Wayne Barker
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wayneb77.bsky.social
Wayne Barker
@wayneb77.bsky.social
430 followers 240 following 44 posts
Freelance SEO, Search Experience Optimisation, Digital Marketing Consultant & Shit

In previous lives: Director at @boomweb // Marketing Director @TheDigitalMaze // Co-creator of @DrinkDigitalUK
// Described by @mrjamesob as 'very sweary'
Posts Replies Media Videos
Reposted by Wayne Barker
hoboweb.bsky.social
New: Hobo Technical SEO 2025 (free ebook)
www.hobo-web.co.uk
October 28, 2025 at 4:08 PM
Reposted by Wayne Barker
antonshulke.bsky.social
SEPT25'25 #seocharity conference

www.searchenginejournal.com/seo-for-paws...
SEO For Paws Live Stream Conference: Free Tickets Out Now
Join SEO for Paws on Sept. 25, 2025, for expert insights from top SEOs while raising funds for animal shelters in Ukraine.
www.searchenginejournal.com
September 19, 2025 at 5:55 PM
Reposted by Wayne Barker
nikkipilkington.bsky.social
Google Search Console impressions dropped overnight? This is why -
Google Search Console Impressions Dropped Overnight? This Is Why
The other day I wrote about ranking tools breaking after Google changed one tiny parameter. Well, that same change has also caused Google Search Console
nikki-pilkington.com
September 17, 2025 at 11:37 AM
Reposted by Wayne Barker
jono.id
Most brand blogs are a waste of time.

Not because content doesn’t work - but because you’re doing it wrong.

Keyword sausage machines, “Admin” bylines, cautious filler…

It’s industrialised mediocrity, and it serves no purpose.

www.jonoalderson.com/conjecture/s...
If you want your blog to sell, stop selling
Stop trying to make every page a conversion engine. Accept that ads and content are different things. Be useful, be generous, be memorable.
www.jonoalderson.com
September 3, 2025 at 8:33 AM
Reposted by Wayne Barker
markwilliamscook.com
Do you know an "AI Booster"? There are plenty of them on LinkedIn and @edzitron.com has once again written an absolute storm: www.wheresyoured.at/how-to-argue...
A paragraph of text is highlighted, which reads: "No, the AI booster is symbolically aligned with generative AI. They are fans in the same way that somebody is a fan of a sports team, their houses emblazoned with every possible piece of tat they can find, their Sundays living and dying by the success of the team, except even fans of the Dallas Cowboys have a tighter grasp on reality."
August 25, 2025 at 10:36 PM
Reposted by Wayne Barker
nikkipilkington.bsky.social
Yes, Reddit posts are ranking well in Google. But there’s one thing everyone’s getting wrong about the SEO benefit.

Reddit ranking well doesn’t mean Reddit will help YOUR website rank well.

More:
"Reddit Marketing" Won't Fix Your SEO
Ever since Reddit started dominating Google search results, every business owner with a laptop thinks they've discovered the latest SEO cheat code. "I'll just
f.mtr.cool
August 7, 2025 at 11:09 AM
Reposted by Wayne Barker
nikkipilkington.bsky.social
"Our customers expect professional language." Professional doesn't mean incomprehensible. A heart surgeon can explain what they do without using medical jargon.
July 16, 2025 at 4:02 PM
Reposted by Wayne Barker
dias.social
My heartfelt support for all in-house SEOs being bombarded with questions from their teams about some article they read written by a random GEO/AIO/LEO scam artist.
July 16, 2025 at 4:27 PM
Reposted by Wayne Barker
ajkohn.bsky.social
This is a great piece by @ichbingisele.bsky.social and if you haven't read it yet ... you should this weekend.

housefresh.com/beware-of-th...

#seo #google #search #AI
Beware of the Google AI salesman and its cronies
Exposing the overly salesy AI Overviews that will push you to buy bad products and exploring the system making it possible.
housefresh.com
July 11, 2025 at 8:10 PM
Reposted by Wayne Barker
ianlurie.bsky.social
People think digital marketers are full of poo because (ironically) we are so, so bad at teaching folks what we do.

It's embarrassing to watch.
July 2, 2025 at 5:47 PM
Reposted by Wayne Barker
nikkipilkington.bsky.social
When businesses treat SEO as a separate technical function instead of part of their overall strategy, they end up with brilliant rankings that drive loads of traffic to websites that convert nobody.
July 2, 2025 at 6:02 PM
Reposted by Wayne Barker
marketingsoph.bsky.social
Thank you @wayneb77.bsky.social for the incredible captions 😂

This is your reminder to grab your @heroconf.com and @brightonseo.com video pass, so that you can catch up on this months talks.

brightonseo.com/videos

Hurry - it's currently half price!
April 24, 2025 at 12:29 PM
Reposted by Wayne Barker
sitebulb.com
The Ultimate Guide to Redirects for SEO - via @wayneb77.bsky.social #seo
The Ultimate Guide to Redirects for SEO
Everything you need to know about redirects and why they're important for SEO.
sitebulb.com
February 3, 2025 at 3:15 PM
Reposted by Wayne Barker
sitebulb.com
Orphan Pages - How to Find and Fix them - via @wayneb77.bsky.social #seo
Orphan Pages - How to Find and Fix them
A comprehensive guide to orphan pages and SEO - What they are, why they're bad, what causes them, and how to find & fix them.
sitebulb.com
January 20, 2025 at 3:15 PM
Reposted by Wayne Barker
austinwalker.bsky.social
January 16, 2025 at 6:26 PM
Reposted by Wayne Barker
edzitron.com
Once the ai bubble pops big tech has no hyper growth ideas left. The markets will see they spent $200bn on nothing and that they have no other growth ideas. Software based stocks get chopped, horrible layoffs, dark era in valuations
January 17, 2025 at 2:57 AM
Reposted by Wayne Barker
priscillapage.bsky.social
was mostly keeping it together until I read Kyle MacLachlan's tribute to David Lynch
"Forty-two years ago, for reasons beyond my comprehension, David Lynch plucked me out of obscurity to star in his first and last big budget movie. He clearly saw something in me that even I didn’t recognize. I owe my entire career, and life really, to his vision. What I saw in him was an enigmatic and intuitive man with a creative ocean bursting forth inside of him. He was in touch with something the rest of us wish we could get to. Our friendship blossomed on Blue Velvet and then Twin Peaks and I always found him to be the most authentically alive person I’d ever met. David was in tune with the universe and his own imagination on a level that seemed to be the best version of human. He was not interested in answers because he understood that questions are the drive that make us who we are. They are our breath. While the world has lost a remarkable artist, I’ve lost a dear friend who imagined a future for me and allowed me to travel in worlds I could never have conceived on my own. I can see him now, standing up to greet me in his backyard, with a warm smile and big hug and that Great Plains honk of a voice. We’d talk coffee, the joy of the unexpected, the beauty of the world, and laugh. His love for me and mine for him came out of the cosmic fate of two people who saw the best things about themselves in each other. I will miss him more than the limits of my language can tell and my heart can bear. My world is that much fuller because I knew him and that much emptier now that he’s gone. David, I remain forever changed, and forever your Kale. Thank you for everything."
January 16, 2025 at 9:23 PM
Reposted by Wayne Barker
glenngabe.bsky.social
It's bacckk... -> I prev. shared about a site surging starting in spring 2023 that was pumping out tons of AI-generated content. They even say it's AI content on the site. Then the site got obliterated by the March 2024 core update. It just surged again with the Dec spam update. Oof.

#google #seo
January 9, 2025 at 6:02 PM
Reposted by Wayne Barker
katjakline.bsky.social
Find out how to keep those pesky AIs from taking your job in 2025

#SEO #ai
thedigitalmaze.bsky.social The Digital Maze @thedigitalmaze.bsky.social · Jan 9
AI is transforming SEO... for better or worse.

In our latest blog, @katjakline.bsky.social explores how AI is shifting the focus to user intent & content quality.

PLUS: 19 of our favourite AI tools!

Ready to adapt your strategy? Find out how: thedigitalmaze.com/blog/seo-and...

#SEO #AI
SEO and the Emerging AI Landscape: What You Need to Know To Survive in 2025
Find out how we’re learning to thrive in this new AI world. And take a look at our list of 19 essential tools for Marketers.
thedigitalmaze.com
January 9, 2025 at 11:08 AM
Reposted by Wayne Barker
nikkipilkington.bsky.social
Traffic up but conversions down? Your content's probably ranking for the wrong intent. Check those keywords again.
January 9, 2025 at 5:30 PM
Reposted by Wayne Barker
glenngabe.bsky.social
That's good news. I just installed the new version -> Google revives Tag Assistant

"Google merged 2 versions—Tag Assistant Legacy and Tag Assistant Companion—into a unified extension that simplifies troubleshooting and streamlines the tag management process."

searchengineland.com/google-reviv...
January 5, 2025 at 2:13 PM
Reposted by Wayne Barker
nikkipilkington.bsky.social
Dear copywriters, your SEO strategy shouldn't look like an ecommerce site's SEO strategy. Unless you're secretly selling shoes on the side?
January 4, 2025 at 8:17 AM
Reposted by Wayne Barker
aleyda.bsky.social
A new version of the Latest Google Rankings Shift Looker Studio Dashboard is here 👀👇 Perfect to spot rankings changes and shifts in top queries and pages after an update and for monthly SEO assessment 📊 Get it here: lookerstudio.google.com/u/0/reportin...
January 3, 2025 at 1:41 PM
Reposted by Wayne Barker
thomasorourke.bsky.social
Actually feels quite cathartic reading the comments on this one: www.reddit.com/r/mildlyinfu... @zyppy.com @lilyray.nyc
January 3, 2025 at 8:19 PM
Reposted by Wayne Barker
edzitron.com
Here's part 2 of the Better Offline year-end finale, where I tell you how we fight back against the growth-at-all-costs Rot Economy - better, user-focused coverage, naming those responsible, and remembering what we truly love about tech.
podcasts.apple.com/us/podcast/b...
Linktr.ee/betteroffline
The Invisible War Criminals
Podcast Episode · Better Offline · 01/03/2025 · 36m
podcasts.apple.com
January 3, 2025 at 5:18 AM