William Buist
williambuist.bsky.social
William Buist
@williambuist.bsky.social
William Buist is a business mentor & speaker, guiding B2B service businesses to grow strategically and achieve lasting success. Author of Intentional Mastery, he helps clients move beyond expertise to build better business. He’s also a photographer.
Monday Musings: When disagreement replaces dialogue and humanity becomes performance.
open.substack.com/pub/williamb...
Monday Musings: When disagreement replaces dialogue and humanity becomes performance.
The slow unravelling of debate, and the art of finding our way back.
open.substack.com
November 17, 2025 at 7:28 PM
When the protest becomes the story, the cause becomes the footnote.

From the suffragettes to Extinction Rebellion to Palestine Action, history shows direct action often backfires.

My latest: substack.com/@williambuis...
William Buist (@williambuist)
Why Direct Action Fails to Change Minds Direct action sounds bold. It feels urgent. It gives the impression of “finally doing something”. Yet time and again, it has failed to change minds and often a...
substack.com
August 10, 2025 at 11:49 AM
What if the biggest threats to open dialogue are subtle? Discover how we might unintentionally silence each other and learn to foster intentional conversations. Dive into the insights!

williambuist.com/2025/04/quie...
Quiet Censorship: How We (Un)Intentionally Silence Each Other – William Buist
Explore the subtle ways we unintentionally silence each other in conversations and learn how to foster dialogue for better communication.
williambuist.com
April 25, 2025 at 6:07 AM
It’s a shame that bluesky has become just another social media cesspit.
March 22, 2025 at 11:11 PM
Behind every simple model lies a mountain of thinking.
January 12, 2025 at 12:59 PM
New Monday Musings: Flu, Focus, and Finding Your Edge

The NHS struggles with flu, intentional mastery takes centre stage, and I explore how starting before you’re “perfectly ready” is often the best move.

📖 Read more: williambuist.substack.com/p/monday-mus...
Home | Substack
Discover and discuss great writing with the world’s smartest readers on Substack.
williambuist.substack.com
January 6, 2025 at 12:25 PM
The problem isn’t Trump’s behaviour, vile though that often is, it is that by electing him the behaviour is vindicated, adulated even.

It’s become so embedded in society that getting back to decency is going to be the work of a generation.
January 2, 2025 at 8:55 AM
📅 "The end of the year invites reflection. Staying the course in 2024 taught me resilience is less about toughness and more about adaptability."

Ready to fine-tune your focus for 2025? Explore how staying grounded can propel you forward: www.williambuist.com/2024/12/mast...
Mastering the Art of Staying the Course – William Buist
Discover why sticking to your strengths and avoiding unnecessary pivots can lead to greater business resilience and success. Stay the course.
www.williambuist.com
December 30, 2024 at 11:10 AM
Leadership, resilience, and an uninvited storm.

This week’s Sunday Musings explores Assad’s fall, accountability in podcasting, and how Storm Darragh gave my chickens a crash course in housing instability.

Read more: williambuist.substack.com/p/sunday-mus...
Home | Substack
Discover and discuss great writing with the world’s smartest readers on Substack.
williambuist.substack.com
December 15, 2024 at 4:48 PM
Management teams thrive with focus and collaboration. This article reveals how mastery groups unlock potential and drive growth.

Read here: www.williambuist.com/2024/12/http...

What are your thoughts on the role of mastery in leadership?
Beyond Competition: How Mastery Embraces Collaboration Over Rivalry – William Buist
Learn why true mastery in business isn’t about competition but about collaboration, niching down, and mutual growth.
www.williambuist.com
December 12, 2024 at 6:54 AM
Do you think this is an outlier poll or an accurate one?
I think this is too good to be true. Yes, it chimes with a Yougov poll taken two weeks before the 2016 referendum but that was quite a strong outlier and this new poll is even stronger than that.
December 12, 2024 at 6:45 AM
In photography—and in business—what you leave out matters as much as what you put in. 📸✂️

This article explores how focusing on the essentials and cutting the clutter helps tell a clearer story.

Read here: www.williambuist.com/2024/12/what...

How do you decide what not to include?
What You Leave Out: The Art of Framing in Photography - and Business – William Buist
Discover how the art of framing—what you leave out—can bring clarity and focus to both photography and business, helping you master your craft.
www.williambuist.com
December 4, 2024 at 6:55 PM
Hanging bridge. Costa Rica in the rain.
December 3, 2024 at 1:02 PM
Opportunism! If you see an opportunity - Get stuck in.

A grey necked wood rail at our hotel in Arenal Costa Rica grabs a bit of chocolate brownie.
December 1, 2024 at 3:53 PM
Risk vs. reward—Kemi Badenoch has it backwards. This week's 'Sunday Musings' challenges the myths of risk, youth debate, and assisted dying. Read on: williambuist.substack.com/p/sunday-mus...
Home | Substack
Discover and discuss great writing with the world’s smartest readers on Substack.
williambuist.substack.com
December 1, 2024 at 1:27 PM
It is interesting that when the politicians have a difficult choice to make, and are not bound by the whips to a particular approach, the quality of their debate is orders of magnitude better.

#assisteddying
November 29, 2024 at 6:28 PM
So so true.
"The biggest issue is the toxic narrative around migrants over the last decade... We talk about numbers instead of people... What makes it hard for people to integrate is their neighbours being told that they are the enemy, that they are scamming them." 👏 Mariella Frostrup on #BBCQT ~AA
November 28, 2024 at 10:11 PM
Reposted by William Buist
Mastery is an emotional rollercoaster—joy, frustration, the calm persistence of those long plateaus. ⬆️😏💤

My latest article explores the emotional side of becoming a master at what you do.

www.williambuist.com/2024/11/the-...

What keeps you going when the journey gets tough? #Mastery
The Emotional Journey of Mastery: Navigating Highs, Lows, and Plateaus – William Buist
Explore the emotional highs, lows, and plateaus of the Journey of Mastery, and learn practical ways to navigate the ups and downs to achieve lasting success.
www.williambuist.com
November 27, 2024 at 12:40 PM
“Some jobs are productive and others less so” - says Kemi Badenoch.

What’s yours? Are you a good productive person or are you in her “less so” books?
November 26, 2024 at 7:02 AM
Sunday Musings: This Week: Young Voices, Big Ideas | Farming: The Taxing Truth | Assisted Dying: A Binary Dilemma | Scotland’s Gritty Sense of Humour

open.substack.com/pub/williamb...
November 24, 2024 at 9:26 AM
The COP talks were never going to be easy. I hope they don’t let the perfect be the enemy of the good.
November 23, 2024 at 3:50 PM
Sometimes our world just leaves you in awe.
November 22, 2024 at 10:45 PM
Over on Substack I share my reflections on the past week, sometimes political, mostly just the thoughts of a wandering bloke…

williambuist.substack.com/p/sunday-mus...
November 17, 2024 at 9:25 AM
Now that was worth looking into. #pembrokeshire
November 17, 2024 at 8:14 AM