maybe it’s time I give Apple Maps another chance
Reposted by Andrew Cassidy
As more and more brands leave X to come to platforms like here, I added in my latest BBC News radio programme if that’s a good business decision
Take a listen www.bbc.co.uk/sounds/play/...
Take a listen www.bbc.co.uk/sounds/play/...
Business Daily - Is X still good for brands? - BBC Sounds
We hear from companies who are finding alternatives - and those who can't live without it
www.bbc.co.uk
January 28, 2025 at 11:14 AM
As more and more brands leave X to come to platforms like here, I added in my latest BBC News radio programme if that’s a good business decision
Take a listen www.bbc.co.uk/sounds/play/...
Take a listen www.bbc.co.uk/sounds/play/...
Had the opportunity to share my thoughts on the current social media landscape with @danielrosney.bsky.social of BBC News
Why leaving X can be a tricky decision for companies
Many companies have left X but it's not always a simple decision.
www.bbc.com
January 31, 2025 at 4:15 AM
Had the opportunity to share my thoughts on the current social media landscape with @danielrosney.bsky.social of BBC News
The @bsky.app verification process is so delightfully simple (and not pay to play)! Such a refreshing alternative to tracking down and sending utility bills from multibillion dollar organizations to Facebook only to still be turned down 🦋
January 29, 2025 at 11:03 PM
The @bsky.app verification process is so delightfully simple (and not pay to play)! Such a refreshing alternative to tracking down and sending utility bills from multibillion dollar organizations to Facebook only to still be turned down 🦋