Eve Ogden
@theinsightsdiviner.bsky.social
The Insights Diviner — Helping teams see the future
Making the invisible obvious. Turning chaos into strategy and insight into action. I create experiences people don’t curse at and shape digital tools that work. Open to opportunities.
www.eveogden.com
Making the invisible obvious. Turning chaos into strategy and insight into action. I create experiences people don’t curse at and shape digital tools that work. Open to opportunities.
www.eveogden.com
Stop reinventing icons.
Your clever symbol is confusing users.
The goal is usability, not artistry.
Good design is often invisible.
What's the worst icon you've seen?
Your clever symbol is confusing users.
The goal is usability, not artistry.
Good design is often invisible.
What's the worst icon you've seen?
November 6, 2025 at 3:18 PM
Stop reinventing icons.
Your clever symbol is confusing users.
The goal is usability, not artistry.
Good design is often invisible.
What's the worst icon you've seen?
Your clever symbol is confusing users.
The goal is usability, not artistry.
Good design is often invisible.
What's the worst icon you've seen?
Ever watch someone use your design for the first time? It's like a reality show where the main plot twist is a button they can't find. Observing real users is the only way to see what you've missed. What's your biggest user testing surprise?
#UX #UserTesting #ProductDesign
#UX #UserTesting #ProductDesign
November 5, 2025 at 3:57 PM
Ever watch someone use your design for the first time? It's like a reality show where the main plot twist is a button they can't find. Observing real users is the only way to see what you've missed. What's your biggest user testing surprise?
#UX #UserTesting #ProductDesign
#UX #UserTesting #ProductDesign
User research is not a cost.
It's a high-yield investment.
Listening to users de-risks
your entire product strategy.
How much is guesswork costing you?
It's a high-yield investment.
Listening to users de-risks
your entire product strategy.
How much is guesswork costing you?
November 4, 2025 at 9:22 PM
User research is not a cost.
It's a high-yield investment.
Listening to users de-risks
your entire product strategy.
How much is guesswork costing you?
It's a high-yield investment.
Listening to users de-risks
your entire product strategy.
How much is guesswork costing you?
"Do you like it?" is the wrong question.
A pretty design that fails is still a failure.
Measure success, not feelings.
Does it work for your users?
A pretty design that fails is still a failure.
Measure success, not feelings.
Does it work for your users?
October 30, 2025 at 4:07 PM
"Do you like it?" is the wrong question.
A pretty design that fails is still a failure.
Measure success, not feelings.
Does it work for your users?
A pretty design that fails is still a failure.
Measure success, not feelings.
Does it work for your users?
Good UX is your best salesperson.
Bad UX is just a series of follow-up communications waiting to happen.
Friction creates doubt. Clarity creates conversions.
Design for "yes."
Bad UX is just a series of follow-up communications waiting to happen.
Friction creates doubt. Clarity creates conversions.
Design for "yes."
October 29, 2025 at 2:37 PM
Good UX is your best salesperson.
Bad UX is just a series of follow-up communications waiting to happen.
Friction creates doubt. Clarity creates conversions.
Design for "yes."
Bad UX is just a series of follow-up communications waiting to happen.
Friction creates doubt. Clarity creates conversions.
Design for "yes."
Looks stunning, but where do I click?
Ever tapped through a gorgeous app only to feel lost?
Pretty visuals mean nothing if I can’t find what I need.
What's a beautiful but broken product you've used?
Ever tapped through a gorgeous app only to feel lost?
Pretty visuals mean nothing if I can’t find what I need.
What's a beautiful but broken product you've used?
October 28, 2025 at 9:25 PM
Looks stunning, but where do I click?
Ever tapped through a gorgeous app only to feel lost?
Pretty visuals mean nothing if I can’t find what I need.
What's a beautiful but broken product you've used?
Ever tapped through a gorgeous app only to feel lost?
Pretty visuals mean nothing if I can’t find what I need.
What's a beautiful but broken product you've used?
Big Data shows you what is happening. Small Data tells you why. Are you seeing the whole story?
Big Data is the fire alarm. Small Data is seeing the fire. Without both, you're just guessing.
Data isn't helping 70% of orgs fully understand their customers. The "why" is missing.
#BigData
Big Data is the fire alarm. Small Data is seeing the fire. Without both, you're just guessing.
Data isn't helping 70% of orgs fully understand their customers. The "why" is missing.
#BigData
October 23, 2025 at 3:32 PM
Big Data shows you what is happening. Small Data tells you why. Are you seeing the whole story?
Big Data is the fire alarm. Small Data is seeing the fire. Without both, you're just guessing.
Data isn't helping 70% of orgs fully understand their customers. The "why" is missing.
#BigData
Big Data is the fire alarm. Small Data is seeing the fire. Without both, you're just guessing.
Data isn't helping 70% of orgs fully understand their customers. The "why" is missing.
#BigData
Ever felt unstoppable in a digital product? That’s momentum in UX. Ever been stuck and frustrated? That’s momentum lost. When did a product get it right—or wrong? Tell me!
#UX #ProductDesign
#UX #ProductDesign
October 23, 2025 at 2:47 PM
Ever felt unstoppable in a digital product? That’s momentum in UX. Ever been stuck and frustrated? That’s momentum lost. When did a product get it right—or wrong? Tell me!
#UX #ProductDesign
#UX #ProductDesign
Told an AI interviewer I had a death in the family and wanted to reschedule. It replied, “That’s nice,” and moved on.
A stark reminder: AI doesn’t do empathy. It just predicts syntax.
I love AI. Use it daily, but it's no substitute for real human connection. Do not forget why people still matter.
A stark reminder: AI doesn’t do empathy. It just predicts syntax.
I love AI. Use it daily, but it's no substitute for real human connection. Do not forget why people still matter.
October 22, 2025 at 8:44 PM
Told an AI interviewer I had a death in the family and wanted to reschedule. It replied, “That’s nice,” and moved on.
A stark reminder: AI doesn’t do empathy. It just predicts syntax.
I love AI. Use it daily, but it's no substitute for real human connection. Do not forget why people still matter.
A stark reminder: AI doesn’t do empathy. It just predicts syntax.
I love AI. Use it daily, but it's no substitute for real human connection. Do not forget why people still matter.
Digital Experiences Built on Trust.
My auto shop gets it—they text real-time photos of parts needing repair. It’s simple, transparent, and eliminates the guesswork.
Considering 81% of consumers say trust is a deciding factor in their purchases, this approach is brilliant.
#CustomerExperience #Trust
My auto shop gets it—they text real-time photos of parts needing repair. It’s simple, transparent, and eliminates the guesswork.
Considering 81% of consumers say trust is a deciding factor in their purchases, this approach is brilliant.
#CustomerExperience #Trust
September 24, 2025 at 3:03 PM
Digital Experiences Built on Trust.
My auto shop gets it—they text real-time photos of parts needing repair. It’s simple, transparent, and eliminates the guesswork.
Considering 81% of consumers say trust is a deciding factor in their purchases, this approach is brilliant.
#CustomerExperience #Trust
My auto shop gets it—they text real-time photos of parts needing repair. It’s simple, transparent, and eliminates the guesswork.
Considering 81% of consumers say trust is a deciding factor in their purchases, this approach is brilliant.
#CustomerExperience #Trust
When’s the last time a business card actually wowed you? It should! That tiny card is often the first user experience someone has with you. Texture, design, even a clever QR code—these details stick.
Do business cards still leave an impression for you?
#UX #Networking #FirstImpressions
Do business cards still leave an impression for you?
#UX #Networking #FirstImpressions
September 16, 2025 at 3:00 PM
When’s the last time a business card actually wowed you? It should! That tiny card is often the first user experience someone has with you. Texture, design, even a clever QR code—these details stick.
Do business cards still leave an impression for you?
#UX #Networking #FirstImpressions
Do business cards still leave an impression for you?
#UX #Networking #FirstImpressions
In my experience, small businesses lose momentum and customers when their websites have poor user experience. Clunky sites mean missed chances and slower growth.
Seen bad UX hold a business back? Share your wildest or most frustrating UX story—let’s find the best! #SmallBizUX #EveTheInsightsDiviner
Seen bad UX hold a business back? Share your wildest or most frustrating UX story—let’s find the best! #SmallBizUX #EveTheInsightsDiviner
July 30, 2025 at 6:26 PM
In my experience, small businesses lose momentum and customers when their websites have poor user experience. Clunky sites mean missed chances and slower growth.
Seen bad UX hold a business back? Share your wildest or most frustrating UX story—let’s find the best! #SmallBizUX #EveTheInsightsDiviner
Seen bad UX hold a business back? Share your wildest or most frustrating UX story—let’s find the best! #SmallBizUX #EveTheInsightsDiviner
Every user is a power user—hacking, adapting, thriving. Are we designing for their genius or getting in their way? Stop underestimating users. Build systems that empower, respect, and flow with their brilliance. They don’t need limits—they need possibilities. #EveTheInsightsDiviner
July 23, 2025 at 8:58 PM
Every user is a power user—hacking, adapting, thriving. Are we designing for their genius or getting in their way? Stop underestimating users. Build systems that empower, respect, and flow with their brilliance. They don’t need limits—they need possibilities. #EveTheInsightsDiviner
I nclusive tech for better healthcare outcomes!
Older adults deserve apps that are easy to use, accessible, and thoughtfully designed. Let's bridge the gap with innovative, user-friendly solutions that cater to every age group.
#HealthcareInnovation #InclusiveDesign #EveTheInsightsDiviner
Older adults deserve apps that are easy to use, accessible, and thoughtfully designed. Let's bridge the gap with innovative, user-friendly solutions that cater to every age group.
#HealthcareInnovation #InclusiveDesign #EveTheInsightsDiviner
July 16, 2025 at 8:20 PM
I nclusive tech for better healthcare outcomes!
Older adults deserve apps that are easy to use, accessible, and thoughtfully designed. Let's bridge the gap with innovative, user-friendly solutions that cater to every age group.
#HealthcareInnovation #InclusiveDesign #EveTheInsightsDiviner
Older adults deserve apps that are easy to use, accessible, and thoughtfully designed. Let's bridge the gap with innovative, user-friendly solutions that cater to every age group.
#HealthcareInnovation #InclusiveDesign #EveTheInsightsDiviner
Microsoft’s AI outperforms doctors in diagnoses (8/10 vs. 2/10). Impressive, but can it replace the human touch? Patients want to feel “seen” and valued.
AI can’t replace empathy, but it could free doctors to focus on connection.
Read more: www.theguardian.com/technology/2...
AI can’t replace empathy, but it could free doctors to focus on connection.
Read more: www.theguardian.com/technology/2...
Microsoft says AI system better than doctors at diagnosing complex health conditions
Firm says results of research create ‘path to medical superintelligence’ but plays down job implications
www.theguardian.com
July 9, 2025 at 4:57 PM
Microsoft’s AI outperforms doctors in diagnoses (8/10 vs. 2/10). Impressive, but can it replace the human touch? Patients want to feel “seen” and valued.
AI can’t replace empathy, but it could free doctors to focus on connection.
Read more: www.theguardian.com/technology/2...
AI can’t replace empathy, but it could free doctors to focus on connection.
Read more: www.theguardian.com/technology/2...
Silence is a response.
No click. No return. No complaint.
That’s not nothing. That’s data.
In UX, disengagement is feedback.
You just have to know how to hear it.
No click. No return. No complaint.
That’s not nothing. That’s data.
In UX, disengagement is feedback.
You just have to know how to hear it.
July 2, 2025 at 6:49 PM
Silence is a response.
No click. No return. No complaint.
That’s not nothing. That’s data.
In UX, disengagement is feedback.
You just have to know how to hear it.
No click. No return. No complaint.
That’s not nothing. That’s data.
In UX, disengagement is feedback.
You just have to know how to hear it.
If the only path is 'yes,' your design has already failed the user.
Consent UX, opt-out design, and experience ethics aren't optional in creating trustworthy products. They’re the foundation of empowering users.
How do we design for boundaries, control and true choice?
#PrivacyDesign #HealthcareUX
Consent UX, opt-out design, and experience ethics aren't optional in creating trustworthy products. They’re the foundation of empowering users.
How do we design for boundaries, control and true choice?
#PrivacyDesign #HealthcareUX
June 24, 2025 at 8:45 PM
If the only path is 'yes,' your design has already failed the user.
Consent UX, opt-out design, and experience ethics aren't optional in creating trustworthy products. They’re the foundation of empowering users.
How do we design for boundaries, control and true choice?
#PrivacyDesign #HealthcareUX
Consent UX, opt-out design, and experience ethics aren't optional in creating trustworthy products. They’re the foundation of empowering users.
How do we design for boundaries, control and true choice?
#PrivacyDesign #HealthcareUX
Reposted by Eve Ogden
Discover the downside of AI-driven user testing in the business world. Learn why synthetic testing is risky, costly, and devalues user experience. Explore the importance of prioritizing real user feedback. #UserTesting #UXResearch https://smashingmagazine.com/2025/03/how-to-argue-against-ai-first-r…
How To Argue Against AI-First Research — Smashing Magazine
Companies have been turning their attention to “synthetic,” AI-driven user testing. However, as convenient as it might seem, it’s dangerous, expensive, and usually diminishes user value. Let’s take a closer look at why exactly it is problematic and how we can argue against it to make a case for UX research with real users. Part of [Smart Interface Design Patterns](https://smart-interface-design-patterns.com) by yours truly.
smashingmagazine.com
April 1, 2025 at 12:47 PM
Discover the downside of AI-driven user testing in the business world. Learn why synthetic testing is risky, costly, and devalues user experience. Explore the importance of prioritizing real user feedback. #UserTesting #UXResearch https://smashingmagazine.com/2025/03/how-to-argue-against-ai-first-r…
If users feel invisible in your product, it highlights gaps in your development plan. The UX of not belonging is a critical design challenge. By centering DEI, accessibility, and edge-case innovation, we can create products that work not just for the majority, but for all.
June 11, 2025 at 3:44 PM
If users feel invisible in your product, it highlights gaps in your development plan. The UX of not belonging is a critical design challenge. By centering DEI, accessibility, and edge-case innovation, we can create products that work not just for the majority, but for all.
If your app feels like a boss fight with no cheat codes, you’ve already lost your user. Unclear rules, hidden rewards, ambiguous goals—that’s bad UX masquerading as a game. Want to win your users back? Start playing their game. What are your UX cheat codes? 🤔 #UXStrategy
June 4, 2025 at 7:52 PM
If your app feels like a boss fight with no cheat codes, you’ve already lost your user. Unclear rules, hidden rewards, ambiguous goals—that’s bad UX masquerading as a game. Want to win your users back? Start playing their game. What are your UX cheat codes? 🤔 #UXStrategy
I uncover what makes people tick and products stick.
I’m Eve, a UX Research and Strategy leader driving scalable, outcome-focused solutions.
Open to Director and Manager roles. Let's discuss how user behavior can drive loyalty.
What’s your take on user behavior?
#UXResearch #OpenToWork
I’m Eve, a UX Research and Strategy leader driving scalable, outcome-focused solutions.
Open to Director and Manager roles. Let's discuss how user behavior can drive loyalty.
What’s your take on user behavior?
#UXResearch #OpenToWork
May 28, 2025 at 5:56 PM
I uncover what makes people tick and products stick.
I’m Eve, a UX Research and Strategy leader driving scalable, outcome-focused solutions.
Open to Director and Manager roles. Let's discuss how user behavior can drive loyalty.
What’s your take on user behavior?
#UXResearch #OpenToWork
I’m Eve, a UX Research and Strategy leader driving scalable, outcome-focused solutions.
Open to Director and Manager roles. Let's discuss how user behavior can drive loyalty.
What’s your take on user behavior?
#UXResearch #OpenToWork