Client today: "Can we change the font to something more... 'expensive'?"

Me: "It's Arial. It's free."

Client: "Exactly. Use the paid Arial."

I love my job. I love my job. I love my job. 🙃

Unpopular opinion: "Post every day" is the worst advice you can give a brand in 2026.

I’d rather post one banger a week that actually stops the scroll than spam 7 pieces of filler that make people mute us.

Quality > Quantity. Fight me. 🥊

Nothing humbles you like posting a perfectly curated, aesthetic Reel for a luxury client at 9 AM, only to realize you left a typo in the first frame.

Currently staring at the Burj Khalifa trying to dissociate while the engagement rolls in. 🫠

#SocialMediaManager #DubaiLife

Finally made it over to the blue app. 🦋

If we haven’t met:
I’m a Social Media Exec in Dubai.
That mostly means I spend my days explaining to clients why we can’t just "make it go viral like that burger video" with a budget of 0 AED.

Good to be here. What’s the vibe? ☕️