The Sociology of Business
@andjelicaaa.skystack.xyz
A global weekly newsletter about how brands connect business with culture
This is an automated Substack Account of https://andjelicaaa.substack.com
Discover more/Create at: @skystack.xyz
This is an automated Substack Account of https://andjelicaaa.substack.com
Discover more/Create at: @skystack.xyz
Resale as the stock market for brands • How resale market defines value, demand, and what brands make next
Resale as the stock market for brands
How resale market defines value, demand, and what brands make next
andjelicaaa.substack.com
December 15, 2025 at 3:38 PM
Resale as the stock market for brands • How resale market defines value, demand, and what brands make next
Trend Makers vs. Taste Makers • Hitmakers Season 2, Episode 4
Trend Makers vs. Taste Makers
Hitmakers Season 2, Episode 4
andjelicaaa.substack.com
December 10, 2025 at 6:37 PM
Trend Makers vs. Taste Makers • Hitmakers Season 2, Episode 4
Creative systems, not individual stars • Brand turnarounds are a business setup, not a creative miracle
Creative systems, not individual stars
Brand turnarounds are a business setup, not a creative miracle
andjelicaaa.substack.com
December 8, 2025 at 3:38 PM
Creative systems, not individual stars • Brand turnarounds are a business setup, not a creative miracle
The Most Effective Organizations Are Fractal • How "acting small" can make us better.
The Most Effective Organizations Are Fractal
How "acting small" can make us better.
andjelicaaa.substack.com
December 4, 2025 at 3:38 PM
The Most Effective Organizations Are Fractal • How "acting small" can make us better.
Pumpkin Spice: Sips and Subcultures • How products become cultural obsessions
Pumpkin Spice: Sips and Subcultures
How products become cultural obsessions
andjelicaaa.substack.com
December 1, 2025 at 3:38 PM
Pumpkin Spice: Sips and Subcultures • How products become cultural obsessions
Episode 3 • Collaborations as business tests
Episode 3
Collaborations as business tests
andjelicaaa.substack.com
November 26, 2025 at 3:37 PM
Episode 3 • Collaborations as business tests
Luxury's power shift • How to build cultural capital in a world of ubiquitous access
Luxury's power shift
How to build cultural capital in a world of ubiquitous access
andjelicaaa.substack.com
November 22, 2025 at 1:46 PM
Luxury's power shift • How to build cultural capital in a world of ubiquitous access
Vestiaire Collective's $1B valuation is at risk • And what it reveals about scaling luxury operations.
Vestiaire Collective's $1B valuation is at risk
And what it reveals about scaling luxury operations.
andjelicaaa.substack.com
November 22, 2025 at 1:46 PM
Vestiaire Collective's $1B valuation is at risk • And what it reveals about scaling luxury operations.
Influence meets inventory • Mastering the economics of social shopping
Influence meets inventory
Mastering the economics of social shopping
andjelicaaa.substack.com
November 22, 2025 at 1:46 PM
Influence meets inventory • Mastering the economics of social shopping
Live with Ana Andjelic • A recording from Ana Andjelic's live video
Live with Ana Andjelic
A recording from Ana Andjelic's live video
andjelicaaa.substack.com
November 22, 2025 at 1:46 PM
Live with Ana Andjelic • A recording from Ana Andjelic's live video
The plaid paradox • Why are new genres of plaid constantly being created
The plaid paradox
Why are new genres of plaid constantly being created
andjelicaaa.substack.com
November 22, 2025 at 1:46 PM
The plaid paradox • Why are new genres of plaid constantly being created
Hitmakers Season 2 • Episode 2
Hitmakers Season 2
Episode 2
andjelicaaa.substack.com
November 22, 2025 at 1:46 PM
Hitmakers Season 2 • Episode 2
Invite to the first Sociology of Business course • 4 weekly sessions, small group, deep conversations
Invite to the first Sociology of Business course
4 weekly sessions, small group, deep conversations
andjelicaaa.substack.com
November 22, 2025 at 1:46 PM
Invite to the first Sociology of Business course • 4 weekly sessions, small group, deep conversations
Lights, camera, IP • How brands are adopting Hollywood’s production logic to build cultural portfolios
Lights, camera, IP
How brands are adopting Hollywood’s production logic to build cultural portfolios
andjelicaaa.substack.com
November 22, 2025 at 1:46 PM
Lights, camera, IP • How brands are adopting Hollywood’s production logic to build cultural portfolios
TREND BIPOLARITY: AFTER THE TREND CYCLE • A working theory
TREND BIPOLARITY: AFTER THE TREND CYCLE
A working theory
andjelicaaa.substack.com
November 22, 2025 at 1:46 PM
TREND BIPOLARITY: AFTER THE TREND CYCLE • A working theory
Decentralized cultural space • What brands can learn from Relais Routiers
Decentralized cultural space
What brands can learn from Relais Routiers
andjelicaaa.substack.com
November 22, 2025 at 1:46 PM
Decentralized cultural space • What brands can learn from Relais Routiers
Financialization of culture • Brands as IP portfolios
Financialization of culture
Brands as IP portfolios
andjelicaaa.substack.com
November 22, 2025 at 1:46 PM
Financialization of culture • Brands as IP portfolios
Hitmakers, Season 2 • Episode 1
Hitmakers, Season 2
Episode 1
andjelicaaa.substack.com
November 22, 2025 at 1:46 PM
Hitmakers, Season 2 • Episode 1
The rise of social franchise • Content, community and commerce, together at last
The rise of social franchise
Content, community and commerce, together at last
andjelicaaa.substack.com
November 22, 2025 at 1:46 PM
The rise of social franchise • Content, community and commerce, together at last
Live with Ana Andjelic • A recording from Ana Andjelic's live video
Live with Ana Andjelic
A recording from Ana Andjelic's live video
andjelicaaa.substack.com
November 22, 2025 at 1:46 PM
Live with Ana Andjelic • A recording from Ana Andjelic's live video
Selling status • Culture over clicks
Selling status
Culture over clicks
andjelicaaa.substack.com
November 22, 2025 at 1:46 PM
Selling status • Culture over clicks
Brand gravity • What makes a brand culturally attractive?
Brand gravity
What makes a brand culturally attractive?
andjelicaaa.substack.com
November 22, 2025 at 1:46 PM
Brand gravity • What makes a brand culturally attractive?
The AI Shopkeeper • Generative AI is taking the future of retail to its past
The AI Shopkeeper
Generative AI is taking the future of retail to its past
andjelicaaa.substack.com
November 22, 2025 at 1:46 PM
The AI Shopkeeper • Generative AI is taking the future of retail to its past
Danger zone • When strategy becomes liability
Danger zone
When strategy becomes liability
andjelicaaa.substack.com
November 22, 2025 at 1:46 PM
Danger zone • When strategy becomes liability
CMO as a showrunner • Subculture is a partner, not a target
CMO as a showrunner
Subculture is a partner, not a target
andjelicaaa.substack.com
November 22, 2025 at 1:46 PM
CMO as a showrunner • Subculture is a partner, not a target