Rebranding as Uisce ÉIreann has proven effective in helping the organisation evolve and adapt to growth, growing from 9 offices to 91 locations.
Focusing on the organisation's purpose.
Ultimately, the brand strategy is working to ensure that water is respected and protected.
#PRIIConf25

Leverage teams and internal experts to tell the special and technical stories.
Ensure you are clear on the many audiences you need to communicate to (including internal).
Align communications across channels.
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Key learnings for crises:
- Resilience (minding yourself)
- Open engagement with media
- Public communication is also important for internal comms (along with robust internal comms)
- Reassurance (and hope)
- Don't get too distracted, you must still lead the organisation
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Preparation for media interviews was critical. Often a whole day engaging with HSE workers, stakeholders + others to ensure an informed story was being told.

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The immense scale of the cyber attack required fast response with communication.
Getting out immediately with public messaging around reassurance, work around, crisis management systems, supports from security services.
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The panel discussing X.
Challenges include increasing activity from bots, misinformation and negative engagement.
Still used by organisations that need to inform communities but general use scaled back.
Instagram becoming a popular channel for corporate accounts.
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Trudi McDonald, Head of Corporate Communications Fáilte Ireland on the value of community engagement and using local ambassadors to tell authentic and special stories. All supported by Fáilte Ireland teams working in communities.
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Gardaí combatting this with misinformation alerts to avoid risk to communities. Media responsive in repeating these alerts further reinforcing the message.
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Community trends are common for all: The trend of authenticity and telling the unusual or specialist stories of your organisation, people, culture drive impact.
The trend of misinformation is a challenge with serious consequences. #PRIIConf25

Manini Mnintshana of Dignity Partnership on empowering migrants and the need to showcase stories, encouraging collaboration with businesses and driving supports.
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Andrew McLindon, Dir Communications An Garda Síochána on the importance of getting the Garda message out over agitators in crisis scenarios alongside communicating on long-term messaging. Getting internal buy in for the combination of content themes is vital.
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"Trust is our most valuable currency... The way we communicate matters so much."
Concern teams working hard to continue to engage with dignity to comments and communicate the need for @concernworldwide.bsky.social's work
Dominic Crowley, CEO
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Conflict, fragility and climate crisis driving needs while donors are reducing contributions drastically. 'Collectively creating the perfect storm" .. "Cutting aid makes the world more unsafe" - Dominic Crowley, CEO @concernworldwide.bsky.social #PRIIConf25

Communication is ever more important in a time of competitive attention economy and a decline in global humanitarian funding.
Shining a light on the continuing need to share development stories and the incredible work continuing and growing. #PRIIConf25