✓ Hero: Make your audience the hero
✓ Narrative: Build a beginning, middle, end
✓ Emotion: Forge emotional connections
✓ Visuals: Use vivid imagery or metaphor
✓ Consistency: Keep core message across platforms
✓ Hero: Make your audience the hero
✓ Narrative: Build a beginning, middle, end
✓ Emotion: Forge emotional connections
✓ Visuals: Use vivid imagery or metaphor
✓ Consistency: Keep core message across platforms