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watchdna.com
WatchDNA
@watchdna.com
WHERE TIME CONNECTS US ALL
Building a community of ⏱️ lovers.
Your trusted 📖 directory for All Things Watches.
Honoured to attend the Swiss Gala 2025 at the St. Regis.
As a new member of the Swiss-Canadian Chamber of Commerce, I’m excited to contribute, build meaningful relationships across our shared industries, and help elevate the Swiss watch sector across Canada and worldwide.

December 6, 2025 at 9:31 PM
Empowering Women Through Watches & Heritage with @Charriol
We had the pleasure of meeting @coraliecharriol (CEO & Creative Director) to explore the story behind their luxury timepieces, celebrating craftsmanship & women’s power in the watch industry.
👉 WatchDNA.com/Discover
December 5, 2025 at 1:01 AM
Take a peek into Citizen’s world! 🕰️

We sat down with Martin Mills, Vice President of Sales at Citizen Watch, to discover what drives this iconic Japanese brand, from Eco‑Drive tech to Super Titanium materials.

🔗 Watch the full video: YouTube.com/@WatchDNA
November 29, 2025 at 1:00 AM
The WatchDNA community is growing, and we want YOU to be part of it!
📸 Share your passion → #WatchDNACommunity
⌚ Wrist shot → #WatchDNADailyRoutine
📦 Unboxings videos → #WatchDNAUnboxing
🌍 Community Reads
👉 WatchDNA.com/CommunityReads
Where Time Connects Us All
November 25, 2025 at 5:35 PM
✨ Still thinking about the Toronto timepieces show 2025… we had the privilege of an exclusive conversation with Sean, aka @voiceovercop, the police officer turned digital creator whose passion for watches is as inspiring as his journey.
🔗 YouTube.com/@WatchDNA
November 20, 2025 at 12:19 AM
🌍💙 Proud to Share: WatchDNA is officially 2025 Certified with 1% for the Planet! Thank you to our community, partners, and everyone who continues to support our mission to “Educate, Entertain & Connect” watch lovers—while giving back with purpose.
👉 WatchDNA.com/OurVision
November 17, 2025 at 11:56 PM
From cars to watches and everything in between. 🏎️⌚
Great chat with Justin Mastine-Frost (Sharp Magazine) on passion, design, and storytelling in watch culture.
📖 Read: WatchDNA.com/justinmastinefrost
#WatchDNA #SHARPMagazine #WatchCulture #Horology #CarAndWatchCulture
November 14, 2025 at 11:42 PM
🚨 GOLAZO! NORQAIN x NHL 🏒

Big news: NORQAIN is the new official luxury sports watch of the NHL starting in 2026.

By co-founder & NHL legend Mark Streit. Get ready for exclusive timepieces featuring all 32 teams.

Dive into the history: WatchDNA.com/norqain

#NORQAIN #NHL #LuxuryWatch #SwissMade
November 13, 2025 at 1:31 PM
🌍 Last Day to Bid!
Support purpose-driven brands in the @1PercentFTP Virtual Auction ⏰

🕰️ Featured Watches:
@Beaucroft_W_Co DIYWatchClub (donated by @WatchDNA), Vaer & @CitizenWatchUS
💥 800+ sustainable items. Certified brands. Real impact.
👉 Bid now: WatchDNA.com/1percentftp-2025-Auction
November 10, 2025 at 3:13 PM
🕰️ “Why would you only offer one colour for women?”
In Las Vegas, WatchDNA sits down with Abingdon Mullin, founder of @AbingdonCo, to talk about redefining what women’s watches can be — built for pilots, divers & dreamers who do more.

🎥 Watch now: WatchDNA.com/Abingdon
November 5, 2025 at 2:00 AM
✨ What an adventure at the Toronto Timepiece Show 2025!
We love connecting with brands, aficionados & customers.
Special thanks to all aficionados, including Anna, Mark & Sean aka @Voiceovercop ⌚🔥
🔗 Explore more from the show: WatchDNA.com/Timepieceshow
November 4, 2025 at 4:06 PM
The stage is set for the Grand Prix d'Horlogerie de Genève (GPHG) 2025!

Discover the 90 nominated timepieces competing across 15 categories. The winners will be crowned at the gala ceremony on November 13, 2025.

See the Nominees & world tour stops:
WatchDNA.com/gphg
November 3, 2025 at 11:46 PM
✨ Breaking News in Horology ✨
The couture Show x Time to Watches join forces — debuting at Wynn Las Vegas, May 27–31, 2026.
We spoke with Gannon Brousseau & Christian Wipfli on why this partnership is a game-changer for the luxury watch industry.

🔗 WatchDNA.com/Press
November 3, 2025 at 12:05 PM
⚾ THE HEARTBEAT OF TORONTO 🇨🇦💙
When forever lasted 18 innings in L.A. and 11 more at home, the city’s heartbeat never stopped. Sometimes, forever lasts exactly 18 innings. 💫
⌚ Explore the @BlueJays Watch Collection:
👉 WatchDNA.com/BlueJays2025
November 2, 2025 at 1:09 PM
✨ Toronto Timepiece Show 2025: Discovering Incredible Watch Brands!
This year, we were thrilled to connect with @Breitling, @Maurice_Lacroix, @avi__8, #Straum and many more!
🔗 WatchDNA.com/Timepieceshow
October 31, 2025 at 2:07 PM
What makes a watch ad unforgettable?

It's the story,not just the glossy photo.
We're sharing a brilliant article by Spiro Mandylor counting down the Top 10 watch campaigns for Rolex,Omega & more.

Read it now: WatchDNA.com/Spiro

#Watches#Horology
October 30, 2025 at 11:01 AM
✨ Honoured & Grateful ✨
We’re proud to share that our parent company, Northern Watch Services Inc., has been named the 2025 Emerging Business of the Year by the Canadian Jewellers Association 🏆
This recognition fuels @watchdna’s mission: Time Connects Us All. ⌚✨
October 29, 2025 at 8:10 PM
Tessé Watches launches The Architect on Kickstarter today; a bold evolution of their 70s-inspired design DNA.

💸 Launch price: just under USD $1000
Now live on Kickstarter
👉 WatchDNA.com/Kickstarter-Tesse
October 28, 2025 at 3:05 PM
This morning we had the pleasure of chatting with Justin Frost Director of Digital Content at Sharp magazine.

It was inspiring to hear about his journey over the past decade — building his reputation
October 26, 2025 at 7:17 PM
✨ What an adventure at the Toronto Timepiece Show 2025! From legendary maisons to bold newcomers, every brand had something unique to share.

Join us on the journey 🎥
🔗 WatchDNA.com/Timepieceshow
#WatchDNA #TorontoTimepieceShow
October 25, 2025 at 1:02 PM
🌍✨ The Auction is LIVE! ✨🌍
Until Nov 10, join us in supporting @1PercentFTP 🌱 Bid on your next watch & be part of the solution. 💙 📅 Ends Nov 10 | 💰 From $120 | 🌍 Ships worldwide
👉 Bid now: WatchDNA.com/Donation
“Be the change you want to see in the world.” – Gandhi
October 21, 2025 at 11:05 AM
✨ NEW FEATURE ALERT ✨
We’re excited to introduce COMMUNITY READS — a space where watch lovers share their favorite articles, insights, and stories from around the world. 🌍⌚

Together, let’s build the world’s most passionate watch library. 🕰️💬
👉 WatchDNA.com/CommunityReads
October 20, 2025 at 11:01 PM
✨ Exceptional Anniversary Timepieces ✨

For its 270th, Vacheron Constantin’s unveiled icons reborn:
🔹 Steel Historiques 222
🔹 Patrimony & Traditionnelle LE
🔹 Platinum Openface
🔹 Les Cabinotiers Solaria (41 comps, 13 patents)

👉 WatchDNA.com/Vacheron-Constantin
October 18, 2025 at 3:02 PM
✨ Thank You for Being Part of Our Journey ✨
For us, it’s never just about the object—it’s about the stories, memories, and people behind every timepiece.
Join our newsletter & choose a cause we’ll support on your behalf.
👉 WatchDNA.com/Newsletter
October 17, 2025 at 11:07 PM
✨ THE QUEST FOR EXCELLENCE ✨
Through the eyes of @Victoriainparis, we relived Vacheron Constantin’s 270th Anniversary, from the Louvre reveal of La Quête du Temps to unforgettable nights in Geneva.
👉 Discover: WatchDNA.com/Vacheron-Constantin
October 17, 2025 at 2:06 PM