Vilde Schanke Sundet
@vildess.bsky.social
Associate professor in media and communication at Oslo Metropolitan University (OsloMet). I study media industries, platforms, creators, fans, and television. Project leader of GLOBAL NATIVES.
Our article challenges the narrative of influencer independence and offers a deeper understanding of how power operates in the digital creator economy.
May 22, 2025 at 12:42 PM
Our article challenges the narrative of influencer independence and offers a deeper understanding of how power operates in the digital creator economy.
While influencers often present themselves as self-governing and authentic, their freedom is continually negotiated within a web of cultural norms, algorithmic pressures, and economic structures.
May 22, 2025 at 12:42 PM
While influencers often present themselves as self-governing and authentic, their freedom is continually negotiated within a web of cultural norms, algorithmic pressures, and economic structures.
Based on interviews with 28 Norwegian influencers, managers, and media professionals, our article reveals that influencer autonomy is far more complex than it seems.
May 22, 2025 at 12:42 PM
Based on interviews with 28 Norwegian influencers, managers, and media professionals, our article reveals that influencer autonomy is far more complex than it seems.