Filip AF
@thefilipaf.bsky.social
Helping creators build undeniable personal brands | I write about Branding, Writing, the Mind, and Personal development | Taking 10,000 people to autonomy
“I can’t start my brand yet.”
Then don’t.
- Stay a slave
- Sacrifice your freedom
- Work on someone else’s dream
I’d trade anything to be myself for a living.
Then don’t.
- Stay a slave
- Sacrifice your freedom
- Work on someone else’s dream
I’d trade anything to be myself for a living.
April 14, 2025 at 5:30 PM
“I can’t start my brand yet.”
Then don’t.
- Stay a slave
- Sacrifice your freedom
- Work on someone else’s dream
I’d trade anything to be myself for a living.
Then don’t.
- Stay a slave
- Sacrifice your freedom
- Work on someone else’s dream
I’d trade anything to be myself for a living.
You’ll win if you love what you do.
You’ll be able to work harder, smarter, and for longer without burning out.
You can’t outcompete someone who plays for a living.
You’ll be able to work harder, smarter, and for longer without burning out.
You can’t outcompete someone who plays for a living.
April 13, 2025 at 8:22 AM
You’ll win if you love what you do.
You’ll be able to work harder, smarter, and for longer without burning out.
You can’t outcompete someone who plays for a living.
You’ll be able to work harder, smarter, and for longer without burning out.
You can’t outcompete someone who plays for a living.
A fundemental human mistake:
Deliberately underestimating the pain of regret to avoid short-term discomfort.
Deliberately underestimating the pain of regret to avoid short-term discomfort.
April 12, 2025 at 8:33 PM
A fundemental human mistake:
Deliberately underestimating the pain of regret to avoid short-term discomfort.
Deliberately underestimating the pain of regret to avoid short-term discomfort.
Let’s make personal branding simple.
- Write for yourself
- Create for yourself
- Promote to yourself
There are millions of people just like you, and you just need to find a fraction of them.
- Write for yourself
- Create for yourself
- Promote to yourself
There are millions of people just like you, and you just need to find a fraction of them.
April 12, 2025 at 1:31 PM
Let’s make personal branding simple.
- Write for yourself
- Create for yourself
- Promote to yourself
There are millions of people just like you, and you just need to find a fraction of them.
- Write for yourself
- Create for yourself
- Promote to yourself
There are millions of people just like you, and you just need to find a fraction of them.
The clearest difference between creators you follow and creators you admire is how well they’ve managed to differentiate themselves.
April 12, 2025 at 9:52 AM
The clearest difference between creators you follow and creators you admire is how well they’ve managed to differentiate themselves.
I’m going to be rich.
I’m going to be great.
I’m going to be free.
Give me a few years.
Welcome to my journey.
I’m going to be great.
I’m going to be free.
Give me a few years.
Welcome to my journey.
April 12, 2025 at 4:49 AM
I’m going to be rich.
I’m going to be great.
I’m going to be free.
Give me a few years.
Welcome to my journey.
I’m going to be great.
I’m going to be free.
Give me a few years.
Welcome to my journey.
“I’m not making any progress.”
Let’s see.
- You’ve posted 8 posts
- You’ve meditated 3 times
- You’ve been twice to the gym
Give it time before stressing over it.
Let’s see.
- You’ve posted 8 posts
- You’ve meditated 3 times
- You’ve been twice to the gym
Give it time before stressing over it.
April 11, 2025 at 4:12 PM
“I’m not making any progress.”
Let’s see.
- You’ve posted 8 posts
- You’ve meditated 3 times
- You’ve been twice to the gym
Give it time before stressing over it.
Let’s see.
- You’ve posted 8 posts
- You’ve meditated 3 times
- You’ve been twice to the gym
Give it time before stressing over it.
“I’m not ready to start my brand.”
YT — Over 38 million active chanels
lG — Over 50 million personal brands
X — Over 60 million regular posters
The creator economy huge, and it’s growing FAST.
Start now, before it’s too late.
YT — Over 38 million active chanels
lG — Over 50 million personal brands
X — Over 60 million regular posters
The creator economy huge, and it’s growing FAST.
Start now, before it’s too late.
April 11, 2025 at 11:16 AM
“I’m not ready to start my brand.”
YT — Over 38 million active chanels
lG — Over 50 million personal brands
X — Over 60 million regular posters
The creator economy huge, and it’s growing FAST.
Start now, before it’s too late.
YT — Over 38 million active chanels
lG — Over 50 million personal brands
X — Over 60 million regular posters
The creator economy huge, and it’s growing FAST.
Start now, before it’s too late.
If you’re a man:
Hit the gym. Eat healthy. Dress sharp. Smell good. Build something. Grow a brotherhood. Set clear goals. Work relentlessly. Be selfish. Focus.
Hit the gym. Eat healthy. Dress sharp. Smell good. Build something. Grow a brotherhood. Set clear goals. Work relentlessly. Be selfish. Focus.
April 11, 2025 at 7:27 AM
If you’re a man:
Hit the gym. Eat healthy. Dress sharp. Smell good. Build something. Grow a brotherhood. Set clear goals. Work relentlessly. Be selfish. Focus.
Hit the gym. Eat healthy. Dress sharp. Smell good. Build something. Grow a brotherhood. Set clear goals. Work relentlessly. Be selfish. Focus.
Stop asking, “Why does it have to be so hard?”
Start asking, “How can I become better?”
Start asking, “How can I become better?”
April 10, 2025 at 4:55 PM
Stop asking, “Why does it have to be so hard?”
Start asking, “How can I become better?”
Start asking, “How can I become better?”
The reason you’re not growing:
Your content sucks.
- Master persuasiveness
- Make it valuable to the reader
- Iterate like a madman
Make it good, or make it nowhere.
Your content sucks.
- Master persuasiveness
- Make it valuable to the reader
- Iterate like a madman
Make it good, or make it nowhere.
April 10, 2025 at 2:47 PM
The reason you’re not growing:
Your content sucks.
- Master persuasiveness
- Make it valuable to the reader
- Iterate like a madman
Make it good, or make it nowhere.
Your content sucks.
- Master persuasiveness
- Make it valuable to the reader
- Iterate like a madman
Make it good, or make it nowhere.
The greatest compliment is getting called “lucky.” It shows you’ve achieved something so great others’ minds short-circuit when they try to conceive it.
April 10, 2025 at 9:03 AM
The greatest compliment is getting called “lucky.” It shows you’ve achieved something so great others’ minds short-circuit when they try to conceive it.
How they said it was gonna be:
- Get good grades
- Get a good job
- Get a good retirement
But here we are:
- Giving f*ck all about grades
- Working on our dreams
- Creating a life we don’t need to retire from
Never let someone else define your path.
- Get good grades
- Get a good job
- Get a good retirement
But here we are:
- Giving f*ck all about grades
- Working on our dreams
- Creating a life we don’t need to retire from
Never let someone else define your path.
April 9, 2025 at 3:03 PM
How they said it was gonna be:
- Get good grades
- Get a good job
- Get a good retirement
But here we are:
- Giving f*ck all about grades
- Working on our dreams
- Creating a life we don’t need to retire from
Never let someone else define your path.
- Get good grades
- Get a good job
- Get a good retirement
But here we are:
- Giving f*ck all about grades
- Working on our dreams
- Creating a life we don’t need to retire from
Never let someone else define your path.
Don’t lower your prices.
Become a luxury.
Become a luxury.
April 9, 2025 at 1:22 PM
Don’t lower your prices.
Become a luxury.
Become a luxury.
Your brand is weak because it blends in.
- Create your own style
- Hammer in on your story
- Become known for something
The creator economy is already in the hundreds of millions, and it’s growing FAST.
Differentiation isn’t optional anymore. It’s survival.
- Create your own style
- Hammer in on your story
- Become known for something
The creator economy is already in the hundreds of millions, and it’s growing FAST.
Differentiation isn’t optional anymore. It’s survival.
April 9, 2025 at 12:48 PM
Your brand is weak because it blends in.
- Create your own style
- Hammer in on your story
- Become known for something
The creator economy is already in the hundreds of millions, and it’s growing FAST.
Differentiation isn’t optional anymore. It’s survival.
- Create your own style
- Hammer in on your story
- Become known for something
The creator economy is already in the hundreds of millions, and it’s growing FAST.
Differentiation isn’t optional anymore. It’s survival.
The surest way to misery is assuming things will change.
If you’re in a situation you don’t like, and you haven’t got a clear plan to change it, you’ll stay in that situation forever.
Nothing happens if nothing happens.
If you’re in a situation you don’t like, and you haven’t got a clear plan to change it, you’ll stay in that situation forever.
Nothing happens if nothing happens.
April 9, 2025 at 9:02 AM
The surest way to misery is assuming things will change.
If you’re in a situation you don’t like, and you haven’t got a clear plan to change it, you’ll stay in that situation forever.
Nothing happens if nothing happens.
If you’re in a situation you don’t like, and you haven’t got a clear plan to change it, you’ll stay in that situation forever.
Nothing happens if nothing happens.
How I work on my dreams while still in school:
- Wake up at 5am
- 90 minutes of deep work
- Quadruple that on weekends
There’s always a way.
You just need to know what you’re willing to sacrifice.
- Wake up at 5am
- 90 minutes of deep work
- Quadruple that on weekends
There’s always a way.
You just need to know what you’re willing to sacrifice.
April 8, 2025 at 3:20 PM
How I work on my dreams while still in school:
- Wake up at 5am
- 90 minutes of deep work
- Quadruple that on weekends
There’s always a way.
You just need to know what you’re willing to sacrifice.
- Wake up at 5am
- 90 minutes of deep work
- Quadruple that on weekends
There’s always a way.
You just need to know what you’re willing to sacrifice.
Being controversial is gay.
April 8, 2025 at 1:00 PM
Being controversial is gay.
Don’t pick a niche.
- Share your story
- Follow your interests
- Solve your own problems
Niching down is the fastest way to become one of many.
Differentiation is built around YOU.
- Share your story
- Follow your interests
- Solve your own problems
Niching down is the fastest way to become one of many.
Differentiation is built around YOU.
April 8, 2025 at 11:24 AM
Don’t pick a niche.
- Share your story
- Follow your interests
- Solve your own problems
Niching down is the fastest way to become one of many.
Differentiation is built around YOU.
- Share your story
- Follow your interests
- Solve your own problems
Niching down is the fastest way to become one of many.
Differentiation is built around YOU.
You’ll never achieve your goals if you aren’t selfish enough to prioritise them over what other people want from you. People-pleasers never win.
April 8, 2025 at 8:59 AM
You’ll never achieve your goals if you aren’t selfish enough to prioritise them over what other people want from you. People-pleasers never win.
Building a cabin with an avalanche in the background.
10/10
10/10
April 7, 2025 at 1:42 PM
Building a cabin with an avalanche in the background.
10/10
10/10
Be more cutthroat.
Success rewards ruthlessness.
Success rewards ruthlessness.
April 7, 2025 at 9:00 AM
Be more cutthroat.
Success rewards ruthlessness.
Success rewards ruthlessness.
Social media growth in a nutshell:
- Do a lot of volume
- Build an unwavering network
- Create better content than your peers
Persist for 12 months, and you’ll be impossible to ignore.
- Do a lot of volume
- Build an unwavering network
- Create better content than your peers
Persist for 12 months, and you’ll be impossible to ignore.
April 7, 2025 at 7:03 AM
Social media growth in a nutshell:
- Do a lot of volume
- Build an unwavering network
- Create better content than your peers
Persist for 12 months, and you’ll be impossible to ignore.
- Do a lot of volume
- Build an unwavering network
- Create better content than your peers
Persist for 12 months, and you’ll be impossible to ignore.
The easiest way to outwork everyone else is to be manically obsessed with either the journey, destination, or preferably both.
April 7, 2025 at 5:13 AM
The easiest way to outwork everyone else is to be manically obsessed with either the journey, destination, or preferably both.
Growing on 𝕏 is simple.
- Do a lot of volume
- Study what works
- Iterate as you go
Simple, not easy.
- Do a lot of volume
- Study what works
- Iterate as you go
Simple, not easy.
April 3, 2025 at 7:07 AM
Growing on 𝕏 is simple.
- Do a lot of volume
- Study what works
- Iterate as you go
Simple, not easy.
- Do a lot of volume
- Study what works
- Iterate as you go
Simple, not easy.