Unchecked UK
banner
unchecked-uk.bsky.social
Unchecked UK
@unchecked-uk.bsky.social
We make the case for common-sense protections that improve people’s lives and enable UK businesses to thrive.
4/4 For progressives, the opening lies in recognising that although Reform voters are far from reliably left-wing, there is clear space to win support.

Especially if framed as upholding community interests > big corporate interests

Full report ⬇️

unchecked.uk/wp-content/u...
unchecked.uk
July 14, 2025 at 2:33 PM
3/4 But, whilst 'Red' voters support a strong state...

✅ Pro redistribution
✅ Pro benefits
✅ Pro taxation (especially corp)
✅ Pro worker protections

...'Blue' voters want a stripped back state

❌ Public sector workers
❌ Powerful unions
❌ Private sector regulation
❌ Taxation and redistribution
July 14, 2025 at 2:33 PM
2/4 Reform voters are often seen as small-state, libertarians, but they often support interventions to regulate big corps.

✅ 74% say big businesses take advantage of ordinary people
✅ 71% support nationalisation of key industries
✅ 68% support banning zero hours contracts
July 14, 2025 at 2:33 PM
3/3 For all the insights 🤔, head over to our Substack - Populism Unpacked.

👏 It's a new initiative looking at the rise of the Populist Right.

⏰ Next week we're releasing Part 2. What unites these groups, and where the cracks in Reform's coalition emerge..?

unchecked.substack.com/p/who-are-re...
Who are Reform UK's 'red' and 'blue' voters? (Part 1)
Reform UK is often painted as a party of older, small-state, Brexit voters — but our research suggests the reality is more complex
unchecked.substack.com
July 3, 2025 at 9:11 AM
2/3 Our analysis suggests Reform can be split into two tribes:

🔹 'Blue' voters - often from petty bourgeoisie, favour a smaller state, anti income redistribution and benefits, 💙 Thatcher

♦️ 'Red' voters - more working class, want Gov to redistribute income, ⬆️ private sector regulation
July 3, 2025 at 9:11 AM
April 7, 2025 at 11:07 AM