Description: Google's open-source Marketing Mix Model Meridian now includes non-media variables like pricing and promotions, channel-level contribution priors, and enhanced binomial adstock decay.

Meridian is an open-source MMM built by Google that provides innovative solutions to key measurement challenges

Google’s Meridian MMM: The Future of Marketing Measurement Without Cookies Google’s Meridian MMM: The Future of Marketing Measurement Without Cookies The death of third-party cookies has been looming for years. Now, it’s finally happening. That means traditional attribution models, which rely on user-level tracking, are crumbling. For marketers, this creates a major challenge: How do you measure performance across multiple channels without cookies?

This benchmark study directly compares PyMC-Marketing and Google’s Meridian on realistic synthetic datasets, from startup-scale to enterprise-level. Using aligned priors and identical configurations, ...

Description: Google's open-source Marketing Mix Model Meridian now includes non-media variables like pricing and promotions, channel-level contribution priors, and enhanced binomial adstock decay.