Anu Adegbola
@themarketinganu.bsky.social
Paid Media Editor at Search Engine Land
PPCChat Roundup podcast host
PPC Live Founder
Join the best PPC networking event in UK. Next event June 26th - Leeds
https://ppc.live
https://podcast.ppc.live
https://ppclive.eventbrite.com
PPCChat Roundup podcast host
PPC Live Founder
Join the best PPC networking event in UK. Next event June 26th - Leeds
https://ppc.live
https://podcast.ppc.live
https://ppclive.eventbrite.com
I attended PPC Live where we listened to some great speakers discussing topics such as ‘Driving Real Business Groth With Google Ads’, despite Google making it hard for us advertisers!
Read more 👉 https://bit.ly/3J3PIOC
#PPCChat #PPC #StanardShoppingCampaigns
Read more 👉 https://bit.ly/3J3PIOC
#PPCChat #PPC #StanardShoppingCampaigns
December 5, 2025 at 11:42 PM
I attended PPC Live where we listened to some great speakers discussing topics such as ‘Driving Real Business Groth With Google Ads’, despite Google making it hard for us advertisers!
Read more 👉 https://bit.ly/3J3PIOC
#PPCChat #PPC #StanardShoppingCampaigns
Read more 👉 https://bit.ly/3J3PIOC
#PPCChat #PPC #StanardShoppingCampaigns
The PPC Live community came out again for a 17th time to celebrate hitting a great milestone of 3 years.
Read more ‘‰ https://bit.ly/3J3PIOC
#PPCChat #PPC #StanardShoppingCampaigns
December 5, 2025 at 10:02 PM
The PPC Live community came out again for a 17th time to celebrate hitting a great milestone of 3 years.
Read more ‘‰ https://bit.ly/3J3PIOC
#PPCChat #PPC #StanardShoppingCampaigns
AI Overlords – This is Why We Want Control: https://bit.ly/4mSVK3v
#AddressBusinessChallenges #FullyRealize #CurrentAiBoom
#AddressBusinessChallenges #FullyRealize #CurrentAiBoom
December 5, 2025 at 12:01 AM
AI Overlords – This is Why We Want Control: https://bit.ly/4mSVK3v
#AddressBusinessChallenges #FullyRealize #CurrentAiBoom
#AddressBusinessChallenges #FullyRealize #CurrentAiBoom
Negative Keywords: The Unsung Hero of PPC Campaign Performance
¸ https://bit.ly/45CF7mv
#StrategicNegativeKeyword #ImprovesConversionRates #CampaignPerformance
December 4, 2025 at 10:02 PM
Negative Keywords: The Unsung Hero of PPC Campaign Performance
¸ https://bit.ly/45CF7mv
#StrategicNegativeKeyword #ImprovesConversionRates #CampaignPerformance
Negative keywords are search terms that you specifically exclude from triggering your ads.
Read more ‘‰ https://bit.ly/45CF7mv
#StrategicNegativeKeyword #ImprovesConversionRates #CampaignPerformance
December 3, 2025 at 11:42 PM
Negative keywords are search terms that you specifically exclude from triggering your ads.
Read more ‘‰ https://bit.ly/45CF7mv
#StrategicNegativeKeyword #ImprovesConversionRates #CampaignPerformance
Goodbye VAC, Hello Demand Gen: What YouTube Ads Just Got Right (and What Still Feels Weird)
¸ https://bit.ly/4mD7CXv
#AutomaticShortsPlacement #YoutubeShorts #DemandGen
December 3, 2025 at 10:02 PM
Goodbye VAC, Hello Demand Gen: What YouTube Ads Just Got Right (and What Still Feels Weird)
¸ https://bit.ly/4mD7CXv
#AutomaticShortsPlacement #YoutubeShorts #DemandGen
All ads disapproved and the reason is in front of you] any idea what could be the possible reasons?”
Read more 👉 https://bit.ly/4mQXYQF
#PPCChat #PPC #CommunityMemberSuggested
Read more 👉 https://bit.ly/4mQXYQF
#PPCChat #PPC #CommunityMemberSuggested
December 2, 2025 at 11:42 PM
All ads disapproved and the reason is in front of you] any idea what could be the possible reasons?”
Read more 👉 https://bit.ly/4mQXYQF
#PPCChat #PPC #CommunityMemberSuggested
Read more 👉 https://bit.ly/4mQXYQF
#PPCChat #PPC #CommunityMemberSuggested
Why Ad Extensions Can Transform Your Google Ads Performance
¸ https://bit.ly/4gQgbfr
#BoostVisibility #ClickThroughRates #PPCChat
December 2, 2025 at 10:03 PM
Why Ad Extensions Can Transform Your Google Ads Performance
¸ https://bit.ly/4gQgbfr
#BoostVisibility #ClickThroughRates #PPCChat
Getting inside the overview — the most integrated and potentially most valuable placement — requires embracing broad match keywords, Performance Max, or other AI-driven campaign types.
Read more 👉 https://bit.ly/3H8wF5i
#TransformingPpc #KeywordBidding #ConversationalAdvertising
Read more 👉 https://bit.ly/3H8wF5i
#TransformingPpc #KeywordBidding #ConversationalAdvertising
December 2, 2025 at 12:37 AM
Getting inside the overview — the most integrated and potentially most valuable placement — requires embracing broad match keywords, Performance Max, or other AI-driven campaign types.
Read more 👉 https://bit.ly/3H8wF5i
#TransformingPpc #KeywordBidding #ConversationalAdvertising
Read more 👉 https://bit.ly/3H8wF5i
#TransformingPpc #KeywordBidding #ConversationalAdvertising
December 1, 2025 at 11:02 PM
AI in PPC: The New Advertising Frontier Every Marketer Must Master: https://bit.ly/3H8wF5i
#TransformingPpc #KeywordBidding #ConversationalAdvertising
#TransformingPpc #KeywordBidding #ConversationalAdvertising
November 28, 2025 at 11:42 PM
AI in PPC: The New Advertising Frontier Every Marketer Must Master: https://bit.ly/3H8wF5i
#TransformingPpc #KeywordBidding #ConversationalAdvertising
#TransformingPpc #KeywordBidding #ConversationalAdvertising
Gil Gildner, co-founder of PPC agency Discosloth, has raised concerns about ongoing issues with a nonprofit Ad Grant campaign, citing persistent problems that Google Ads support has failed to resolve.
Read more ‘‰ https://bit.ly/4mDH87U
#GoogleAdsSupport #GivingIncorrectAdvice #AdGrantCampaigns
November 28, 2025 at 10:02 PM
Gil Gildner, co-founder of PPC agency Discosloth, has raised concerns about ongoing issues with a nonprofit Ad Grant campaign, citing persistent problems that Google Ads support has failed to resolve.
Read more ‘‰ https://bit.ly/4mDH87U
#GoogleAdsSupport #GivingIncorrectAdvice #AdGrantCampaigns
PPC Live 3rd Year Birthday Celebration Was A Hit!: https://bit.ly/3J3PIOC
#PPCChat #PPC #StanardShoppingCampaigns
#PPCChat #PPC #StanardShoppingCampaigns
November 28, 2025 at 12:09 AM
PPC Live 3rd Year Birthday Celebration Was A Hit!: https://bit.ly/3J3PIOC
#PPCChat #PPC #StanardShoppingCampaigns
#PPCChat #PPC #StanardShoppingCampaigns
If you add too many broad negative keywords, you may limit Google’s ability to match your ads to valid (albeit lower-volume) queries
Read more 👉 https://bit.ly/45CF7mv
#StrategicNegativeKeyword #ImprovesConversionRates #CampaignPerformance
Read more 👉 https://bit.ly/45CF7mv
#StrategicNegativeKeyword #ImprovesConversionRates #CampaignPerformance
November 27, 2025 at 11:01 PM
If you add too many broad negative keywords, you may limit Google’s ability to match your ads to valid (albeit lower-volume) queries
Read more 👉 https://bit.ly/45CF7mv
#StrategicNegativeKeyword #ImprovesConversionRates #CampaignPerformance
Read more 👉 https://bit.ly/45CF7mv
#StrategicNegativeKeyword #ImprovesConversionRates #CampaignPerformance
Avoid bidding for target impression share and instead use manual CPCs or maximize clicks or conversions when starting out.
Read more ‘‰ https://bit.ly/45vYU7I
#PaidSearchAds #IncreasingConversionEfficiency #NicheIndustries
November 26, 2025 at 11:20 PM
Avoid bidding for target impression share and instead use manual CPCs or maximize clicks or conversions when starting out.
Read more ‘‰ https://bit.ly/45vYU7I
#PaidSearchAds #IncreasingConversionEfficiency #NicheIndustries
Enables A/B testing: A focused, specific page allows for testing headlines, CTAs, visuals, and layout to boost performance.
Read more ‘‰ https://ppc.live/strategy/lets-talk-landing-pages-what-most-marketers-get-wrong/?utm_campaign=lets-talk-landing-pages-what-most-marketers-get-wrong&utm_medium=so
November 26, 2025 at 2:07 AM
Enables A/B testing: A focused, specific page allows for testing headlines, CTAs, visuals, and layout to boost performance.
Read more ‘‰ https://ppc.live/strategy/lets-talk-landing-pages-what-most-marketers-get-wrong/?utm_campaign=lets-talk-landing-pages-what-most-marketers-get-wrong&utm_medium=so
Once you know which search terms are bringing in good results, it’s a good idea to move those keywords into a campaign.
Read more 👉 https://bit.ly/448MHVo
#DynamicSearchAds #ImproveCampaignPerformance #RealSearchBehavior
Read more 👉 https://bit.ly/448MHVo
#DynamicSearchAds #ImproveCampaignPerformance #RealSearchBehavior
November 25, 2025 at 11:20 PM
Once you know which search terms are bringing in good results, it’s a good idea to move those keywords into a campaign.
Read more 👉 https://bit.ly/448MHVo
#DynamicSearchAds #ImproveCampaignPerformance #RealSearchBehavior
Read more 👉 https://bit.ly/448MHVo
#DynamicSearchAds #ImproveCampaignPerformance #RealSearchBehavior
As powerful as a platform like Google Ads or Facebook Ads might be, putting all your eggs in one basket is never a good long-term strategy.
Read more ‘‰ https://bit.ly/44vHbgb
#ResilientMarketingStrategy #PaidMedia #LongTermGrowth
November 25, 2025 at 3:14 AM
As powerful as a platform like Google Ads or Facebook Ads might be, putting all your eggs in one basket is never a good long-term strategy.
Read more ‘‰ https://bit.ly/44vHbgb
#ResilientMarketingStrategy #PaidMedia #LongTermGrowth
“Wait — what even is this?”
Read more 👉 https://bit.ly/3GBx5jX
#EmbracingCuriosity #TransformsConfusion #FiveWordPromptTaught
Read more 👉 https://bit.ly/3GBx5jX
#EmbracingCuriosity #TransformsConfusion #FiveWordPromptTaught
November 25, 2025 at 2:20 AM
“Wait — what even is this?”
Read more 👉 https://bit.ly/3GBx5jX
#EmbracingCuriosity #TransformsConfusion #FiveWordPromptTaught
Read more 👉 https://bit.ly/3GBx5jX
#EmbracingCuriosity #TransformsConfusion #FiveWordPromptTaught
Measure backend results: Look at profit, NCAC, LTV, and customer counts.
Read more ‘‰ https://bit.ly/4lNqrXT
#BiggerPicture—LongTermGrowth #CustomerAcquisitionCost #CustomerLifetime
bit.ly
November 24, 2025 at 2:05 AM
Measure backend results: Look at profit, NCAC, LTV, and customer counts.
Read more ‘‰ https://bit.ly/4lNqrXT
#BiggerPicture—LongTermGrowth #CustomerAcquisitionCost #CustomerLifetime
EO is a CSS partner focused on helping advertisers improve their Google Shopping performance through tools like product segmentation (e.g., “Heroes and Zombies”) and feed optimization.
Read more 👉 https://bit.ly/3GxGid0
#PpcLive16 #SpeakersUrgedMarketers #AdManagers
Read more 👉 https://bit.ly/3GxGid0
#PpcLive16 #SpeakersUrgedMarketers #AdManagers
November 24, 2025 at 12:59 AM
EO is a CSS partner focused on helping advertisers improve their Google Shopping performance through tools like product segmentation (e.g., “Heroes and Zombies”) and feed optimization.
Read more 👉 https://bit.ly/3GxGid0
#PpcLive16 #SpeakersUrgedMarketers #AdManagers
Read more 👉 https://bit.ly/3GxGid0
#PpcLive16 #SpeakersUrgedMarketers #AdManagers
Several timelines for key dates like Fake Friday, Black Friday, and Cyber Monday are discussed, with strategic insights about ad scheduling, audience targeting, and performance evaluation.
Read more ‘‰ https://bit.ly/4oKAnD0
#DrivingRealGrowth #ActionableInsights #GoogleAds
November 19, 2025 at 7:48 AM
Several timelines for key dates like Fake Friday, Black Friday, and Cyber Monday are discussed, with strategic insights about ad scheduling, audience targeting, and performance evaluation.
Read more ‘‰ https://bit.ly/4oKAnD0
#DrivingRealGrowth #ActionableInsights #GoogleAds
Let’s be clear, AI Max isn’t a new campaign type; it’s a suite of three AI-powered features you can toggle on within existing Search campaigns
Read more 👉 https://ppc.live/ai-max/googles-ai-max-for-search-everything-you-should-know/?utm_campaign=googles-ai-max-for-search-everything-you-should-kno
Read more 👉 https://ppc.live/ai-max/googles-ai-max-for-search-everything-you-should-know/?utm_campaign=googles-ai-max-for-search-everything-you-should-kno
November 18, 2025 at 2:05 AM
Let’s be clear, AI Max isn’t a new campaign type; it’s a suite of three AI-powered features you can toggle on within existing Search campaigns
Read more 👉 https://ppc.live/ai-max/googles-ai-max-for-search-everything-you-should-know/?utm_campaign=googles-ai-max-for-search-everything-you-should-kno
Read more 👉 https://ppc.live/ai-max/googles-ai-max-for-search-everything-you-should-know/?utm_campaign=googles-ai-max-for-search-everything-you-should-kno
Check Your Search Terms Report: In your Google Ads account, this report shows exactly what people typed before clicking your ad.
Read more ‘‰ https://bit.ly/3FL5mwV
#NegativeKeywords #SavesBudget #BoostsEfficiency
November 11, 2025 at 12:49 PM
Check Your Search Terms Report: In your Google Ads account, this report shows exactly what people typed before clicking your ad.
Read more ‘‰ https://bit.ly/3FL5mwV
#NegativeKeywords #SavesBudget #BoostsEfficiency
It is crucial for niche advertisers to make sure they’re advertising to the right people, even when it comes to search campaigns.
Read more 👉 https://bit.ly/45vYU7I
#PaidSearchAds #IncreasingConversionEfficiency #NicheIndustries
Read more 👉 https://bit.ly/45vYU7I
#PaidSearchAds #IncreasingConversionEfficiency #NicheIndustries
November 10, 2025 at 11:20 PM
It is crucial for niche advertisers to make sure they’re advertising to the right people, even when it comes to search campaigns.
Read more 👉 https://bit.ly/45vYU7I
#PaidSearchAds #IncreasingConversionEfficiency #NicheIndustries
Read more 👉 https://bit.ly/45vYU7I
#PaidSearchAds #IncreasingConversionEfficiency #NicheIndustries