Search intent → Both use AI to match intent, from discovery to action.

Header tags → H1s & H2s matter on both (think Pinterest boards + profiles just like site structure & SEO). 4/4

Crawlers → Googlebot + Pinterestbot index your content.

Metadata → Meta titles/descriptions = Pin titles/descriptions (Pinterest will even pullfrom metadata now).

Trends tools → Both platforms give insight into what’s rising. 3/4


Visual search → Pinterest has Pinterest Lens. Google has… Google Lens (ahem).

Rich results → Schema markup on Google = Rich Pins on Pinterest.

Related searches → Google has “People Also Ask / People Also Search.” Pinterest has related Pins, search bubbles, guided search. 2/4

It really is exhausting

Nice one

Using keywords in these places will help Pinterest understand your content & also help to connect you with your audience.

That means more views, engagement & traffic to your site! Woo!

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One of the main ways Pinterest understands what a pin is that it ‘looks’ at the text across your profile from your bio, boards, & pins. (Pinterest also look at where the pins link to, scanning the text & images for context about the content).

Absolutely! It can also be an amazing platform for a wide range of businesses. Gen Z love it too

Pinterest is seriously undervalued. I do think Pinterest could be better at promoting how valuable it can be for businesses though!

I got some of the St Pierre ones from Tesco. My son refused to try them & now they’re all he wants 😄

We got a load of stuff for my son (he has dairy & egg allergy) & the croissants have been a huge success

Same here, I have no concept of time anymore

Thank you, and you too!

Yep, asking about trading set off all the red flags!

Yes I’ve got messages from Cyrus too

Oh she’s beautiful!