Ada Aka
adaaka.bsky.social
Ada Aka
@adaaka.bsky.social
Assistant Professor @Stanford GSB, Wharton & Duke alumna. I study memory, decision making, and consumer behavior
Reposted by Ada Aka
New paper in TiCS out now.

A big interdisciplinary effort on how cognitive costs arise and affect different stages of the decision-making process.

I've reduced the entry-costs by sharing the paper in your feed!
A timeline of cognitive costs in decision-making
Recent research from economics, psychology, cognitive science, computer science, and marketing is increasingly interested in the idea that people face cognitive costs when making decisions. Reviewing ...
www.cell.com
May 20, 2025 at 11:23 PM
Reposted by Ada Aka
In such a noisy world, it can be difficult to remember who said what. In a new paper at @jcrnews.bsky.social, @spillersas.bsky.social and I find that source memory - the attribution of claims to their original sources - is more accurate for opinions than for facts.

academic.oup.com/jcr/advance-...
March 20, 2025 at 11:52 PM
Reposted by Ada Aka
Anyone know a starter pack for aspiring academic conference influencers??? 👀🥲

Spot yourself at @sjdm-tweets.bsky.social
November 25, 2024 at 6:35 PM