A look at Search.com, which is building an AI chatbot to be integrated into publisher websites, giving 60% of ad revenue back to its publisher partners (Andrew Byrd/AdMonsters)
Main Link | Mediagazer Permalink
Main Link | Mediagazer Permalink
October 26, 2025 at 2:35 AM
A look at Search.com, which is building an AI chatbot to be integrated into publisher websites, giving 60% of ad revenue back to its publisher partners (Andrew Byrd/AdMonsters)
Main Link | Mediagazer Permalink
Main Link | Mediagazer Permalink
Partnership drives innovation.” — Jason White, CEO of Mula
We’ll be exploring that and more at Sell Side Summit Austin — and there’s still time to register.
Don’t just hear about what’s next in ad tech. Join the conversation. bit.ly/41cX6gU
#AdMonsters #SellSideSummit
We’ll be exploring that and more at Sell Side Summit Austin — and there’s still time to register.
Don’t just hear about what’s next in ad tech. Join the conversation. bit.ly/41cX6gU
#AdMonsters #SellSideSummit
October 24, 2025 at 3:46 PM
Partnership drives innovation.” — Jason White, CEO of Mula
We’ll be exploring that and more at Sell Side Summit Austin — and there’s still time to register.
Don’t just hear about what’s next in ad tech. Join the conversation. bit.ly/41cX6gU
#AdMonsters #SellSideSummit
We’ll be exploring that and more at Sell Side Summit Austin — and there’s still time to register.
Don’t just hear about what’s next in ad tech. Join the conversation. bit.ly/41cX6gU
#AdMonsters #SellSideSummit
AdMonsters announces a new “Powered By Mula” partnership for Sell-Side Summit Austin — with a focus on actionable growth strategies and publisher profitability.
#AdMonsters #SellSideSummit #PublisherOps
#AdMonsters #SellSideSummit #PublisherOps
AdMonsters’ Sell Side Summit Austin, Powered by Mula, Charts a Roadmap Back to Publisher Growth & Profitability - AdMonsters
AdMonsters and Sell Side Summit are proud to announce their “Powered By” partnership with Mula, the AI-powered monetization platform.
bit.ly
October 16, 2025 at 6:46 PM
AdMonsters announces a new “Powered By Mula” partnership for Sell-Side Summit Austin — with a focus on actionable growth strategies and publisher profitability.
#AdMonsters #SellSideSummit #PublisherOps
#AdMonsters #SellSideSummit #PublisherOps
From Gucci kicks to AI disruption — Andy Kucserik of The Times of India brought the heat in Nashville.
Full convo here: bit.ly/4gFRh1N
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#AdMonsters #Publishers #AdOps
Full convo here: bit.ly/4gFRh1N
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#AdMonsters #Publishers #AdOps
September 24, 2025 at 9:10 PM
From Gucci kicks to AI disruption — Andy Kucserik of The Times of India brought the heat in Nashville.
Full convo here: bit.ly/4gFRh1N
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#AdMonsters #Publishers #AdOps
Full convo here: bit.ly/4gFRh1N
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#AdMonsters #Publishers #AdOps
Streaming’s climbing. Signal loss is reshaping strategies. Buyers want ratings, but publishers live on impressions.
Catch NESN’s Matt Barsomian breaking down women’s sports, CTV, and how publishers are adjusting the playbook.
Watch here → bit.ly/46ciyUZ
#AdMonsters #SellSideSummit #AdOps
Catch NESN’s Matt Barsomian breaking down women’s sports, CTV, and how publishers are adjusting the playbook.
Watch here → bit.ly/46ciyUZ
#AdMonsters #SellSideSummit #AdOps
September 9, 2025 at 8:09 PM
Streaming’s climbing. Signal loss is reshaping strategies. Buyers want ratings, but publishers live on impressions.
Catch NESN’s Matt Barsomian breaking down women’s sports, CTV, and how publishers are adjusting the playbook.
Watch here → bit.ly/46ciyUZ
#AdMonsters #SellSideSummit #AdOps
Catch NESN’s Matt Barsomian breaking down women’s sports, CTV, and how publishers are adjusting the playbook.
Watch here → bit.ly/46ciyUZ
#AdMonsters #SellSideSummit #AdOps
From Beyoncé covers to bold strategies, AdMonsters’ Sell-Side Summit Nashville was a whole setlist 🎶:
🔹Fight AI scrapers
🔹Build loyal fanbases, not just pageviews
🔹Remix mobile into real audience value
🔹Fight AI scrapers
🔹Build loyal fanbases, not just pageviews
🔹Remix mobile into real audience value
Singing The AI Scraping Blues At Sell Side Summit Nashville - AdMonsters
At Sell Side Summit Nashville 2025, here were plenty of takeaways for publishers looking to understand how buyers value their ad inventory.
bit.ly
August 25, 2025 at 2:47 PM
From Beyoncé covers to bold strategies, AdMonsters’ Sell-Side Summit Nashville was a whole setlist 🎶:
🔹Fight AI scrapers
🔹Build loyal fanbases, not just pageviews
🔹Remix mobile into real audience value
🔹Fight AI scrapers
🔹Build loyal fanbases, not just pageviews
🔹Remix mobile into real audience value
🚀 Meet Dream Team member, Matt Barsomian!
From NESN intern to VP of Ad Ops, Matt’s done it all — CTV, digital, retail, and revenue strategy.
He’s part of the 2025 AdMonsters Dream Team — and we’ll be raising a glass 🥂 at #SellSideSummit Nashville (Aug. 17–19).
Come join us → bit.ly/3ReIat7
From NESN intern to VP of Ad Ops, Matt’s done it all — CTV, digital, retail, and revenue strategy.
He’s part of the 2025 AdMonsters Dream Team — and we’ll be raising a glass 🥂 at #SellSideSummit Nashville (Aug. 17–19).
Come join us → bit.ly/3ReIat7
July 22, 2025 at 6:25 PM
🚀 Meet Dream Team member, Matt Barsomian!
From NESN intern to VP of Ad Ops, Matt’s done it all — CTV, digital, retail, and revenue strategy.
He’s part of the 2025 AdMonsters Dream Team — and we’ll be raising a glass 🥂 at #SellSideSummit Nashville (Aug. 17–19).
Come join us → bit.ly/3ReIat7
From NESN intern to VP of Ad Ops, Matt’s done it all — CTV, digital, retail, and revenue strategy.
He’s part of the 2025 AdMonsters Dream Team — and we’ll be raising a glass 🥂 at #SellSideSummit Nashville (Aug. 17–19).
Come join us → bit.ly/3ReIat7
Meet Roxanne Allen, our first-ever Dream Team Captain. VP of Ad Ops at Dotdash Meredith. 25+ years of impact.
Want to hear how she’s thinking about what’s next? Catch her at Sell Side Summit Nashville, Aug 17–19.
🎟️ Register here → bit.ly/3ReIat7
#AdMonsters #DreamTeam #AdOps #SellSideSummit
Want to hear how she’s thinking about what’s next? Catch her at Sell Side Summit Nashville, Aug 17–19.
🎟️ Register here → bit.ly/3ReIat7
#AdMonsters #DreamTeam #AdOps #SellSideSummit
July 18, 2025 at 5:09 PM
Meet Roxanne Allen, our first-ever Dream Team Captain. VP of Ad Ops at Dotdash Meredith. 25+ years of impact.
Want to hear how she’s thinking about what’s next? Catch her at Sell Side Summit Nashville, Aug 17–19.
🎟️ Register here → bit.ly/3ReIat7
#AdMonsters #DreamTeam #AdOps #SellSideSummit
Want to hear how she’s thinking about what’s next? Catch her at Sell Side Summit Nashville, Aug 17–19.
🎟️ Register here → bit.ly/3ReIat7
#AdMonsters #DreamTeam #AdOps #SellSideSummit
From digital editor to SVP of Product, Kara Chiles has always focused on how we communicate.
Her latest project? DeeperDive — an AI chatbot on USA TODAY that learns from readers in real time.
She talks AI, engagement & Gannett’s future with AdMonsters.
Her latest project? DeeperDive — an AI chatbot on USA TODAY that learns from readers in real time.
She talks AI, engagement & Gannett’s future with AdMonsters.
How Gannett’s Kara Chiles Aims to Turn AI Experiments Into Real Value for Readers and Advertisers - AdMonsters
Kara Chiles, SVP of product management at Gannett and the USA TODAY Network gives a deep dive on the publisher's AI strategy.
bit.ly
July 16, 2025 at 6:27 PM
From digital editor to SVP of Product, Kara Chiles has always focused on how we communicate.
Her latest project? DeeperDive — an AI chatbot on USA TODAY that learns from readers in real time.
She talks AI, engagement & Gannett’s future with AdMonsters.
Her latest project? DeeperDive — an AI chatbot on USA TODAY that learns from readers in real time.
She talks AI, engagement & Gannett’s future with AdMonsters.
📉 55% of publishers struggle to monetize cookieless traffic
📊 60% lack confidence in measurement
📈 Nearly half expect a 10–20% revenue boost from ID solutions
The new AdMonsters x Intent IQ playbook breaks it down.
Grab your copy ➡️ bit.ly/45U3ahr
#adops #cookieless #pubtech #identity
📊 60% lack confidence in measurement
📈 Nearly half expect a 10–20% revenue boost from ID solutions
The new AdMonsters x Intent IQ playbook breaks it down.
Grab your copy ➡️ bit.ly/45U3ahr
#adops #cookieless #pubtech #identity
July 8, 2025 at 4:43 PM
📉 55% of publishers struggle to monetize cookieless traffic
📊 60% lack confidence in measurement
📈 Nearly half expect a 10–20% revenue boost from ID solutions
The new AdMonsters x Intent IQ playbook breaks it down.
Grab your copy ➡️ bit.ly/45U3ahr
#adops #cookieless #pubtech #identity
📊 60% lack confidence in measurement
📈 Nearly half expect a 10–20% revenue boost from ID solutions
The new AdMonsters x Intent IQ playbook breaks it down.
Grab your copy ➡️ bit.ly/45U3ahr
#adops #cookieless #pubtech #identity
🛠️ New from AdMonsters: What Happens When Publishers Build the Stack?
Featuring Stephanie Layser, Justin Wohl, and Justin Barton—this story dives into how publisher-led ad tech is reshaping the tools that power the sell side.
✍🏾 Written by Lynne d Johnson
#AdTech #Programmatic
🔗 bit.ly/4dFcSG5
Featuring Stephanie Layser, Justin Wohl, and Justin Barton—this story dives into how publisher-led ad tech is reshaping the tools that power the sell side.
✍🏾 Written by Lynne d Johnson
#AdTech #Programmatic
🔗 bit.ly/4dFcSG5
May 30, 2025 at 3:26 PM
🛠️ New from AdMonsters: What Happens When Publishers Build the Stack?
Featuring Stephanie Layser, Justin Wohl, and Justin Barton—this story dives into how publisher-led ad tech is reshaping the tools that power the sell side.
✍🏾 Written by Lynne d Johnson
#AdTech #Programmatic
🔗 bit.ly/4dFcSG5
Featuring Stephanie Layser, Justin Wohl, and Justin Barton—this story dives into how publisher-led ad tech is reshaping the tools that power the sell side.
✍🏾 Written by Lynne d Johnson
#AdTech #Programmatic
🔗 bit.ly/4dFcSG5
For #AAPIHeritageMonth, we’re spotlighting Zip Nguyen of BBC Studios—a leader redefining ad ops through data, collaboration & mentorship.
In convo with Andrew Byrd, she talks monetization, brand safety & why success is about people, not just profit.
#AdOps #BBCStudios #AdMonsters #PublisherStrategy
In convo with Andrew Byrd, she talks monetization, brand safety & why success is about people, not just profit.
#AdOps #BBCStudios #AdMonsters #PublisherStrategy
Mentoring Ad Ops And Sales Yields Long-Term Growth, Says BBC Studios’ Zip Nguyen - AdMonsters
If you think yoga and yield optimization don't mix, Zip Nguyen, Business Intelligence and Yield Lead at BBC Studios, might change your mind.
bit.ly
May 29, 2025 at 6:18 PM
For #AAPIHeritageMonth, we’re spotlighting Zip Nguyen of BBC Studios—a leader redefining ad ops through data, collaboration & mentorship.
In convo with Andrew Byrd, she talks monetization, brand safety & why success is about people, not just profit.
#AdOps #BBCStudios #AdMonsters #PublisherStrategy
In convo with Andrew Byrd, she talks monetization, brand safety & why success is about people, not just profit.
#AdOps #BBCStudios #AdMonsters #PublisherStrategy
AdMonsters News Editor Andrew Byrd’s Publisher Dossier from @adexchanger.com’s Programmatic IO is packed with insight:
🔹Curation lessons from NYT
🔹The next evolution of brand safety
🔹What Reddit, LinkedIn & Spotify bring to the table
#AdTech #DigitalMedia
🔹Curation lessons from NYT
🔹The next evolution of brand safety
🔹What Reddit, LinkedIn & Spotify bring to the table
#AdTech #DigitalMedia
🌯 The Programmatic IO 2025 Publisher Dossier - AdMonsters
I got some top-secret publisher intel at Programmatic IO 2025. Here is my personal Programmatic IO dossier.
bit.ly
May 29, 2025 at 5:31 PM
AdMonsters News Editor Andrew Byrd’s Publisher Dossier from @adexchanger.com’s Programmatic IO is packed with insight:
🔹Curation lessons from NYT
🔹The next evolution of brand safety
🔹What Reddit, LinkedIn & Spotify bring to the table
#AdTech #DigitalMedia
🔹Curation lessons from NYT
🔹The next evolution of brand safety
🔹What Reddit, LinkedIn & Spotify bring to the table
#AdTech #DigitalMedia
Attention is gaining ground—and showing up in RFPs at the Financial Times.
In her latest for AdMonsters, Susie Stulz explains how AU scores are influencing planning, pricing, and how publishers prove value.
Will this become the new standard?
#AdTech #Measurement #Attention #PredictiveAttention
In her latest for AdMonsters, Susie Stulz explains how AU scores are influencing planning, pricing, and how publishers prove value.
Will this become the new standard?
#AdTech #Measurement #Attention #PredictiveAttention
Why Attention Metrics Are Showing Up In The Financial Times’ RFPs - AdMonsters
The Financial Times and his team are using Adelaide’s AU score to evaluate their inventory and guide recommendations to advertisers.
bit.ly
May 23, 2025 at 2:00 PM
Attention is gaining ground—and showing up in RFPs at the Financial Times.
In her latest for AdMonsters, Susie Stulz explains how AU scores are influencing planning, pricing, and how publishers prove value.
Will this become the new standard?
#AdTech #Measurement #Attention #PredictiveAttention
In her latest for AdMonsters, Susie Stulz explains how AU scores are influencing planning, pricing, and how publishers prove value.
Will this become the new standard?
#AdTech #Measurement #Attention #PredictiveAttention
Missed last week’s AdMonsters Wrapper?
News Editor Andrew Byrd broke down the LA Times’ newsroom layoffs—and what publishers can learn from the fallout.
It’s not just about cuts. It’s about rethinking monetization and proving news still delivers value.
#Publishing #NewsMedia #AdTech #Monetization
News Editor Andrew Byrd broke down the LA Times’ newsroom layoffs—and what publishers can learn from the fallout.
It’s not just about cuts. It’s about rethinking monetization and proving news still delivers value.
#Publishing #NewsMedia #AdTech #Monetization
🌯 LA Times Woes Signal It’s Time to Reinvent the Newsroom - AdMonsters
The news business is on the ropes in general, but what’s been happening lately at The Los Angeles Times is particularly grim.
bit.ly
May 13, 2025 at 2:03 PM
Missed last week’s AdMonsters Wrapper?
News Editor Andrew Byrd broke down the LA Times’ newsroom layoffs—and what publishers can learn from the fallout.
It’s not just about cuts. It’s about rethinking monetization and proving news still delivers value.
#Publishing #NewsMedia #AdTech #Monetization
News Editor Andrew Byrd broke down the LA Times’ newsroom layoffs—and what publishers can learn from the fallout.
It’s not just about cuts. It’s about rethinking monetization and proving news still delivers value.
#Publishing #NewsMedia #AdTech #Monetization
Cookies are lingering, but identity has already moved on.
In a sharp POV for AdMonsters, Keith Petri, CEO of Lockr by Viant, lays out why the real opportunity is in alternative IDs, interoperability, and full-funnel thinking. 📖 Read the piece.
#AdTech #Identity #Cookies #Programmatic #PrivacyFirst
In a sharp POV for AdMonsters, Keith Petri, CEO of Lockr by Viant, lays out why the real opportunity is in alternative IDs, interoperability, and full-funnel thinking. 📖 Read the piece.
#AdTech #Identity #Cookies #Programmatic #PrivacyFirst
Cookies Are Back (Sort Of): Now Get Back To Work - AdMonsters
Cookiepocalypse no more? Keith Petri, CEO, Lockr by Viant, writes about why future-proof identity strategies matter more than ever
bit.ly
May 7, 2025 at 8:23 PM
Cookies are lingering, but identity has already moved on.
In a sharp POV for AdMonsters, Keith Petri, CEO of Lockr by Viant, lays out why the real opportunity is in alternative IDs, interoperability, and full-funnel thinking. 📖 Read the piece.
#AdTech #Identity #Cookies #Programmatic #PrivacyFirst
In a sharp POV for AdMonsters, Keith Petri, CEO of Lockr by Viant, lays out why the real opportunity is in alternative IDs, interoperability, and full-funnel thinking. 📖 Read the piece.
#AdTech #Identity #Cookies #Programmatic #PrivacyFirst
The cookie’s still crumbling. Platforms still gatekeep.
But publishers? They’re building smarter, taking control. Here’s what @lynneluvah.bsky.social Content Director, Communities, AdMonsters & AdExchanger heard inside the (very real) Zoom room. #adtech #pubtech #adops
But publishers? They’re building smarter, taking control. Here’s what @lynneluvah.bsky.social Content Director, Communities, AdMonsters & AdExchanger heard inside the (very real) Zoom room. #adtech #pubtech #adops
Cracks in the Ad Stack: Publishers Want Power, Not Just Promises - AdMonsters
From floor pricing frustrations to platform lock-in, publishers are done waiting for structural change. They're ready to reclaim control.
bit.ly
May 5, 2025 at 7:47 PM
The cookie’s still crumbling. Platforms still gatekeep.
But publishers? They’re building smarter, taking control. Here’s what @lynneluvah.bsky.social Content Director, Communities, AdMonsters & AdExchanger heard inside the (very real) Zoom room. #adtech #pubtech #adops
But publishers? They’re building smarter, taking control. Here’s what @lynneluvah.bsky.social Content Director, Communities, AdMonsters & AdExchanger heard inside the (very real) Zoom room. #adtech #pubtech #adops
The 2025 Top Women in Media & Ad Tech list has dropped!
AdExchanger + AdMonsters are honoring the innovators, changemakers & mentors shaping the future of our industry.
👏 Special shout to Jen Wong (Reddit) & Angelina Eng (IAB)
📍 NYC Gala: June 5
🔗 Honoree list + tickets: bit.ly/3CaeLwa #WomenInTech
AdExchanger + AdMonsters are honoring the innovators, changemakers & mentors shaping the future of our industry.
👏 Special shout to Jen Wong (Reddit) & Angelina Eng (IAB)
📍 NYC Gala: June 5
🔗 Honoree list + tickets: bit.ly/3CaeLwa #WomenInTech
April 28, 2025 at 1:52 PM
The 2025 Top Women in Media & Ad Tech list has dropped!
AdExchanger + AdMonsters are honoring the innovators, changemakers & mentors shaping the future of our industry.
👏 Special shout to Jen Wong (Reddit) & Angelina Eng (IAB)
📍 NYC Gala: June 5
🔗 Honoree list + tickets: bit.ly/3CaeLwa #WomenInTech
AdExchanger + AdMonsters are honoring the innovators, changemakers & mentors shaping the future of our industry.
👏 Special shout to Jen Wong (Reddit) & Angelina Eng (IAB)
📍 NYC Gala: June 5
🔗 Honoree list + tickets: bit.ly/3CaeLwa #WomenInTech
They innovate. They mentor. They lead. They shape the future.
We’re proud to announce the 2025 Top Women in Media & Ad Tech, honoring the changemakers moving the industry forward.
🎉 Celebrate with us June 5 in NYC at the Top Women Awards Gala.
📍 Full list + tickets: bit.ly/3CaeLwa #AdTech
We’re proud to announce the 2025 Top Women in Media & Ad Tech, honoring the changemakers moving the industry forward.
🎉 Celebrate with us June 5 in NYC at the Top Women Awards Gala.
📍 Full list + tickets: bit.ly/3CaeLwa #AdTech
April 25, 2025 at 3:15 PM
They innovate. They mentor. They lead. They shape the future.
We’re proud to announce the 2025 Top Women in Media & Ad Tech, honoring the changemakers moving the industry forward.
🎉 Celebrate with us June 5 in NYC at the Top Women Awards Gala.
📍 Full list + tickets: bit.ly/3CaeLwa #AdTech
We’re proud to announce the 2025 Top Women in Media & Ad Tech, honoring the changemakers moving the industry forward.
🎉 Celebrate with us June 5 in NYC at the Top Women Awards Gala.
📍 Full list + tickets: bit.ly/3CaeLwa #AdTech
Chrome’s cookie phaseout? Delayed.
Google’s prompt? Scrapped.
FTC? Eyeing AI.
Post-cookie prep still matters — AdMonsters unpacks it all from the IAB Public Policy Summit.
Google’s prompt? Scrapped.
FTC? Eyeing AI.
Post-cookie prep still matters — AdMonsters unpacks it all from the IAB Public Policy Summit.
🌯 Did Publishers Waste Time Playing in the Privacy Sandbox? - AdMonsters
Google announced that it would no longer take away third-party cookies, and that it’s backtracking on the new choice mechanism in Chrome.
bit.ly
April 25, 2025 at 2:27 PM
Chrome’s cookie phaseout? Delayed.
Google’s prompt? Scrapped.
FTC? Eyeing AI.
Post-cookie prep still matters — AdMonsters unpacks it all from the IAB Public Policy Summit.
Google’s prompt? Scrapped.
FTC? Eyeing AI.
Post-cookie prep still matters — AdMonsters unpacks it all from the IAB Public Policy Summit.
“My personal AI agent helps me make faster decisions. That’s the future—not just time saved, but better thinking.”
—Steph Layser, Amazon AWS
This convo went deep. Replay + recap from the AdMonsters x @TWIPNetwork LinkedIn Live now up: bit.ly/42GR5ZJ
#ai #adops #womenleaders #upskilling
—Steph Layser, Amazon AWS
This convo went deep. Replay + recap from the AdMonsters x @TWIPNetwork LinkedIn Live now up: bit.ly/42GR5ZJ
#ai #adops #womenleaders #upskilling
Women Leaders in Ad Tech on AI, Allyship, and What’s Next for the Industry (Video) - AdMonsters
Women ad tech leaders shared practical lessons on automating ad ops tasks, building stronger mentorship networks, and what’s next for ad tech.
bit.ly
April 21, 2025 at 5:57 PM
“My personal AI agent helps me make faster decisions. That’s the future—not just time saved, but better thinking.”
—Steph Layser, Amazon AWS
This convo went deep. Replay + recap from the AdMonsters x @TWIPNetwork LinkedIn Live now up: bit.ly/42GR5ZJ
#ai #adops #womenleaders #upskilling
—Steph Layser, Amazon AWS
This convo went deep. Replay + recap from the AdMonsters x @TWIPNetwork LinkedIn Live now up: bit.ly/42GR5ZJ
#ai #adops #womenleaders #upskilling
Apple and Meta are under fire from the EU. Trump’s threatening tariffs. The DMA is being tested—and publishers may finally benefit if walled gardens weaken.
New on AdMonsters:
Can the EU Rein in Big Tech While Avoiding a Trade War?
by Andrew Byrd
#DMA #AdTech #BigTech #Publishing #Privacy
New on AdMonsters:
Can the EU Rein in Big Tech While Avoiding a Trade War?
by Andrew Byrd
#DMA #AdTech #BigTech #Publishing #Privacy
🌯 Can the EU Rein in Big Tech While Avoiding a Trade War? - AdMonsters
The European Commission is set to issue fines against Apple and Meta for violating the DMA—its first levies under the law.
bit.ly
April 10, 2025 at 1:51 PM
Apple and Meta are under fire from the EU. Trump’s threatening tariffs. The DMA is being tested—and publishers may finally benefit if walled gardens weaken.
New on AdMonsters:
Can the EU Rein in Big Tech While Avoiding a Trade War?
by Andrew Byrd
#DMA #AdTech #BigTech #Publishing #Privacy
New on AdMonsters:
Can the EU Rein in Big Tech While Avoiding a Trade War?
by Andrew Byrd
#DMA #AdTech #BigTech #Publishing #Privacy
The FTC is coming for the way things have always worked.
Southern Glazer’s may be the first, but retail media could be next.
If ad dollars are the new gatekeepers, what does that mean for small retailers?
Susie Stulz breaks it down in AdMonsters Decoder.
🛒💸
#retailmedia #transparency #ftcwatch
Southern Glazer’s may be the first, but retail media could be next.
If ad dollars are the new gatekeepers, what does that mean for small retailers?
Susie Stulz breaks it down in AdMonsters Decoder.
🛒💸
#retailmedia #transparency #ftcwatch
What the FTC’s Southern Glazer’s Lawsuit Means for Transparency in Retail Media - AdMonsters
For decades, the Robinson-Patman Act sat dormant, but in December 2024 the FTC filed a lawsuit against Southern Glazer’s Wine and Spirits.
bit.ly
April 10, 2025 at 1:07 PM
The FTC is coming for the way things have always worked.
Southern Glazer’s may be the first, but retail media could be next.
If ad dollars are the new gatekeepers, what does that mean for small retailers?
Susie Stulz breaks it down in AdMonsters Decoder.
🛒💸
#retailmedia #transparency #ftcwatch
Southern Glazer’s may be the first, but retail media could be next.
If ad dollars are the new gatekeepers, what does that mean for small retailers?
Susie Stulz breaks it down in AdMonsters Decoder.
🛒💸
#retailmedia #transparency #ftcwatch
🌟 The search for the best in ad ops is on! If you know someone who’s shaping the future of ad operations and revenue optimization, nominate them for the 2025 AdMonsters Dream Team. Let’s celebrate those making waves in the industry!
👉 Nominate by March 29th! bit.ly/4gGCxyN
👉 Nominate by March 29th! bit.ly/4gGCxyN
March 7, 2025 at 7:41 PM
🌟 The search for the best in ad ops is on! If you know someone who’s shaping the future of ad operations and revenue optimization, nominate them for the 2025 AdMonsters Dream Team. Let’s celebrate those making waves in the industry!
👉 Nominate by March 29th! bit.ly/4gGCxyN
👉 Nominate by March 29th! bit.ly/4gGCxyN
Comcast’s Universal Ads could change how premium video is bought and sold. Instead of fragmented platforms, it’s centralizing access—with tech like FreeWheel & Beeswax powering the shift.
In AdMonsters Decoder, Casey Saran, CEO of Spaceback, explains why this model could work. bit.ly/41DjzUI
In AdMonsters Decoder, Casey Saran, CEO of Spaceback, explains why this model could work. bit.ly/41DjzUI
Why Comcast’s Universal Ads Will Actually Work - AdMonsters
Comcast’s Universal Ads can reshape premium video buying by centralizing access to top media companies with advanced tech and automation.
bit.ly
February 28, 2025 at 7:29 PM
Comcast’s Universal Ads could change how premium video is bought and sold. Instead of fragmented platforms, it’s centralizing access—with tech like FreeWheel & Beeswax powering the shift.
In AdMonsters Decoder, Casey Saran, CEO of Spaceback, explains why this model could work. bit.ly/41DjzUI
In AdMonsters Decoder, Casey Saran, CEO of Spaceback, explains why this model could work. bit.ly/41DjzUI