Adrien BOOK
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adrienbook.bsky.social
Adrien BOOK
@adrienbook.bsky.social
Strategy Consultant | Tech writer | Somewhat French
From Gen-Z riots to AI terrorism and delanguaging, 2026 is going to be a wild ride
www.thepourquoipas.com/post/13-tech...
13 Tech Predictions for 2026
From Gen-Z riots to AI terrorism and delanguaging, it's going to be a wild ride
www.thepourquoipas.com
December 29, 2025 at 3:42 PM
Reposted by Adrien BOOK
I dig into data rights, wafer-scale monsters, edge inference, cooling tech that warms Olympic pools, and the geopolitics of export controls. The next breakthrough will look boring—keep an eye on the plumbing. Full article 👉 www.thepourquoipas.com/post/the-15-...
The 15 Concepts Behind AI's Future (and Why They Matter Now)
As models grow in complexity and computational demands, experts are warning that foundational technologies enabling AI development may soon not evolve fast enough to create anything better than OpenAI...
www.thepourquoipas.com
August 5, 2025 at 9:14 PM
🛠️ New on The Pourquoi Pas: “The 15 Concepts Behind AI’s Future”. Beneath the AGI hype lie synthetic data pipelines, neuromorphic chips, HBM4, micro-grids & policy guardrails. Each link multiplies the next—break one, progress stalls.
August 5, 2025 at 9:14 PM
Now with the correct background, lol
August 4, 2025 at 10:41 AM
OpenAI Needs Adult Supervision
- Revenues: $10 B (wow)
- Net loss 2024: –$5 B (yikes)
- Hidden kicker: take away Microsoft discounts and losses double.

Competitors are shipping $0.30-per-million-token models; data-center costs are spiralling; core talent is decamping to Meta.
August 3, 2025 at 12:32 PM
AI isn't magic, it's just math. 🚫 Stop chasing shiny trends & start solving real problems with realistic goals, solid data, & infrastructure. Remember: AI projects fail twice as much as IT ones. Let's get smart, not just hyped. #AI #TechTips
www.thepourquoipas.com/post/why-ai-...
Why AI Projects Fail, and How We Can Stop the Madness
A closer look at why 80% of AI initiatives crash and burn… and how we can avoid repeating these mistakes.
www.thepourquoipas.com
November 3, 2024 at 5:20 PM
AI could bring back middle-class jobs, but only if we don't let it be another tool for the rich. It’s all about using tech to uplift, not just automate. Policy, training, and fair play make the difference! 🤖💼 #AI #FutureOfWork
www.thepourquoipas.com/post/ai-want...
AI Wants to Make the Middle Class Great Again (But It’s Complicated)
Can artificial intelligence rebuild the middle class, or is it just another capitalist ploy to widen economic inequality?
www.thepourquoipas.com
October 19, 2024 at 12:30 PM
AI can design luxe fashion that sells, but tell consumers it’s AI and watch the love fade. Fashion's next dilemma: keep the magic human or embrace machine-made chic? 🤖👗 #AIinFashion #LuxuryDebate #TechVsCraft
www.thepourquoipas.com/post/ai-fash...
Would you still love a $500 T-shirt if you knew it was designed by AI?
AI can design luxe fashion that sells, but tell consumers it’s AI and watch the love fade. Fashion's next dilemma: keep the magic human or embrace machine-made chic?
www.thepourquoipas.com
October 12, 2024 at 10:09 AM
85 ways to remix capitalism show that no idea is truly original. The secret? Find a model, tweak it, and own it. Capitalism: Now with more flavor options! 💡 #BusinessModels #InnovateByRemixing
www.thepourquoipas.com/post/85-busi...
85 Business Models That Prove We’re All Just Remixing Capitalism
From “Buy One, Give One” to “Negative Operating Cycle,” here’s your ultimate guide to making money by reinventing the wheel.
www.thepourquoipas.com
October 11, 2024 at 10:25 PM
Startups: It’s not about being first, it’s about playing well with others. Open Innovation = sharing ideas, collaborating, and winning together. Protect your IP, but embrace the power of the crowd! 🧠💡 #Innovation #StartupLife #OpenInnovation
www.thepourquoipas.com/post/why-ope...
Why Open Innovation is Essential for Your Startup’s Success
It’s dangerous to go alone — create a virtuous cycle with your ecosystem
www.thepourquoipas.com
October 10, 2024 at 5:42 PM
Transportation hasn't changed much in 30+ years—but that's about to change. From ion-propelled UAVs to hypersonic planes, new tech will make travel faster, greener, and smarter. 🚀✨ Curious? Dive in: www.thepourquoipas.com/post/8-techn...
#FutureOfTransport #TechRevolution
8 Technologies that will change Transportation forever
The future of mobility will be faster, greener, and smarter than what we know today.
www.thepourquoipas.com
October 6, 2024 at 2:26 PM
AI won't be a god—it'll be a glorified Excel. But hey, watching it fail is pretty fun. From 'eat one rock a day' to fake court citations, the messiness is a good reminder: Big Tech doesn't have its act together yet. Let's enjoy that while it lasts.
www.thepourquoipas.com/post/what-s-...
What’s interesting is how AI fails
I don’t care about the future of productivity: I want to laugh
www.thepourquoipas.com
October 6, 2024 at 2:08 PM
After 3 months of inactivity…

www.thepourquoipas.com/post/what-s-...
What’s interesting is how AI fails
I don’t care about the future of productivity: I want to laugh
www.thepourquoipas.com
September 1, 2024 at 10:24 PM
A recent survey of 2K AI researchers reveals a future where AI might write hits like Taylor Swift by 2028, yet transparency and safety concerns loom large. Amid rapid progress, calls grow for global AI safety frameworks and ethical governance. #AIFuture
www.thepourquoipas.com/post/thousan...
Thousands of Researchers Predict AI's Future
Discover what thousands of AI researchers predict for the future of AI. From groundbreaking advancements to potential risks, the AI future is here.
www.thepourquoipas.com
April 8, 2024 at 1:46 PM
New study reveals AI in management reduces employees' prosocial motivation, viewing coworkers as tools rather than humans. The challenge: balance AI's efficiency with fostering human interaction & ethical guidelines to preserve workplace social fabric.
www.thepourquoipas.com/post/when-ma...
When Machines Manage
Artificial Intelligence’s integration into the office has sparked significant academic and public debate. Most discussions have focused AI’s impact on employment. Meanwhile, it’s consequences on worke...
www.thepourquoipas.com
February 25, 2024 at 6:41 PM

Neuralink's vision of brain-computer interfaces promises revolutionary communication and ability enhancement, but it's not a cure-all. As we navigate the complex ethics of privacy, health, and access, let's ensure technology serves humanity justly.
www.thepourquoipas.com/post/neurali...
Neuralink Will Not Save Us
Explore the potential and pitfalls of Neuralink and Brain-Computer Interfaces. From revolutionizing healthcare to ethical dilemmas, the future is complex.
www.thepourquoipas.com
February 21, 2024 at 5:58 PM
Alibaba's 'Animate Anyone' tech transforms images into videos, pushing AI creativity bounds. Yet, it raises ethical concerns: consent, privacy, deepfakes. Balancing innovation with ethics is crucial. Let's ensure tech serves the greater good responsibly. #AI
www.thepourquoipas.com/post/ethical...
Ethical Challenges in the Age of AI-Animated Characters
The realm of character animation has long dreamed of transforming static images into dynamic, realistic videos. Recent advancements in AI and machine learning have opened new frontiers in this field, ...
www.thepourquoipas.com
February 15, 2024 at 10:14 PM
🚀 The Rabbit R1: A promising AI gadget aiming to simplify our lives. But, is it just a fleeting hype in a smartphone world? Big tech's similar features & the device's reliance on cloud AI raise questions about its viability. A tech wave or a missed mark? 🤔
www.thepourquoipas.com/post/rabbit-...
Why Rabbit R1 is the Most Over-Hyped Tech Gadget at CES 2024
Every year, in early January, tens of thousands of tech aficionados descend on Las Vegas for the Customer Electronic Show (CES). It’s an event best known for capturing the tech world’s current zeitgei...
www.thepourquoipas.com
February 15, 2024 at 9:58 PM
🚀 The Rabbit R1 stole the show at CES 2024, but faces an uphill battle against integrated smartphone apps, potential resistance from tech giants, and economic sustainability questions. Is it a pioneering gadget or just a fleeting hype? #CES2024 #TechTrends
www.thepourquoipas.com/post/rabbit-...
Why Rabbit R1 is the Most Over-Hyped Tech Gadget at CES 2024
Every year, in early January, tens of thousands of tech aficionados descend on Las Vegas for the Customer Electronic Show (CES). It’s an event best known for capturing the tech world’s current zeitgei...
www.thepourquoipas.com
February 11, 2024 at 7:05 PM
🚨 The Rewind Pendant: A $60 device promising to record every conversation. Sounds like innovation but screams privacy nightmare. In a world obsessed with remembering, we must ask: What's the cost of never forgetting? #TechEthics #PrivacyConcerns
www.thepourquoipas.com/post/the-dum...
The Dumbest Project happening in the Tech World right now
Uncover the dystopian nightmare of 'The Rewind Pendant' - a $60 recording device that transcribes every conversation, raising serious privacy concerns.
www.thepourquoipas.com
February 5, 2024 at 8:14 PM
Reflecting on 2023: we've seen dramatic changes in AI. Looking ahead to 2024, expect groundbreaking shifts in AI chatbots, digital companionship, AI ethics, and tech's environmental impact. The future of AI is here, shaping our world in profound ways. 🤖🌍✨
www.thepourquoipas.com/post/ai-pred...
AI Predictions: Top 12 Artificial Intelligence Trends for 2024
From "Lawless AIs" to the industry's environmental cost, the next big thing is going to be a wild ride
www.thepourquoipas.com
January 21, 2024 at 2:18 PM
🤖 From misunderstood trend to key role, Prompt Engineering has evolved significantly in the AI world. Once essential for crafting AI responses, this job is merging into broader tech roles as AI advances. #AIJobs #FutureOfWork" 🚀🔍
www.thepourquoipas.com/post/prompt-...
Prompt Engineering is a Job of the Past
You no longer have to ask what a prompt engineer does... because it will soon no longer matter
www.thepourquoipas.com
December 30, 2023 at 2:15 PM
🔮 2024 Predictions: Ozempic's impact, Hollywood vs AI, clean data's rise, AI news anchors, legal challenges, 4-day work weeks, consumer revolutions, alternative housing, animal communication, and Starbucks' coworking spaces. #FutureTrends #2024Predictions
www.thepourquoipas.com/post/12-unus...
12 Unusual Predictions for 2024
From India to LA, it's going to be a wild ride.
www.thepourquoipas.com
December 29, 2023 at 12:44 PM
Microsoft's AI Copilot is transforming work: enhancing productivity and task speed while maintaining quality. Its growing user value hints at an AI-driven future in the workplace. #AIRevolution 🚀
www.thepourquoipas.com/post/microso...
Microsoft's AI Copilot is the Future of Work
Discover how Microsoft's AI Copilot is reshaping the future of work and revolutionizing productivity. Learn about its impact and potential for organizations.
www.thepourquoipas.com
December 25, 2023 at 1:51 PM
From Meta dominating social media with Threads to TikTok reshaping entertainment, AI's rise in elections and Silicon Valley's ketamine issue, to Apple's AR/VR breakthroughs and the environmental impact of AI - #2024 will be a transformative year in tech!
www.thepourquoipas.com/post/24-tech...
24 Tech predictions for 2024
From Green AI to War Tech and Memeland, it's going to be a bumpy ride.
www.thepourquoipas.com
December 22, 2023 at 10:18 AM