Uri Baruchin
@ubaruchin.bsky.social
Strategist. Teaches the D&AD’s creative strategy masterclass. Culture, marketing, technology, and random thoughts. Cyberculture nerd since 1993.
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Uri Baruchin
@ubaruchin.bsky.social
· Dec 5
Bots, fluff and the value of honesty
mailchi.mp
My most recent newsletter. Where you can read previous and subscribe.
Reposted by Uri Baruchin
My new Tangent “Daddy Politics" is about the psychodynamic and cognitive-linguistic reasons everyone hates freedom and wants to be vigorously spanked like a bad little girl. Up now on Patreon: www.patreon.com/contrapoints...
June 3, 2025 at 8:42 PM
My new Tangent “Daddy Politics" is about the psychodynamic and cognitive-linguistic reasons everyone hates freedom and wants to be vigorously spanked like a bad little girl. Up now on Patreon: www.patreon.com/contrapoints...
Reposted by Uri Baruchin
My new Tangent is about the first great female rock guitarist's magnum opus "Sexual Personae." Topics include decadence, Rousseau vs Sade, chthonian female nature, and post-woke theories of trans identity—or, how the sexed body constructs discourse. Up now on Patreon.
August 5, 2025 at 8:35 PM
My new Tangent is about the first great female rock guitarist's magnum opus "Sexual Personae." Topics include decadence, Rousseau vs Sade, chthonian female nature, and post-woke theories of trans identity—or, how the sexed body constructs discourse. Up now on Patreon.
Reposted by Uri Baruchin
Trump wants to extend his tax cuts for rich individuals, which would add $4.6T to the deficit.
But he wants to go even further, cutting the corporate tax rate to 15%.
It's yet another absolutely shameless giveaway.
But he wants to go even further, cutting the corporate tax rate to 15%.
It's yet another absolutely shameless giveaway.
February 17, 2025 at 11:00 PM
Trump wants to extend his tax cuts for rich individuals, which would add $4.6T to the deficit.
But he wants to go even further, cutting the corporate tax rate to 15%.
It's yet another absolutely shameless giveaway.
But he wants to go even further, cutting the corporate tax rate to 15%.
It's yet another absolutely shameless giveaway.
Reposted by Uri Baruchin
(un)Happy UnPrecedented Day!
Trump pushes Romanian government to ease up on accused MAGA-loving sex traffickers: report: President Donald Trump's administration has been urging the Romanian government to ease travel restrictions on Andrew and Tristan Tate, two brothers who have been indicted on sex trafficking and other…
Trump pushes Romanian government to ease up on accused MAGA-loving sex traffickers: report
President Donald Trump's administration has been urging the Romanian government to ease travel restrictions on Andrew and Tristan Tate, two brothers who have been indicted on sex trafficking and other charges in that country.
The Financial Times reports…
www.rawstory.com
February 17, 2025 at 3:24 PM
(un)Happy UnPrecedented Day!
Reposted by Uri Baruchin
Reposting my tweet here as such is modern life
January 21, 2025 at 7:51 PM
Reposting my tweet here as such is modern life
My next D&AD workshop is on 12/12.
Understand how to combine strategy and creativity in a 3-hour workshop. Learn why strategy should be your best friend in the creative journey.
Understand how to combine strategy and creativity in a 3-hour workshop. Learn why strategy should be your best friend in the creative journey.
Think, Plan, Act: How to be Strategic | D&AD Masterclasses | D&AD
www.dandad.org
December 5, 2024 at 8:35 PM
My next D&AD workshop is on 12/12.
Understand how to combine strategy and creativity in a 3-hour workshop. Learn why strategy should be your best friend in the creative journey.
Understand how to combine strategy and creativity in a 3-hour workshop. Learn why strategy should be your best friend in the creative journey.
Early days, I loved Marketing’s “whatever works” approach. Picking concepts from our own and other disciplines. Over time, I have become frustrated with the neverending onslaught of synonymous, mutated, and spliced frameworks, models, labels, jargon, and “stuff”. uriba.medium.com/taming-marke...
Taming Marketing Babylon
It’s often said that the very things that initially attract you to someone are the things that eventually begin to grate on your nerves…
uriba.medium.com
December 5, 2024 at 8:33 PM
Early days, I loved Marketing’s “whatever works” approach. Picking concepts from our own and other disciplines. Over time, I have become frustrated with the neverending onslaught of synonymous, mutated, and spliced frameworks, models, labels, jargon, and “stuff”. uriba.medium.com/taming-marke...
The history of the Apple brand is far more meandering and complex than many people care to admit. It’s so meandering that it’s quite challenging to tell it chronologically, so, let’s look at overlapping and shifting themes instead.
Dismantling Apple’s brand essentialism myth
Strategy and brand consultant and D&AD Strategy Masterclass trainer Uri Baruchin shatters the illusion that Apple has always been cool, charting its messy evolution into the brand we know today.
www.thedrum.com
December 5, 2024 at 8:30 PM
The history of the Apple brand is far more meandering and complex than many people care to admit. It’s so meandering that it’s quite challenging to tell it chronologically, so, let’s look at overlapping and shifting themes instead.
Famous people can use LLMs more effectively. Now so can you.
Turn AI chatbots into better writing partners: a step-by-step guide for the less famous
This simple process, taking as little as 15–30 minutes with the majority of the work done by the AI, creates a bespoke tool that enhances…
uriba.medium.com
December 5, 2024 at 8:28 PM
Famous people can use LLMs more effectively. Now so can you.
Come friendly bots and fall on Slough!
It isn’t fit for humans now,
There isn’t grass, just patent plough.
Swarm over, Code!
Come, algorithms, fine and keen,
Obliterate co-working scene,
The open plans, so bright, so clean,
Where stress is mode.
...
It isn’t fit for humans now,
There isn’t grass, just patent plough.
Swarm over, Code!
Come, algorithms, fine and keen,
Obliterate co-working scene,
The open plans, so bright, so clean,
Where stress is mode.
...
Uri Baruchin on LinkedIn: Silicone Slough*
after Sir John Betjeman
[* to be clear, in this Slough…
Silicone Slough*
after Sir John Betjeman
[* to be clear, in this Slough 2.0 case, as it is in the original, "Slough" is a stand-in (synecdoche?) for the…
www.linkedin.com
December 5, 2024 at 8:26 PM
Come friendly bots and fall on Slough!
It isn’t fit for humans now,
There isn’t grass, just patent plough.
Swarm over, Code!
Come, algorithms, fine and keen,
Obliterate co-working scene,
The open plans, so bright, so clean,
Where stress is mode.
...
It isn’t fit for humans now,
There isn’t grass, just patent plough.
Swarm over, Code!
Come, algorithms, fine and keen,
Obliterate co-working scene,
The open plans, so bright, so clean,
Where stress is mode.
...
Managers! Stop lying about layoffs!
Why lying about layoffs hurts everyone
The agency world is the canary in the coal mine when it comes to market pain. Budgets here are the first to be cut and the last to recover…
uriba.medium.com
December 5, 2024 at 8:25 PM
Managers! Stop lying about layoffs!
What should you do when you have bad strategy or non-strategy shoved in your face as the real thing? Counter-intuitively, I'd suggest approaching it with genuine curiosity.
Uri Baruchin on LinkedIn: #strategy #brandstrategy #marketing #advertising | 20 comments
How do you fight fluff when it is presented as strategy?
We've all been there. You're on the front lines of creative or strategy, and suddenly you're handed a… | 20 comments on LinkedIn
www.linkedin.com
December 5, 2024 at 8:24 PM
What should you do when you have bad strategy or non-strategy shoved in your face as the real thing? Counter-intuitively, I'd suggest approaching it with genuine curiosity.
My most recent newsletter. Where you can read previous and subscribe.
Bots, fluff and the value of honesty
mailchi.mp
December 5, 2024 at 8:23 PM
My most recent newsletter. Where you can read previous and subscribe.
Hello World. Again.
December 5, 2024 at 8:16 PM
Hello World. Again.