A Brave New
@abravenew.bsky.social
We are a branding agency in Seattle, WA that crafts bold & memorable healthcare brands.
We specialize in:
#BrandStrategy
#BrandImplementation
#BrandActivation
#Research
#ContentStrategy
#VisualIdentity
https://www.abravenew.com/
We specialize in:
#BrandStrategy
#BrandImplementation
#BrandActivation
#Research
#ContentStrategy
#VisualIdentity
https://www.abravenew.com/
Brand Activation isn’t just awareness — it’s experience. It’s about creating moments where your audience doesn’t just see your brand, but engages with it, remembers it, and connects with it on their terms.
For more on how we help healthcare brands turn visibility into impact:
hubs.ly/Q042x76d0
For more on how we help healthcare brands turn visibility into impact:
hubs.ly/Q042x76d0
February 10, 2026 at 8:23 PM
Brand Activation isn’t just awareness — it’s experience. It’s about creating moments where your audience doesn’t just see your brand, but engages with it, remembers it, and connects with it on their terms.
For more on how we help healthcare brands turn visibility into impact:
hubs.ly/Q042x76d0
For more on how we help healthcare brands turn visibility into impact:
hubs.ly/Q042x76d0
How do you measure the success of a rebrand? ✨
On episode 101 of A Brave New Podcast, Josh Dougherty and Saige Carpenter of PointClickCare unpack how brand recall, consideration, and experience drive impact. A must-listen for healthcare marketers.
🎧 hubs.ly/Q041RpW70
On episode 101 of A Brave New Podcast, Josh Dougherty and Saige Carpenter of PointClickCare unpack how brand recall, consideration, and experience drive impact. A must-listen for healthcare marketers.
🎧 hubs.ly/Q041RpW70
February 4, 2026 at 10:01 PM
How do you measure the success of a rebrand? ✨
On episode 101 of A Brave New Podcast, Josh Dougherty and Saige Carpenter of PointClickCare unpack how brand recall, consideration, and experience drive impact. A must-listen for healthcare marketers.
🎧 hubs.ly/Q041RpW70
On episode 101 of A Brave New Podcast, Josh Dougherty and Saige Carpenter of PointClickCare unpack how brand recall, consideration, and experience drive impact. A must-listen for healthcare marketers.
🎧 hubs.ly/Q041RpW70
What if healthcare branding began with empathy instead of assumptions?
Designing with care starts by simplifying complexity, honoring diverse experiences, and meeting people where they are, every step of the way.
Learn more here: www.abravenew.com/contact
#HealthcareBranding #HumanCenteredDesign
Designing with care starts by simplifying complexity, honoring diverse experiences, and meeting people where they are, every step of the way.
Learn more here: www.abravenew.com/contact
#HealthcareBranding #HumanCenteredDesign
February 2, 2026 at 8:25 PM
What if healthcare branding began with empathy instead of assumptions?
Designing with care starts by simplifying complexity, honoring diverse experiences, and meeting people where they are, every step of the way.
Learn more here: www.abravenew.com/contact
#HealthcareBranding #HumanCenteredDesign
Designing with care starts by simplifying complexity, honoring diverse experiences, and meeting people where they are, every step of the way.
Learn more here: www.abravenew.com/contact
#HealthcareBranding #HumanCenteredDesign
How do you build a differentiated brand in a space built on collaboration to save lives?
🎙️ Ep 100 of A Brave New Podcast: Josh Dougherty chats with Meredith Rae Vehar (Huntsman Cancer Institute) on healthcare branding, storytelling & advocacy.
Listen here: hubs.ly/Q040B4100
#HealthcareBranding
🎙️ Ep 100 of A Brave New Podcast: Josh Dougherty chats with Meredith Rae Vehar (Huntsman Cancer Institute) on healthcare branding, storytelling & advocacy.
Listen here: hubs.ly/Q040B4100
#HealthcareBranding
January 30, 2026 at 8:02 PM
How do you build a differentiated brand in a space built on collaboration to save lives?
🎙️ Ep 100 of A Brave New Podcast: Josh Dougherty chats with Meredith Rae Vehar (Huntsman Cancer Institute) on healthcare branding, storytelling & advocacy.
Listen here: hubs.ly/Q040B4100
#HealthcareBranding
🎙️ Ep 100 of A Brave New Podcast: Josh Dougherty chats with Meredith Rae Vehar (Huntsman Cancer Institute) on healthcare branding, storytelling & advocacy.
Listen here: hubs.ly/Q040B4100
#HealthcareBranding
Core Attributes give brands a shared language for the way teams communicate and show up every day. When those attributes are aligned, differentiation comes to life.
In this blog, we dive into brands core attributes and why they matter.
👉🏻 Learn more here: hubs.ly/Q040kY0d0
#HealthcareBranding
In this blog, we dive into brands core attributes and why they matter.
👉🏻 Learn more here: hubs.ly/Q040kY0d0
#HealthcareBranding
January 26, 2026 at 8:46 PM
Core Attributes give brands a shared language for the way teams communicate and show up every day. When those attributes are aligned, differentiation comes to life.
In this blog, we dive into brands core attributes and why they matter.
👉🏻 Learn more here: hubs.ly/Q040kY0d0
#HealthcareBranding
In this blog, we dive into brands core attributes and why they matter.
👉🏻 Learn more here: hubs.ly/Q040kY0d0
#HealthcareBranding
A Brave New Podcast: Brianna Miller, Director of Demand Generation from Cohere Health shares how healthcare tech teams can use account-based marketing to navigate long sales cycles, align more closely with sales, and deliver personalized outreach without losing the human element.
🎧 hubs.ly/Q0406rfS0
🎧 hubs.ly/Q0406rfS0
January 23, 2026 at 5:55 PM
A Brave New Podcast: Brianna Miller, Director of Demand Generation from Cohere Health shares how healthcare tech teams can use account-based marketing to navigate long sales cycles, align more closely with sales, and deliver personalized outreach without losing the human element.
🎧 hubs.ly/Q0406rfS0
🎧 hubs.ly/Q0406rfS0
AI is transforming healthcare—but tech alone doesn’t build trust. Health systems scaling AI successfully are those clearly communicating its value to clinicians and patients. Innovation opens the door; brand determines who walks through it.
Read the Modern Healthcare article here: hubs.ly/Q03_xQm90
Read the Modern Healthcare article here: hubs.ly/Q03_xQm90
January 22, 2026 at 4:21 PM
AI is transforming healthcare—but tech alone doesn’t build trust. Health systems scaling AI successfully are those clearly communicating its value to clinicians and patients. Innovation opens the door; brand determines who walks through it.
Read the Modern Healthcare article here: hubs.ly/Q03_xQm90
Read the Modern Healthcare article here: hubs.ly/Q03_xQm90
Healthcare tech marketing lives at the crossroads of trust, complexity, and innovation.
🎧 In our latest podcast, Josh talks with Brianna Miller (Cohere Health) about using AI, ABM, and personalization to build trust and drive impact in long buying cycles.
Listen: hubs.ly/Q03-VybB0
#Branding #ABM
🎧 In our latest podcast, Josh talks with Brianna Miller (Cohere Health) about using AI, ABM, and personalization to build trust and drive impact in long buying cycles.
Listen: hubs.ly/Q03-VybB0
#Branding #ABM
January 21, 2026 at 6:07 PM
Healthcare tech marketing lives at the crossroads of trust, complexity, and innovation.
🎧 In our latest podcast, Josh talks with Brianna Miller (Cohere Health) about using AI, ABM, and personalization to build trust and drive impact in long buying cycles.
Listen: hubs.ly/Q03-VybB0
#Branding #ABM
🎧 In our latest podcast, Josh talks with Brianna Miller (Cohere Health) about using AI, ABM, and personalization to build trust and drive impact in long buying cycles.
Listen: hubs.ly/Q03-VybB0
#Branding #ABM
In this podcast, Adam Taylor and Josh unpack how strong brand positioning, visual identity, and consistency can help investors realize your brand’s potential and accelerate fundraising.
🎧 NOW STREAMING: hubs.ly/Q03_xDXQ0
#HealthcareBranding #StartupBranding #HealthTechStartups #VentureBranding
🎧 NOW STREAMING: hubs.ly/Q03_xDXQ0
#HealthcareBranding #StartupBranding #HealthTechStartups #VentureBranding
January 20, 2026 at 11:51 PM
In this podcast, Adam Taylor and Josh unpack how strong brand positioning, visual identity, and consistency can help investors realize your brand’s potential and accelerate fundraising.
🎧 NOW STREAMING: hubs.ly/Q03_xDXQ0
#HealthcareBranding #StartupBranding #HealthTechStartups #VentureBranding
🎧 NOW STREAMING: hubs.ly/Q03_xDXQ0
#HealthcareBranding #StartupBranding #HealthTechStartups #VentureBranding
What’s ahead for healthcare branding in 2026?
Episode 97 of A Brave New Podcast dives into the themes and trends that will define the year. Tune in to hear Josh explore AI and trust, meeting patients where they are, and how focus and storytelling make brands memorable.
🎧https://hubs.ly/Q03-CpT50
Episode 97 of A Brave New Podcast dives into the themes and trends that will define the year. Tune in to hear Josh explore AI and trust, meeting patients where they are, and how focus and storytelling make brands memorable.
🎧https://hubs.ly/Q03-CpT50
January 14, 2026 at 1:03 AM
What’s ahead for healthcare branding in 2026?
Episode 97 of A Brave New Podcast dives into the themes and trends that will define the year. Tune in to hear Josh explore AI and trust, meeting patients where they are, and how focus and storytelling make brands memorable.
🎧https://hubs.ly/Q03-CpT50
Episode 97 of A Brave New Podcast dives into the themes and trends that will define the year. Tune in to hear Josh explore AI and trust, meeting patients where they are, and how focus and storytelling make brands memorable.
🎧https://hubs.ly/Q03-CpT50
MM+M reports the health media ecosystem heading into 2026 is more fragmented and accountable. Discovery is social-first, trust is community-led, AI reshapes search, and misinformation raises the bar. Brands must lead with clarity and trust.
➡️ hubs.ly/Q03-rkKx0
#HealthcareMarketing #HealthBranding
➡️ hubs.ly/Q03-rkKx0
#HealthcareMarketing #HealthBranding
January 12, 2026 at 8:45 PM
MM+M reports the health media ecosystem heading into 2026 is more fragmented and accountable. Discovery is social-first, trust is community-led, AI reshapes search, and misinformation raises the bar. Brands must lead with clarity and trust.
➡️ hubs.ly/Q03-rkKx0
#HealthcareMarketing #HealthBranding
➡️ hubs.ly/Q03-rkKx0
#HealthcareMarketing #HealthBranding
New year, new podcast! 🎙️ Episode 97 of A Brave New Podcast explores healthcare branding for 2026—moving from features to meaning, messaging to movement, and value to feeling. Josh Dougherty on AI, trust & bold storytelling.
🚀 hubs.ly/Q03ZTSCr0
#MarketingTrends2026 #HealthcarePodcast #BrandStrategy
🚀 hubs.ly/Q03ZTSCr0
#MarketingTrends2026 #HealthcarePodcast #BrandStrategy
January 9, 2026 at 8:32 PM
New year, new podcast! 🎙️ Episode 97 of A Brave New Podcast explores healthcare branding for 2026—moving from features to meaning, messaging to movement, and value to feeling. Josh Dougherty on AI, trust & bold storytelling.
🚀 hubs.ly/Q03ZTSCr0
#MarketingTrends2026 #HealthcarePodcast #BrandStrategy
🚀 hubs.ly/Q03ZTSCr0
#MarketingTrends2026 #HealthcarePodcast #BrandStrategy
In healthcare, marketing breaks down when strategy, teams, and execution fall out of sync.
These four levers bring them back into alignment, so marketing supports growth, trust, and long-term team impact in complex healthcare organizations.
Dive into our guide and build momentum👉🏻 hubs.ly/Q03-3ZjJ0
These four levers bring them back into alignment, so marketing supports growth, trust, and long-term team impact in complex healthcare organizations.
Dive into our guide and build momentum👉🏻 hubs.ly/Q03-3ZjJ0
January 9, 2026 at 6:50 PM
In healthcare, marketing breaks down when strategy, teams, and execution fall out of sync.
These four levers bring them back into alignment, so marketing supports growth, trust, and long-term team impact in complex healthcare organizations.
Dive into our guide and build momentum👉🏻 hubs.ly/Q03-3ZjJ0
These four levers bring them back into alignment, so marketing supports growth, trust, and long-term team impact in complex healthcare organizations.
Dive into our guide and build momentum👉🏻 hubs.ly/Q03-3ZjJ0
2026 is here—and it’s shaping up to be a big year for healthcare branding and marketing. From AI and trust to how scrappy brands can win with limited budgets, Josh Dougherty shares what he’s watching this year.
🎧Listen here: hubs.ly/Q03ZTSCr0
#HealthcareMarketing #BrandStrategy #MarketingTrends2026
🎧Listen here: hubs.ly/Q03ZTSCr0
#HealthcareMarketing #BrandStrategy #MarketingTrends2026
Episode 97: Kicking off 2026 | A Brave New
In Episode 97 of A Brave New Podcast, Josh Dougherty gives a preview of what’s ahead for the 2026 podcast and trends in healthcare branding and marketing.
hubs.ly
January 7, 2026 at 7:40 PM
2026 is here—and it’s shaping up to be a big year for healthcare branding and marketing. From AI and trust to how scrappy brands can win with limited budgets, Josh Dougherty shares what he’s watching this year.
🎧Listen here: hubs.ly/Q03ZTSCr0
#HealthcareMarketing #BrandStrategy #MarketingTrends2026
🎧Listen here: hubs.ly/Q03ZTSCr0
#HealthcareMarketing #BrandStrategy #MarketingTrends2026
Before design or content comes exploration and strategy.
In a recent discovery workshop, we dug into the why—uncovering key challenges, must-have features, and future opportunities. This work sets the foundation of what comes next.
#WebsiteRedesign #BrandStrategy #BrandDiscovery #BrandIdentity
In a recent discovery workshop, we dug into the why—uncovering key challenges, must-have features, and future opportunities. This work sets the foundation of what comes next.
#WebsiteRedesign #BrandStrategy #BrandDiscovery #BrandIdentity
January 5, 2026 at 10:47 PM
Before design or content comes exploration and strategy.
In a recent discovery workshop, we dug into the why—uncovering key challenges, must-have features, and future opportunities. This work sets the foundation of what comes next.
#WebsiteRedesign #BrandStrategy #BrandDiscovery #BrandIdentity
In a recent discovery workshop, we dug into the why—uncovering key challenges, must-have features, and future opportunities. This work sets the foundation of what comes next.
#WebsiteRedesign #BrandStrategy #BrandDiscovery #BrandIdentity
In the year ahead, brands strength won’t come from messaging alone—they’ll earn it by making every interaction memorable.
The Brand Benefit Ladder syncs what you do, what you deliver, and how people feel.
🔗 Read the full blog post: hubs.ly/Q03Zn22v0
#HealthcareBranding #BrandStrategy
The Brand Benefit Ladder syncs what you do, what you deliver, and how people feel.
🔗 Read the full blog post: hubs.ly/Q03Zn22v0
#HealthcareBranding #BrandStrategy
January 2, 2026 at 7:42 PM
In the year ahead, brands strength won’t come from messaging alone—they’ll earn it by making every interaction memorable.
The Brand Benefit Ladder syncs what you do, what you deliver, and how people feel.
🔗 Read the full blog post: hubs.ly/Q03Zn22v0
#HealthcareBranding #BrandStrategy
The Brand Benefit Ladder syncs what you do, what you deliver, and how people feel.
🔗 Read the full blog post: hubs.ly/Q03Zn22v0
#HealthcareBranding #BrandStrategy
From all of us at A Brave New, we wish you a joyful holiday season filled with connection, cheer, and memorable moments. Merry Christmas, and Happy Holidays! 🎄
December 26, 2025 at 9:29 PM
From all of us at A Brave New, we wish you a joyful holiday season filled with connection, cheer, and memorable moments. Merry Christmas, and Happy Holidays! 🎄
Effective healthcare marketing doesn’t start with messaging—it leads with empathy.
When brands lead with cultural relevance, human insight, and clear purpose, trust follows. In healthcare, it’s about being meaningful and memorable.
How is your brand earning attention in 2026?
#HealthcareMarketing
When brands lead with cultural relevance, human insight, and clear purpose, trust follows. In healthcare, it’s about being meaningful and memorable.
How is your brand earning attention in 2026?
#HealthcareMarketing
December 23, 2025 at 6:40 PM
Effective healthcare marketing doesn’t start with messaging—it leads with empathy.
When brands lead with cultural relevance, human insight, and clear purpose, trust follows. In healthcare, it’s about being meaningful and memorable.
How is your brand earning attention in 2026?
#HealthcareMarketing
When brands lead with cultural relevance, human insight, and clear purpose, trust follows. In healthcare, it’s about being meaningful and memorable.
How is your brand earning attention in 2026?
#HealthcareMarketing
Stepping back to move forward. Our team retreat was time well spent to connect, reflect on the year, and plan for what’s to come. Cheers to 2026✨
#Collaboration #TeamRetreat #StrategicPlanning #CompanyCulture
#Collaboration #TeamRetreat #StrategicPlanning #CompanyCulture
December 18, 2025 at 7:24 PM
Stepping back to move forward. Our team retreat was time well spent to connect, reflect on the year, and plan for what’s to come. Cheers to 2026✨
#Collaboration #TeamRetreat #StrategicPlanning #CompanyCulture
#Collaboration #TeamRetreat #StrategicPlanning #CompanyCulture
AI in healthcare isn’t hype—it’s about meeting human expectations with empathy. Strategy + human values win.
Forbes highlights that leading orgs use AI to elevate patient experience by making info clearer, interactions smoother, and communication more supportive.
Forbes: hubs.ly/Q03Y2j530
Forbes highlights that leading orgs use AI to elevate patient experience by making info clearer, interactions smoother, and communication more supportive.
Forbes: hubs.ly/Q03Y2j530
December 16, 2025 at 5:27 PM
AI in healthcare isn’t hype—it’s about meeting human expectations with empathy. Strategy + human values win.
Forbes highlights that leading orgs use AI to elevate patient experience by making info clearer, interactions smoother, and communication more supportive.
Forbes: hubs.ly/Q03Y2j530
Forbes highlights that leading orgs use AI to elevate patient experience by making info clearer, interactions smoother, and communication more supportive.
Forbes: hubs.ly/Q03Y2j530
A branding process that takes 4-6 months long? Say less.
Momentum 🤝 Implementation
▶️ Click play on why we'd recommend an accelerated branding process.
#BrandingStrategy #BrandImplementation #BrandMomentum #HealthcareMarketing
Momentum 🤝 Implementation
▶️ Click play on why we'd recommend an accelerated branding process.
#BrandingStrategy #BrandImplementation #BrandMomentum #HealthcareMarketing
December 15, 2025 at 6:37 PM
A branding process that takes 4-6 months long? Say less.
Momentum 🤝 Implementation
▶️ Click play on why we'd recommend an accelerated branding process.
#BrandingStrategy #BrandImplementation #BrandMomentum #HealthcareMarketing
Momentum 🤝 Implementation
▶️ Click play on why we'd recommend an accelerated branding process.
#BrandingStrategy #BrandImplementation #BrandMomentum #HealthcareMarketing
Your brand isn’t what you say it is—it’s what people remember. 🧠
A Brand Positioning Statement unifies your audience, category, benefits, and proof into a strategic message, giving your team a clear north star for aligned decisions.
More examples + a usable formula in the blog👇
🔗 hubs.ly/Q03XWlyW0
A Brand Positioning Statement unifies your audience, category, benefits, and proof into a strategic message, giving your team a clear north star for aligned decisions.
More examples + a usable formula in the blog👇
🔗 hubs.ly/Q03XWlyW0
December 11, 2025 at 9:07 PM
Your brand isn’t what you say it is—it’s what people remember. 🧠
A Brand Positioning Statement unifies your audience, category, benefits, and proof into a strategic message, giving your team a clear north star for aligned decisions.
More examples + a usable formula in the blog👇
🔗 hubs.ly/Q03XWlyW0
A Brand Positioning Statement unifies your audience, category, benefits, and proof into a strategic message, giving your team a clear north star for aligned decisions.
More examples + a usable formula in the blog👇
🔗 hubs.ly/Q03XWlyW0
We helped Huntsman Cancer Institute + Foundation clarify what makes them unique—honoring their legacy while unifying their brand for the next era of cancer research and care. Clear message, strong visuals, real impact.
Check out the case study here: hubs.ly/Q03XJ_pB0
#BrandingStrategy #BrandRefresh
Check out the case study here: hubs.ly/Q03XJ_pB0
#BrandingStrategy #BrandRefresh
December 10, 2025 at 8:21 PM
We helped Huntsman Cancer Institute + Foundation clarify what makes them unique—honoring their legacy while unifying their brand for the next era of cancer research and care. Clear message, strong visuals, real impact.
Check out the case study here: hubs.ly/Q03XJ_pB0
#BrandingStrategy #BrandRefresh
Check out the case study here: hubs.ly/Q03XJ_pB0
#BrandingStrategy #BrandRefresh
“Brand” isn’t just visuals—it’s the big idea that makes you unmistakable and protects your company. Learn why unique brands matter, how to tell if yours needs work, and what to focus on for an effective branding process.
▶️ Deep dive here: hubs.ly/Q03Xm6dK0
#HealthcareBranding #AcceleratedBranding
▶️ Deep dive here: hubs.ly/Q03Xm6dK0
#HealthcareBranding #AcceleratedBranding
December 8, 2025 at 11:35 PM
“Brand” isn’t just visuals—it’s the big idea that makes you unmistakable and protects your company. Learn why unique brands matter, how to tell if yours needs work, and what to focus on for an effective branding process.
▶️ Deep dive here: hubs.ly/Q03Xm6dK0
#HealthcareBranding #AcceleratedBranding
▶️ Deep dive here: hubs.ly/Q03Xm6dK0
#HealthcareBranding #AcceleratedBranding
A great brand isn’t built in a day—and rolling it out takes even more intention. Honest conversations, tough calls, and rebuilt systems turn a brand from concept into momentum. Tap in for our CEOs insights on effective implementation.
#BrandImplementation #MarketingTransformation #GoToMarketStrategy
#BrandImplementation #MarketingTransformation #GoToMarketStrategy
December 5, 2025 at 6:37 PM
A great brand isn’t built in a day—and rolling it out takes even more intention. Honest conversations, tough calls, and rebuilt systems turn a brand from concept into momentum. Tap in for our CEOs insights on effective implementation.
#BrandImplementation #MarketingTransformation #GoToMarketStrategy
#BrandImplementation #MarketingTransformation #GoToMarketStrategy