for further analysis on the ndp, bloc québécois, and green party’s respective digital ad campaigns on facebook and instagram, see the @socialmedialab.ca’s recent blog post here 👇

my work further instructs us to consider how the far-right is engaging with TikTok to share their message in an easily digestible format with significant potentials for virality, reach, and influence.

self-mediation opportunities positing themselves as moral, justified, and revolutionary. this ~problematically~ masks the movement’s overt appeals to white nationalism, political violence, and anti-democratic values.

TikTok’s visual, personable, imitative, and playful culture played very well with the movement’s: distrust of mainstream media; highly fragmented, open-ended motivations; and carnivalesque atmosphere. overall, i find that TikTok’s communicative environment enabled the “freedom convoy” significant…