T. Bettina Cornwell
@tbcornwell.bsky.social
Philip H. Knight Chair, Professor of Marketing, University Of Oregon
I study consumer behavior, strategy, and policy. Goal: positive for environment, society, and brands.
Business
47%
Sociology
14%
Brand awareness in complex communication ecosystems: rethinking research methods in sponsorship
Brand collaboration with sports, arts, and events is a mainstay in marketing communications. The strategic management of sponsorship is, however, hampered by common practices of measuring sponsor i...
www.tandfonline.com
Just out and is open access. Brand awareness in complex communication ecosystems: rethinking research methods in #sponsorship with Steffen Jahn
www.tandfonline.com/doi/full/10....
www.tandfonline.com/doi/full/10....
Experiential Engagement: A Scale for Experiential Contexts
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onlinelibrary.wiley.com
Happy to share our new scale for Experiential Engagement! It is Open Sourced at Psychology & Marketing.
It can be used in measuring engagement with sports, music, and entertainment because it focuses on the underlying construct of experiential engagement.
onlinelibrary.wiley.com/doi/epdf/10....
It can be used in measuring engagement with sports, music, and entertainment because it focuses on the underlying construct of experiential engagement.
onlinelibrary.wiley.com/doi/epdf/10....
I have the same birdbath. PNW style!
University of Oregon Olympic Studies Hub | Lundquist College of Business
The Olympic Studies Hub at the University of Oregon is a member of the worldwide network of academic centers dedicated to the study and research of the Olympic Movement and Olympic Games.
business.uoregon.edu
business.uoregon.edu/faculty/cent...
Happy to share about our new Olympic studies hub! We are the only Olympic study center in the United States. Delighted to be a part of this community!
Happy to share about our new Olympic studies hub! We are the only Olympic study center in the United States. Delighted to be a part of this community!
T. Bettina Cornwell: The World of Sports Endorsements and Sponsorship-Linked Marketing
Listen now | Analyzing how brands leverage sports and measure the impact of sponsorships
marketinghistory.org
This podcast with Andrew Mitrak seems a good first post! His history of marketing channel is just the best!
marketinghistory.org/p/t-bettina-...
marketinghistory.org/p/t-bettina-...