ID5 partners with Future Today for CTV advertising addressability #DigitalAdvertising #CTV #AdTech #TargetedAdvertising #Streaming
ID5 partners with Future Today for CTV advertising addressability
Digital advertising identity provider teams with streaming publisher to enhance targeting capabilities across billion ad impressions.
ppc.land
June 8, 2025 at 12:17 PM
ID5 partners with Future Today for CTV advertising addressability #DigitalAdvertising #CTV #AdTech #TargetedAdvertising #Streaming
The Four Vs of media data, according to Ramsey McGrory of #Mediaocean:
✅ Volume
✅ Velocity
✅ Variety
❌ (Not) Veracity
Check the clip from #CIMM East, hosted by moderator Tameka Kee, and read the full story on how Mediaocean is quietly powering the multicurrency shift.
📝 bit.ly/4470exc
#adtech #CTV
✅ Volume
✅ Velocity
✅ Variety
❌ (Not) Veracity
Check the clip from #CIMM East, hosted by moderator Tameka Kee, and read the full story on how Mediaocean is quietly powering the multicurrency shift.
📝 bit.ly/4470exc
#adtech #CTV
April 23, 2025 at 1:30 PM
The Four Vs of media data, according to Ramsey McGrory of #Mediaocean:
✅ Volume
✅ Velocity
✅ Variety
❌ (Not) Veracity
Check the clip from #CIMM East, hosted by moderator Tameka Kee, and read the full story on how Mediaocean is quietly powering the multicurrency shift.
📝 bit.ly/4470exc
#adtech #CTV
✅ Volume
✅ Velocity
✅ Variety
❌ (Not) Veracity
Check the clip from #CIMM East, hosted by moderator Tameka Kee, and read the full story on how Mediaocean is quietly powering the multicurrency shift.
📝 bit.ly/4470exc
#adtech #CTV
ICYMI: Outbrain acquires Teads for $900 million to form digital advertising platform: The combined company will reach 2.2 billion consumers monthly through premium digital environments across CTV and mobile. #Outbrain #Teads #DigitalAdvertising #AdTech #MarketingNews
Outbrain acquires Teads for $900 million to form digital advertising platform
The combined company will reach 2.2 billion consumers monthly through premium digital environments across CTV and mobile.
ppc.land
February 6, 2025 at 9:05 PM
ICYMI: Outbrain acquires Teads for $900 million to form digital advertising platform: The combined company will reach 2.2 billion consumers monthly through premium digital environments across CTV and mobile. #Outbrain #Teads #DigitalAdvertising #AdTech #MarketingNews
WBD is testing OpenPath for display ads on CNN.com 🖥️ to bring more transparency and targeted demand 🎯, but CTV isn't part of the plan yet 🚫. What’s next for OpenPath’s growth? #AdTech #Programmatic #OpenPath
Warner Bros. Discovery Turns On OpenPath For Web News, But Not CTV | AdExchanger
WBD launched OpenPath last week, with the goal of driving demand for its news sites' display inventory. But for now, CTV is not part of the integration.
www.adexchanger.com
March 25, 2025 at 3:27 PM
WBD is testing OpenPath for display ads on CNN.com 🖥️ to bring more transparency and targeted demand 🎯, but CTV isn't part of the plan yet 🚫. What’s next for OpenPath’s growth? #AdTech #Programmatic #OpenPath
Swipe for insights into personalization's impact on CTV advertising, and explore our reports for in-depth strategies on how to leverage interactivity and personalization at scale.
📖 https://team.mediaocean.com/2025-h2-market-report
📖 https://now.innovid.com/2025-ctv-insights
#AdTech #CTV #DCO
📖 https://team.mediaocean.com/2025-h2-market-report
📖 https://now.innovid.com/2025-ctv-insights
#AdTech #CTV #DCO
September 24, 2025 at 1:06 PM
Swipe for insights into personalization's impact on CTV advertising, and explore our reports for in-depth strategies on how to leverage interactivity and personalization at scale.
📖 https://team.mediaocean.com/2025-h2-market-report
📖 https://now.innovid.com/2025-ctv-insights
#AdTech #CTV #DCO
📖 https://team.mediaocean.com/2025-h2-market-report
📖 https://now.innovid.com/2025-ctv-insights
#AdTech #CTV #DCO
CIMM Summit got futuristic this week. By 2030, attendees predicted:
• 75%+ of TV/video ads programmatic
• 5,000+ monthly impressions per HH
• Synthetic audiences in big campaign planning
Read the full recap by Victoria McNally, Associate Editor, AdExchanger.
#AdTech #CTV #Programmatic
• 75%+ of TV/video ads programmatic
• 5,000+ monthly impressions per HH
• Synthetic audiences in big campaign planning
Read the full recap by Victoria McNally, Associate Editor, AdExchanger.
#AdTech #CTV #Programmatic
Three Predictions That Everyone At CIMM Thinks Will Be Fact By 2030 (And One They Didn’t) | AdExchanger
What will the ad tech industry look like five years from now? The audience at CIMM's Summit earlier this week weighed in.
www.adexchanger.com
September 19, 2025 at 6:08 PM
CIMM Summit got futuristic this week. By 2030, attendees predicted:
• 75%+ of TV/video ads programmatic
• 5,000+ monthly impressions per HH
• Synthetic audiences in big campaign planning
Read the full recap by Victoria McNally, Associate Editor, AdExchanger.
#AdTech #CTV #Programmatic
• 75%+ of TV/video ads programmatic
• 5,000+ monthly impressions per HH
• Synthetic audiences in big campaign planning
Read the full recap by Victoria McNally, Associate Editor, AdExchanger.
#AdTech #CTV #Programmatic
Magnite introduces machine learning-powered ad podding for streaming platforms #MachineLearning #AdTech #Streaming #CTV #DigitalMarketing
Magnite introduces machine learning-powered ad podding for streaming platforms
Magnite announced advanced ad podding technology on October 24, 2025, applying machine learning to optimize commercial breaks as CTV spending reaches $46.9 billion.
ppc.land
October 25, 2025 at 7:12 AM
Magnite introduces machine learning-powered ad podding for streaming platforms #MachineLearning #AdTech #Streaming #CTV #DigitalMarketing
Recap of #AdTech M&A activity in 2024 from #LUMAPartners via #AdExchanger with #CTV data & measurement featuring prominently www.adexchanger.com/investment/a...
Ad Tech M&A Went From Weak Sauce To Hot Sauce In 2025 | AdExchanger
Here’s an inexhaustive list of the most notable ad tech, agency and digital content deals of 2024, with a few fun wild cards tossed in.
www.adexchanger.com
January 2, 2025 at 4:23 PM
Recap of #AdTech M&A activity in 2024 from #LUMAPartners via #AdExchanger with #CTV data & measurement featuring prominently www.adexchanger.com/investment/a...
Google Ad Manager enhances CTV advertising with server-side improvements: New tools reduce ad errors by 83% and optimize revenue through advanced features for Connected TV advertising management. #GoogleAdManager #CTVAdvertising #DigitalMarketing #AdTech #ConnectedTV
Google Ad Manager enhances CTV advertising with server-side improvements
New tools reduce ad errors by 83% and optimize revenue through advanced features for Connected TV advertising management.
ppc.land
December 20, 2024 at 5:22 PM
Google Ad Manager enhances CTV advertising with server-side improvements: New tools reduce ad errors by 83% and optimize revenue through advanced features for Connected TV advertising management. #GoogleAdManager #CTVAdvertising #DigitalMarketing #AdTech #ConnectedTV
Simulmedia CEO Dave Morgan dropped some hard truths about fraud in CTV ads: 30% more inventory is sold than viewed. Until the industry steps up with transparency and real action, fraud will continue to thrive. Can regulation help fix it? #AdTech #Fraud #CTV
CTV Still Has A Fraud Problem | AdExchanger
Fraud continues to plague the online advertising ecosystem, including on connected TV, said panelists at CIMM East on Tuesday.
bit.ly
April 10, 2025 at 9:33 PM
Nearly 90% of advertisers will use AI to build video ads by 2026 #AIAdvertising #VideoAds #DigitalMarketing #AdTech #CTV
Nearly 90% of advertisers will use AI to build video ads by 2026
IAB report reveals 86% of buyers using AI for video ads, with CTV inventory becoming 47% biddable as performance metrics dominate.
ppc.land
July 16, 2025 at 6:53 AM
Nearly 90% of advertisers will use AI to build video ads by 2026 #AIAdvertising #VideoAds #DigitalMarketing #AdTech #CTV
ICYMI: PubMatic reports revenue decline in Q1 2025, but CTV growth exceeds 50% #PubMatic #AdTech #RevenueGrowth #CTV #DigitalAdvertising
PubMatic reports revenue decline in Q1 2025, but CTV growth exceeds 50%
Ad tech firm's underlying business grows 21% as company diversifies revenue streams amid shifting digital advertising landscape.
ppc.land
May 14, 2025 at 11:37 PM
ICYMI: PubMatic reports revenue decline in Q1 2025, but CTV growth exceeds 50% #PubMatic #AdTech #RevenueGrowth #CTV #DigitalAdvertising
Global agency #Designit is now an Approved Agency Partner for @wearemntn.bsky.social performance TV platform!
New partnership will help Designit's clients leverage Connected TV (CTV) to drive both brand awareness and measurable ROI.
#CTV #AdTech #AgencyPartnership
New partnership will help Designit's clients leverage Connected TV (CTV) to drive both brand awareness and measurable ROI.
#CTV #AdTech #AgencyPartnership
Designit joins MNTN agency partner program -
Designit, the global design, advertising, and marketing agency, has been named an Approved Agency Partner by leading performance TV platform MNTN, a technology platform bringing performance marketing ...
mediashotz.co.uk
October 1, 2025 at 9:08 AM
Global agency #Designit is now an Approved Agency Partner for @wearemntn.bsky.social performance TV platform!
New partnership will help Designit's clients leverage Connected TV (CTV) to drive both brand awareness and measurable ROI.
#CTV #AdTech #AgencyPartnership
New partnership will help Designit's clients leverage Connected TV (CTV) to drive both brand awareness and measurable ROI.
#CTV #AdTech #AgencyPartnership
Publishers, not OEMs, should be able to monetize whatever falls within their content.
www.streamingmedia.com/Articles/Pos...
#ctv #ott #fastchannels #adtech
www.streamingmedia.com/Articles/Pos...
#ctv #ott #fastchannels #adtech
Manufacturers Want a Cut of Publishers' CTV Monetization. Have They Earned It?
The expansive growth of the connected TV (CTV) landscape brought with it an explosion of new video content - and by extension, new opportunities for publishers to monetize. And yet, the landscape has ...
www.streamingmedia.com
June 2, 2025 at 8:44 PM
Publishers, not OEMs, should be able to monetize whatever falls within their content.
www.streamingmedia.com/Articles/Pos...
#ctv #ott #fastchannels #adtech
www.streamingmedia.com/Articles/Pos...
#ctv #ott #fastchannels #adtech
GroupM forecasts that streaming TV will grow 12.9% in 2025 and overtake linear TV revenue by 2029.
www.adexchanger.com/ctv-roundup/...
#CTV #StreamingWars #LinearTV #advertising #adtech #FAST
www.adexchanger.com/ctv-roundup/...
#CTV #StreamingWars #LinearTV #advertising #adtech #FAST
Higher, Further, FAST-er: CTV Will Keep On Growing In 2025 | AdExchanger
CTV experts are “bullish” on the channel and believe that many of 2024’s biggest trends will continue well into 2025.
www.adexchanger.com
January 3, 2025 at 1:26 PM
GroupM forecasts that streaming TV will grow 12.9% in 2025 and overtake linear TV revenue by 2029.
www.adexchanger.com/ctv-roundup/...
#CTV #StreamingWars #LinearTV #advertising #adtech #FAST
www.adexchanger.com/ctv-roundup/...
#CTV #StreamingWars #LinearTV #advertising #adtech #FAST
Everyone’s chasing “outcomes” in CTV — but does the industry agree on what that even means?
Victoria McNally dives into how the term is evolving (and confusing).
What do you count as a real advertising outcome?
#AdTech #CTV #MarketingOutcomes #PerformanceMarketing #BrandGrowth #MediaBuying
Victoria McNally dives into how the term is evolving (and confusing).
What do you count as a real advertising outcome?
#AdTech #CTV #MarketingOutcomes #PerformanceMarketing #BrandGrowth #MediaBuying
When Did Ad Tech Get So Obsessed With Outcomes, Anyway? | AdExchanger
Talking about outcomes is practically a mandate, especially in the CTV space.
bit.ly
July 2, 2025 at 1:20 PM
Everyone’s chasing “outcomes” in CTV — but does the industry agree on what that even means?
Victoria McNally dives into how the term is evolving (and confusing).
What do you count as a real advertising outcome?
#AdTech #CTV #MarketingOutcomes #PerformanceMarketing #BrandGrowth #MediaBuying
Victoria McNally dives into how the term is evolving (and confusing).
What do you count as a real advertising outcome?
#AdTech #CTV #MarketingOutcomes #PerformanceMarketing #BrandGrowth #MediaBuying
Join us for a webinar on Tuesday, July 29, as we unveil our 2025 H2 Market Report, diving into the latest insights shaping ad tech, ad spend, consumer trends, AI, CTV, and more!
Register now! https://team.mediaocean.com/2025-h2-market-research-webinar #TeamMediaocean #AdTech #DigitalAdvertising
Register now! https://team.mediaocean.com/2025-h2-market-research-webinar #TeamMediaocean #AdTech #DigitalAdvertising
July 21, 2025 at 3:10 PM
Join us for a webinar on Tuesday, July 29, as we unveil our 2025 H2 Market Report, diving into the latest insights shaping ad tech, ad spend, consumer trends, AI, CTV, and more!
Register now! https://team.mediaocean.com/2025-h2-market-research-webinar #TeamMediaocean #AdTech #DigitalAdvertising
Register now! https://team.mediaocean.com/2025-h2-market-research-webinar #TeamMediaocean #AdTech #DigitalAdvertising
Magnite’s betting big on CTV—and on Google’s dominance getting disrupted.
James Hercher breaks down Q1 results and what could shift in the SSP landscape.
Will these changes crack the duopoly—or just tighten it?
#AdTech #CTV #SSP #GoogleAntitrust #Programmatic #Magnite #AdExchanger
James Hercher breaks down Q1 results and what could shift in the SSP landscape.
Will these changes crack the duopoly—or just tighten it?
#AdTech #CTV #SSP #GoogleAntitrust #Programmatic #Magnite #AdExchanger
Magnite Softens Its 2025 Guidance, But Google’s Woes Are A Potential Goldmine | AdExchanger
Magnite earned $155.8 million in Q1, ticking up from $149.3 million in the period a year ago, according to the company’s earnings report on Wednesday. The company’s fastest-growing segment is CTV, whi...
www.adexchanger.com
May 9, 2025 at 1:55 PM
Magnite’s betting big on CTV—and on Google’s dominance getting disrupted.
James Hercher breaks down Q1 results and what could shift in the SSP landscape.
Will these changes crack the duopoly—or just tighten it?
#AdTech #CTV #SSP #GoogleAntitrust #Programmatic #Magnite #AdExchanger
James Hercher breaks down Q1 results and what could shift in the SSP landscape.
Will these changes crack the duopoly—or just tighten it?
#AdTech #CTV #SSP #GoogleAntitrust #Programmatic #Magnite #AdExchanger
El fraude publicitario en la televisión conectada (CTV) está alcanzando niveles críticos, especialmente en América Latina. Descubre esto y más en La Semana por Delante en Adtech Geek, el newsletter de Media AdTech. Considera suscribirte, es gratis!!
adtechgeek.substack.com/p/la-semana-...
adtechgeek.substack.com/p/la-semana-...
La semana por delante - Fraude publicitario en CTV: el enemigo llamando a la puerta de nuevo
La televisión conectada (CTV) se consolida como un pilar del gasto digital en 2025, pero su crecimiento exige nuevas estrategias
adtechgeek.substack.com
June 2, 2025 at 10:54 PM
El fraude publicitario en la televisión conectada (CTV) está alcanzando niveles críticos, especialmente en América Latina. Descubre esto y más en La Semana por Delante en Adtech Geek, el newsletter de Media AdTech. Considera suscribirte, es gratis!!
adtechgeek.substack.com/p/la-semana-...
adtechgeek.substack.com/p/la-semana-...
Brandzooka is transforming how agencies + brands run digital campaigns.
Ad tech made powerful, easy, and accessible—no contracts, no gatekeeping.
CTV, audio, mobile & web ads in one platform.
🎯 brandzooka.com
#Brandzooka #AgencyCon #AdTech #CTV
Ad tech made powerful, easy, and accessible—no contracts, no gatekeeping.
CTV, audio, mobile & web ads in one platform.
🎯 brandzooka.com
#Brandzooka #AgencyCon #AdTech #CTV
April 8, 2025 at 2:52 PM
Brandzooka is transforming how agencies + brands run digital campaigns.
Ad tech made powerful, easy, and accessible—no contracts, no gatekeeping.
CTV, audio, mobile & web ads in one platform.
🎯 brandzooka.com
#Brandzooka #AgencyCon #AdTech #CTV
Ad tech made powerful, easy, and accessible—no contracts, no gatekeeping.
CTV, audio, mobile & web ads in one platform.
🎯 brandzooka.com
#Brandzooka #AgencyCon #AdTech #CTV
🌙🚀 Ready to maximize your nighttime traffic?
Share your experience or drop your questions below.
Follow for more AdTech, programmatic, and monetization strategies.
#AdTech #ProgrammaticAds #Monetization #CTV #GamingAds #HeaderBidding #DOOH #PubTech
Preguntar a ChatGPT
Share your experience or drop your questions below.
Follow for more AdTech, programmatic, and monetization strategies.
#AdTech #ProgrammaticAds #Monetization #CTV #GamingAds #HeaderBidding #DOOH #PubTech
Preguntar a ChatGPT
July 17, 2025 at 5:02 PM
🌙🚀 Ready to maximize your nighttime traffic?
Share your experience or drop your questions below.
Follow for more AdTech, programmatic, and monetization strategies.
#AdTech #ProgrammaticAds #Monetization #CTV #GamingAds #HeaderBidding #DOOH #PubTech
Preguntar a ChatGPT
Share your experience or drop your questions below.
Follow for more AdTech, programmatic, and monetization strategies.
#AdTech #ProgrammaticAds #Monetization #CTV #GamingAds #HeaderBidding #DOOH #PubTech
Preguntar a ChatGPT
Strong political TV/streaming advertising will continue for the 2026 mid-term elections, rising to a projected new record $10.8 billion, up 22% from 2022 midterms.
#advertising #politicaladvertising #midterms #marketing #adtech #media #TV #CTV #marketingsky
www.mediapost.com/publications...
#advertising #politicaladvertising #midterms #marketing #adtech #media #TV #CTV #marketingsky
www.mediapost.com/publications...
Midterm Political TV Ad Spend Up 22% To $10.8B
For next year, AdImpact sees broadcast TV still commanding a dominant 49% share of political spend - $5.28 billion, a slight dip from $5.36 billion in the 2024 political year.
www.mediapost.com
September 5, 2025 at 9:42 AM
Strong political TV/streaming advertising will continue for the 2026 mid-term elections, rising to a projected new record $10.8 billion, up 22% from 2022 midterms.
#advertising #politicaladvertising #midterms #marketing #adtech #media #TV #CTV #marketingsky
www.mediapost.com/publications...
#advertising #politicaladvertising #midterms #marketing #adtech #media #TV #CTV #marketingsky
www.mediapost.com/publications...
Register now! Forrester's Nikhil Lai will reveal insights from his recent research, and Prisma COO Stephanie Dorman will dive into finding success in an omnichannel world. team.mediaocean.com/mediaocean-current-forrester-tv-advertising-next-chapter
#Webinar #CTV #AdTech #AdInfrastructure
#Webinar #CTV #AdTech #AdInfrastructure
September 16, 2025 at 3:08 PM
Register now! Forrester's Nikhil Lai will reveal insights from his recent research, and Prisma COO Stephanie Dorman will dive into finding success in an omnichannel world. team.mediaocean.com/mediaocean-current-forrester-tv-advertising-next-chapter
#Webinar #CTV #AdTech #AdInfrastructure
#Webinar #CTV #AdTech #AdInfrastructure
66% of marketers plan to increase their North American ad spending on CTV & OTT over the next 12 months, according to Nielsen up from 44% mark a year ago
#CCTV #OTT #advertising #marketing #adtech #videoadvertising #TVupfront
www.mediapost.com/publications...
#CCTV #OTT #advertising #marketing #adtech #videoadvertising #TVupfront
www.mediapost.com/publications...
Nielsen: 66% Of Marketers Plan To Increase CTV Spend This Year
A Nielsen marketing survey finds 42.4% of ad-supported viewing time is now on streaming platforms, with ad spend estimated to increase 25% this year to over $20 billion.
www.mediapost.com
May 23, 2025 at 1:58 PM
66% of marketers plan to increase their North American ad spending on CTV & OTT over the next 12 months, according to Nielsen up from 44% mark a year ago
#CCTV #OTT #advertising #marketing #adtech #videoadvertising #TVupfront
www.mediapost.com/publications...
#CCTV #OTT #advertising #marketing #adtech #videoadvertising #TVupfront
www.mediapost.com/publications...