Anu Adegbola
@themarketinganu.bsky.social
Paid Media Editor at Search Engine Land
PPCChat Roundup podcast host
PPC Live Founder
Join the best PPC networking event in UK. Next event June 26th - Leeds
https://ppc.live
https://podcast.ppc.live
https://ppclive.eventbrite.com
PPCChat Roundup podcast host
PPC Live Founder
Join the best PPC networking event in UK. Next event June 26th - Leeds
https://ppc.live
https://podcast.ppc.live
https://ppclive.eventbrite.com
Gil Gildner, co-founder of PPC agency Discosloth, has raised concerns about ongoing issues with a nonprofit Ad Grant campaign, citing persistent problems that Google Ads support has failed to resolve.
Read more ‘‰ https://bit.ly/4mDH87U
#GoogleAdsSupport #GivingIncorrectAdvice #AdGrantCampaigns
November 28, 2025 at 10:02 PM
Gil Gildner, co-founder of PPC agency Discosloth, has raised concerns about ongoing issues with a nonprofit Ad Grant campaign, citing persistent problems that Google Ads support has failed to resolve.
Read more ‘‰ https://bit.ly/4mDH87U
#GoogleAdsSupport #GivingIncorrectAdvice #AdGrantCampaigns
Avoid bidding for target impression share and instead use manual CPCs or maximize clicks or conversions when starting out.
Read more ‘‰ https://bit.ly/45vYU7I
#PaidSearchAds #IncreasingConversionEfficiency #NicheIndustries
November 26, 2025 at 11:20 PM
Avoid bidding for target impression share and instead use manual CPCs or maximize clicks or conversions when starting out.
Read more ‘‰ https://bit.ly/45vYU7I
#PaidSearchAds #IncreasingConversionEfficiency #NicheIndustries
Enables A/B testing: A focused, specific page allows for testing headlines, CTAs, visuals, and layout to boost performance.
Read more ‘‰ https://ppc.live/strategy/lets-talk-landing-pages-what-most-marketers-get-wrong/?utm_campaign=lets-talk-landing-pages-what-most-marketers-get-wrong&utm_medium=so
November 26, 2025 at 2:07 AM
Enables A/B testing: A focused, specific page allows for testing headlines, CTAs, visuals, and layout to boost performance.
Read more ‘‰ https://ppc.live/strategy/lets-talk-landing-pages-what-most-marketers-get-wrong/?utm_campaign=lets-talk-landing-pages-what-most-marketers-get-wrong&utm_medium=so
Once you know which search terms are bringing in good results, it’s a good idea to move those keywords into a campaign.
Read more 👉 https://bit.ly/448MHVo
#DynamicSearchAds #ImproveCampaignPerformance #RealSearchBehavior
Read more 👉 https://bit.ly/448MHVo
#DynamicSearchAds #ImproveCampaignPerformance #RealSearchBehavior
November 25, 2025 at 11:20 PM
Once you know which search terms are bringing in good results, it’s a good idea to move those keywords into a campaign.
Read more 👉 https://bit.ly/448MHVo
#DynamicSearchAds #ImproveCampaignPerformance #RealSearchBehavior
Read more 👉 https://bit.ly/448MHVo
#DynamicSearchAds #ImproveCampaignPerformance #RealSearchBehavior
As powerful as a platform like Google Ads or Facebook Ads might be, putting all your eggs in one basket is never a good long-term strategy.
Read more ‘‰ https://bit.ly/44vHbgb
#ResilientMarketingStrategy #PaidMedia #LongTermGrowth
November 25, 2025 at 3:14 AM
As powerful as a platform like Google Ads or Facebook Ads might be, putting all your eggs in one basket is never a good long-term strategy.
Read more ‘‰ https://bit.ly/44vHbgb
#ResilientMarketingStrategy #PaidMedia #LongTermGrowth
“Wait — what even is this?”
Read more 👉 https://bit.ly/3GBx5jX
#EmbracingCuriosity #TransformsConfusion #FiveWordPromptTaught
Read more 👉 https://bit.ly/3GBx5jX
#EmbracingCuriosity #TransformsConfusion #FiveWordPromptTaught
November 25, 2025 at 2:20 AM
“Wait — what even is this?”
Read more 👉 https://bit.ly/3GBx5jX
#EmbracingCuriosity #TransformsConfusion #FiveWordPromptTaught
Read more 👉 https://bit.ly/3GBx5jX
#EmbracingCuriosity #TransformsConfusion #FiveWordPromptTaught
EO is a CSS partner focused on helping advertisers improve their Google Shopping performance through tools like product segmentation (e.g., “Heroes and Zombies”) and feed optimization.
Read more 👉 https://bit.ly/3GxGid0
#PpcLive16 #SpeakersUrgedMarketers #AdManagers
Read more 👉 https://bit.ly/3GxGid0
#PpcLive16 #SpeakersUrgedMarketers #AdManagers
November 24, 2025 at 12:59 AM
EO is a CSS partner focused on helping advertisers improve their Google Shopping performance through tools like product segmentation (e.g., “Heroes and Zombies”) and feed optimization.
Read more 👉 https://bit.ly/3GxGid0
#PpcLive16 #SpeakersUrgedMarketers #AdManagers
Read more 👉 https://bit.ly/3GxGid0
#PpcLive16 #SpeakersUrgedMarketers #AdManagers
Several timelines for key dates like Fake Friday, Black Friday, and Cyber Monday are discussed, with strategic insights about ad scheduling, audience targeting, and performance evaluation.
Read more ‘‰ https://bit.ly/4oKAnD0
#DrivingRealGrowth #ActionableInsights #GoogleAds
November 19, 2025 at 7:48 AM
Several timelines for key dates like Fake Friday, Black Friday, and Cyber Monday are discussed, with strategic insights about ad scheduling, audience targeting, and performance evaluation.
Read more ‘‰ https://bit.ly/4oKAnD0
#DrivingRealGrowth #ActionableInsights #GoogleAds
Let’s be clear, AI Max isn’t a new campaign type; it’s a suite of three AI-powered features you can toggle on within existing Search campaigns
Read more 👉 https://ppc.live/ai-max/googles-ai-max-for-search-everything-you-should-know/?utm_campaign=googles-ai-max-for-search-everything-you-should-kno
Read more 👉 https://ppc.live/ai-max/googles-ai-max-for-search-everything-you-should-know/?utm_campaign=googles-ai-max-for-search-everything-you-should-kno
November 18, 2025 at 2:05 AM
Let’s be clear, AI Max isn’t a new campaign type; it’s a suite of three AI-powered features you can toggle on within existing Search campaigns
Read more 👉 https://ppc.live/ai-max/googles-ai-max-for-search-everything-you-should-know/?utm_campaign=googles-ai-max-for-search-everything-you-should-kno
Read more 👉 https://ppc.live/ai-max/googles-ai-max-for-search-everything-you-should-know/?utm_campaign=googles-ai-max-for-search-everything-you-should-kno
Check Your Search Terms Report: In your Google Ads account, this report shows exactly what people typed before clicking your ad.
Read more ‘‰ https://bit.ly/3FL5mwV
#NegativeKeywords #SavesBudget #BoostsEfficiency
November 11, 2025 at 12:49 PM
Check Your Search Terms Report: In your Google Ads account, this report shows exactly what people typed before clicking your ad.
Read more ‘‰ https://bit.ly/3FL5mwV
#NegativeKeywords #SavesBudget #BoostsEfficiency
When to Use LinkedIn Lead Gen Forms or Landing Page Forms in the B2B Funnel
Read more ‘‰ https://bit.ly/4m0Dh4O
#LinkedinAds #LeadGenForms #B2BBusinesses
November 6, 2025 at 3:26 AM
When to Use LinkedIn Lead Gen Forms or Landing Page Forms in the B2B Funnel
Read more ‘‰ https://bit.ly/4m0Dh4O
#LinkedinAds #LeadGenForms #B2BBusinesses
I believe that Paid Search advertising was designed for niche industries.
Read more ‘‰ https://bit.ly/45vYU7I
#PaidSearchAds #IncreasingConversionEfficiency #NicheIndustries
November 3, 2025 at 11:20 PM
I believe that Paid Search advertising was designed for niche industries.
Read more ‘‰ https://bit.ly/45vYU7I
#PaidSearchAds #IncreasingConversionEfficiency #NicheIndustries
Test and learn as you implement automated strategies, but don’t blindly follow what Google suggests.
Read more 👉 https://lttr.ai/Akjbc
#UnderstandingBusinessData #MaintainingFoundationalPractices #StrategicPlanning
Read more 👉 https://lttr.ai/Akjbc
#UnderstandingBusinessData #MaintainingFoundationalPractices #StrategicPlanning
November 3, 2025 at 5:02 PM
Test and learn as you implement automated strategies, but don’t blindly follow what Google suggests.
Read more 👉 https://lttr.ai/Akjbc
#UnderstandingBusinessData #MaintainingFoundationalPractices #StrategicPlanning
Read more 👉 https://lttr.ai/Akjbc
#UnderstandingBusinessData #MaintainingFoundationalPractices #StrategicPlanning
Sitelink extensions, for example, can help a single paid search ad appeal to users in different stages of the marketing funnel, providing links for those in the research stage or for current customers, i.e.
Read more ‘‰ https://bit.ly/45vYU7I
#PaidSearchAds #IncreasingConversionEfficiency
October 31, 2025 at 5:19 PM
Sitelink extensions, for example, can help a single paid search ad appeal to users in different stages of the marketing funnel, providing links for those in the research stage or for current customers, i.e.
Read more ‘‰ https://bit.ly/45vYU7I
#PaidSearchAds #IncreasingConversionEfficiency
Adding negative keywords is also a smart move so your ads don’t show up for unrelated searches.
Read more 👉 https://bit.ly/448MHVo
#DynamicSearchAds #ImproveCampaignPerformance #RealSearchBehavior
Read more 👉 https://bit.ly/448MHVo
#DynamicSearchAds #ImproveCampaignPerformance #RealSearchBehavior
October 30, 2025 at 5:19 PM
Adding negative keywords is also a smart move so your ads don’t show up for unrelated searches.
Read more 👉 https://bit.ly/448MHVo
#DynamicSearchAds #ImproveCampaignPerformance #RealSearchBehavior
Read more 👉 https://bit.ly/448MHVo
#DynamicSearchAds #ImproveCampaignPerformance #RealSearchBehavior
Impression share tells you how much visibility your ads are getting compared to how much they could be getting.
Read more ‘‰ https://bit.ly/4l3vUZO
#ImpressionShare #AdPerformance #NonBudgetRelatedStrategies
October 29, 2025 at 11:20 PM
Impression share tells you how much visibility your ads are getting compared to how much they could be getting.
Read more ‘‰ https://bit.ly/4l3vUZO
#ImpressionShare #AdPerformance #NonBudgetRelatedStrategies
Why Paid Search Ads Can Work So Well For Niche Industries: https://bit.ly/45vYU7I
#PaidSearchAds #IncreasingConversionEfficiency #NicheIndustries
#PaidSearchAds #IncreasingConversionEfficiency #NicheIndustries
October 28, 2025 at 10:13 PM
Why Paid Search Ads Can Work So Well For Niche Industries: https://bit.ly/45vYU7I
#PaidSearchAds #IncreasingConversionEfficiency #NicheIndustries
#PaidSearchAds #IncreasingConversionEfficiency #NicheIndustries
You’ll see different versions of this metric — Search Impression Share, Top Impression Share, and Absolute Top Impression Share — each showing where your ads are appearing and how often.
Read more 👉 https://bit.ly/4l3vUZO
#ImpressionShare #AdPerformance #NonBudgetRelatedStrategies
Read more 👉 https://bit.ly/4l3vUZO
#ImpressionShare #AdPerformance #NonBudgetRelatedStrategies
October 27, 2025 at 7:47 PM
You’ll see different versions of this metric — Search Impression Share, Top Impression Share, and Absolute Top Impression Share — each showing where your ads are appearing and how often.
Read more 👉 https://bit.ly/4l3vUZO
#ImpressionShare #AdPerformance #NonBudgetRelatedStrategies
Read more 👉 https://bit.ly/4l3vUZO
#ImpressionShare #AdPerformance #NonBudgetRelatedStrategies
✅ Driving meaningful engagement: People naturally interact more with authentic, human-focused posts.
Read more 👉 https://lttr.ai/AkIDX
#BoostBrandCredibility #PracticalTips #MarketingLivesInteresting
Read more 👉 https://lttr.ai/AkIDX
#BoostBrandCredibility #PracticalTips #MarketingLivesInteresting
October 22, 2025 at 6:23 PM
✅ Driving meaningful engagement: People naturally interact more with authentic, human-focused posts.
Read more 👉 https://lttr.ai/AkIDX
#BoostBrandCredibility #PracticalTips #MarketingLivesInteresting
Read more 👉 https://lttr.ai/AkIDX
#BoostBrandCredibility #PracticalTips #MarketingLivesInteresting
That’s why here’s a Google Ads script to help you analyse the performance of your ad text in RSAs and export the data to Google Sheets.
Read more 👉 https://lttr.ai/AkFVi
#AdTextsPerform #ConductCopyTests #GoogleAdsScript
Read more 👉 https://lttr.ai/AkFVi
#AdTextsPerform #ConductCopyTests #GoogleAdsScript
October 21, 2025 at 5:05 PM
That’s why here’s a Google Ads script to help you analyse the performance of your ad text in RSAs and export the data to Google Sheets.
Read more 👉 https://lttr.ai/AkFVi
#AdTextsPerform #ConductCopyTests #GoogleAdsScript
Read more 👉 https://lttr.ai/AkFVi
#AdTextsPerform #ConductCopyTests #GoogleAdsScript
If you want more control, consider testing the same headlines and descriptions in Google Search Ads first, where reporting is more granular and testing is easier to control.
Read more ‘‰ https://lttr.ai/AkC2d
#PPCChat #AdCopyPerformance #PerformanceMax
October 20, 2025 at 5:03 PM
If you want more control, consider testing the same headlines and descriptions in Google Search Ads first, where reporting is more granular and testing is easier to control.
Read more ‘‰ https://lttr.ai/AkC2d
#PPCChat #AdCopyPerformance #PerformanceMax
Russell McAthy delivered a masterclass in cutting through marketing data confusion.
Read more ‘‰ https://lttr.ai/Aj2kh
#PpcLive15 #AdCopyTesting #PerformanceMarketing
October 15, 2025 at 5:03 PM
Russell McAthy delivered a masterclass in cutting through marketing data confusion.
Read more ‘‰ https://lttr.ai/Aj2kh
#PpcLive15 #AdCopyTesting #PerformanceMarketing
Product Reviews: For Shopping ads, your star ratings and review volume directly determine which products appear in AI Overview carousels; 4.2 stars isn't enough anymore; you need 4.6+.
Read more ‘‰ https://bit.ly/43sZpOv
#GoogleSAiOverviews #SharingPredictions #StayAhead
October 8, 2025 at 12:51 AM
Product Reviews: For Shopping ads, your star ratings and review volume directly determine which products appear in AI Overview carousels; 4.2 stars isn't enough anymore; you need 4.6+.
Read more ‘‰ https://bit.ly/43sZpOv
#GoogleSAiOverviews #SharingPredictions #StayAhead
Fraser Andrews – I find broad match works well with strong negative keyword lists, top-level automated bid strategies – e.g.
Read more 👉 https://ppc.live/tactics/is-broad-match-the-future/?utm_campaign=is-broad-match-the-future&utm_medium=social_link&utm_source=missinglettr
#PpcExpertsAnswer #Br
Read more 👉 https://ppc.live/tactics/is-broad-match-the-future/?utm_campaign=is-broad-match-the-future&utm_medium=social_link&utm_source=missinglettr
#PpcExpertsAnswer #Br
October 7, 2025 at 4:40 AM
Fraser Andrews – I find broad match works well with strong negative keyword lists, top-level automated bid strategies – e.g.
Read more 👉 https://ppc.live/tactics/is-broad-match-the-future/?utm_campaign=is-broad-match-the-future&utm_medium=social_link&utm_source=missinglettr
#PpcExpertsAnswer #Br
Read more 👉 https://ppc.live/tactics/is-broad-match-the-future/?utm_campaign=is-broad-match-the-future&utm_medium=social_link&utm_source=missinglettr
#PpcExpertsAnswer #Br
For brands with extensive product catalogs, adopting an AI-driven approach like SMEC can be a crucial step in scaling PPC campaigns effectively and efficiently.
Read more ‘‰ https://lttr.ai/AjiSa
#ppcchat #marketingtwitter #PpcStrategy
October 6, 2025 at 5:05 PM
For brands with extensive product catalogs, adopting an AI-driven approach like SMEC can be a crucial step in scaling PPC campaigns effectively and efficiently.
Read more ‘‰ https://lttr.ai/AjiSa
#ppcchat #marketingtwitter #PpcStrategy