Alex Dobrenko
@alexd23.bsky.social
Sinner saint no shame. Writer comedian guy.
head of creative at www.sublime.app
head of writing at botharetrue.substack.com - absurd vlunerable essays that one person called "not bad actually"
i live, laugh, love in asheville, nc
head of creative at www.sublime.app
head of writing at botharetrue.substack.com - absurd vlunerable essays that one person called "not bad actually"
i live, laugh, love in asheville, nc
the wall street frikkin journal is saying it now so you know it's true - EVEN NON-NERDS ARE BLOWN AWAY lol
i'm teaching all the non-nerds how to use claude code for all the non-nerd stuff. yes there's a little nerd thrown in because non-nerds love that.
i'm teaching all the non-nerds how to use claude code for all the non-nerd stuff. yes there's a little nerd thrown in because non-nerds love that.
January 18, 2026 at 8:40 PM
the wall street frikkin journal is saying it now so you know it's true - EVEN NON-NERDS ARE BLOWN AWAY lol
i'm teaching all the non-nerds how to use claude code for all the non-nerd stuff. yes there's a little nerd thrown in because non-nerds love that.
i'm teaching all the non-nerds how to use claude code for all the non-nerd stuff. yes there's a little nerd thrown in because non-nerds love that.
just installed the Hello app and can pipe into my Claude code from my phone and just keep doing stuff while I’m at the gym (I know I sound like the biggest bro right now forgive me)
January 17, 2026 at 3:06 PM
just installed the Hello app and can pipe into my Claude code from my phone and just keep doing stuff while I’m at the gym (I know I sound like the biggest bro right now forgive me)
hahahah this is the most "dude who vibe codes" thing
January 16, 2026 at 8:54 PM
hahahah this is the most "dude who vibe codes" thing
writing with AI? that’s a slippery slop
January 13, 2026 at 5:36 PM
writing with AI? that’s a slippery slop
I tried to explain my creative process for going from idea to published essay.
Instead I just... talked for 4 minutes
A friend said it's "like watching Jim Carrey auditioning for Andy Kaufman" which is the nicest thing anyone's ever said to me.
Instead I just... talked for 4 minutes
A friend said it's "like watching Jim Carrey auditioning for Andy Kaufman" which is the nicest thing anyone's ever said to me.
January 13, 2026 at 12:30 PM
I tried to explain my creative process for going from idea to published essay.
Instead I just... talked for 4 minutes
A friend said it's "like watching Jim Carrey auditioning for Andy Kaufman" which is the nicest thing anyone's ever said to me.
Instead I just... talked for 4 minutes
A friend said it's "like watching Jim Carrey auditioning for Andy Kaufman" which is the nicest thing anyone's ever said to me.
I think non-coders have an advantage with AI right now. no habits, no "right way" - just plain english.
built a web app this morning to help pick house paint colors. took an hour. didn't think about code once.
not perfect but who cares! also its gotta be purple right??? (og in the top left)
built a web app this morning to help pick house paint colors. took an hour. didn't think about code once.
not perfect but who cares! also its gotta be purple right??? (og in the top left)
January 11, 2026 at 3:32 PM
I think non-coders have an advantage with AI right now. no habits, no "right way" - just plain english.
built a web app this morning to help pick house paint colors. took an hour. didn't think about code once.
not perfect but who cares! also its gotta be purple right??? (og in the top left)
built a web app this morning to help pick house paint colors. took an hour. didn't think about code once.
not perfect but who cares! also its gotta be purple right??? (og in the top left)
thinking about how "moat" became the standard term for competitive advantage
the metaphor is: a trench filled with water around your castle to keep invaders out
pure defense. pure scarcity. what if we talked about "engines" instead of "moats"?
what generates vs what protects
the metaphor is: a trench filled with water around your castle to keep invaders out
pure defense. pure scarcity. what if we talked about "engines" instead of "moats"?
what generates vs what protects
January 9, 2026 at 5:23 PM
thinking about how "moat" became the standard term for competitive advantage
the metaphor is: a trench filled with water around your castle to keep invaders out
pure defense. pure scarcity. what if we talked about "engines" instead of "moats"?
what generates vs what protects
the metaphor is: a trench filled with water around your castle to keep invaders out
pure defense. pure scarcity. what if we talked about "engines" instead of "moats"?
what generates vs what protects
Was helping a friend with some copy last night. She sent me the deets - stats, background, etc.
Then she vented about the situation.
All the good stuff came from the vent.
The vent is the move and it's the source of good writing basically always?
vent it out, let it breathe.
Then she vented about the situation.
All the good stuff came from the vent.
The vent is the move and it's the source of good writing basically always?
vent it out, let it breathe.
January 6, 2026 at 2:50 PM
Was helping a friend with some copy last night. She sent me the deets - stats, background, etc.
Then she vented about the situation.
All the good stuff came from the vent.
The vent is the move and it's the source of good writing basically always?
vent it out, let it breathe.
Then she vented about the situation.
All the good stuff came from the vent.
The vent is the move and it's the source of good writing basically always?
vent it out, let it breathe.
when this app started I sold invites on ebay for like $75 a pop. i was rich
October 27, 2025 at 6:43 PM
when this app started I sold invites on ebay for like $75 a pop. i was rich
slopia (adj) - writing that has an AI-tint to it, i.e. over-formatted, over-outlined, try-hard generic, ends with a “lesson”
October 7, 2025 at 8:58 PM
slopia (adj) - writing that has an AI-tint to it, i.e. over-formatted, over-outlined, try-hard generic, ends with a “lesson”
ugh felt happy for a min by accident and replied “sounds good!!” non-ironically to a text
RIP the sadboi image i’ve spent years cultivating FUCK
RIP the sadboi image i’ve spent years cultivating FUCK
September 27, 2025 at 12:11 PM
ugh felt happy for a min by accident and replied “sounds good!!” non-ironically to a text
RIP the sadboi image i’ve spent years cultivating FUCK
RIP the sadboi image i’ve spent years cultivating FUCK
Say it with me again
"Comedy is NOT just a way to get likes
it’s also how I dress my grief up so people will clap for it”
"Comedy is NOT just a way to get likes
it’s also how I dress my grief up so people will clap for it”
September 22, 2025 at 11:05 PM
Say it with me again
"Comedy is NOT just a way to get likes
it’s also how I dress my grief up so people will clap for it”
"Comedy is NOT just a way to get likes
it’s also how I dress my grief up so people will clap for it”
is it “staying alive”?
September 22, 2025 at 2:22 PM
is it “staying alive”?
my nyt crossword week usually:
Mon - easy
Tue - easyish
Wed - mid, can usually finish
Thur - hard, finish 20% of the time?
Fri - long shot
Sat - longest shot
Sun - can finish with a lil cheating
Mon - easy
Tue - easyish
Wed - mid, can usually finish
Thur - hard, finish 20% of the time?
Fri - long shot
Sat - longest shot
Sun - can finish with a lil cheating
September 22, 2025 at 10:11 AM
my nyt crossword week usually:
Mon - easy
Tue - easyish
Wed - mid, can usually finish
Thur - hard, finish 20% of the time?
Fri - long shot
Sat - longest shot
Sun - can finish with a lil cheating
Mon - easy
Tue - easyish
Wed - mid, can usually finish
Thur - hard, finish 20% of the time?
Fri - long shot
Sat - longest shot
Sun - can finish with a lil cheating
protein for creatives call that the artist’s whey
September 19, 2025 at 3:00 PM
protein for creatives call that the artist’s whey
being funny is just saying what everyone else is thinking. that's it. nothing fancy.
September 19, 2025 at 11:00 AM
being funny is just saying what everyone else is thinking. that's it. nothing fancy.
i really gotta get famous today
June 2, 2025 at 9:30 AM
i really gotta get famous today
Reposted by Alex Dobrenko
i have no problems w wes andersen doing the same ol thing until he's d.e.d. ded BUT I do think it'd be such a good bit if his next movie was handheld lowbudget dogma95 shitty sets, non actors, weird non-plot, etc. i think he could have a lot of fun with that and we would too (wes: i'm avail for work
June 2, 2025 at 9:26 AM
i have no problems w wes andersen doing the same ol thing until he's d.e.d. ded BUT I do think it'd be such a good bit if his next movie was handheld lowbudget dogma95 shitty sets, non actors, weird non-plot, etc. i think he could have a lot of fun with that and we would too (wes: i'm avail for work
This whole video is AI. These people do not exist. The train ride never happened.
May 22, 2025 at 4:05 PM
This whole video is AI. These people do not exist. The train ride never happened.
When I was 19, I wanted to time travel
When I was 21, I invented a time machine
When I was 15, I HOLY SHIT
When I was 21, I invented a time machine
When I was 15, I HOLY SHIT
May 20, 2025 at 9:39 AM
When I was 19, I wanted to time travel
When I was 21, I invented a time machine
When I was 15, I HOLY SHIT
When I was 21, I invented a time machine
When I was 15, I HOLY SHIT
substack gf, vibe coder bf
April 21, 2025 at 12:01 PM
substack gf, vibe coder bf
the lack of an official term for two horses living next to each other is tearing this country apart. neeeeeighbors could heal us
April 20, 2025 at 11:49 AM
the lack of an official term for two horses living next to each other is tearing this country apart. neeeeeighbors could heal us