Jessica Quillin
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stylewriterphd.bsky.social
Jessica Quillin
@stylewriterphd.bsky.social
👠Co-founder, It’s A Working Title (https://itsworkingtitle.com)
🕶️Co-publisher, Fashion Strategy Weekly (https://fashionstrategyweekly.com)

🔜”Content Strategy for Luxury Brands: The Playbook to Drive Customer Engagement in Any Market” (Routledge, 2025)
I am fascinated that traffic on the Key Bridge in D.C. is this bad on a random Wednesday in July.

#washingtondc
July 16, 2025 at 7:05 PM
It’s amazing how one early 3-mile morning run set up my day. I really need to do that like, er, every day.
#running
June 18, 2025 at 10:43 PM
Two workouts, including a run and a strength session, have me feeling super focused. It also helps it was a pretty productive work day here in entrepreneur land.

Now for homemade GF pizza. #pizza
April 1, 2025 at 9:36 PM
Has anyone else been listening to Doechii’s “Anxiety” on repeat?

On Friday, Doechii dropped a site called “Anxiety is Watching Me,” “a resource hub for people navigating anxiety.”

It’s no wonder she was honored as the Billboard Woman of the Year.
www.anxietyiswatchingme.com

#music
Home - Anxiety Is Watching Me
Official Site
www.anxietyiswatchingme.com
March 31, 2025 at 9:11 PM
Anyone got tips for doing a full Meta detox? I’m considering shutting everything down and going full-on here and Mastodon.

#social
March 31, 2025 at 10:48 AM
I found the #bluezone
March 23, 2025 at 10:10 PM
This is the weirdest time in history to be a word person.

Now is time for the content strategists to take over before the orcs wreak any more havoc.

www.cnn.com/2025/03/20/p...
Military was instructed to search keywords including ‘first’ and ‘history’ during rushed purge of Pentagon websites | CNN Politics
Secretary of Defense Pete Hegseth’s February memo ordering all diversity, equity and inclusion-related content to be removed from Pentagon websites was so vague that military units were instructed to ...
www.cnn.com
March 21, 2025 at 2:04 AM
Reminds me of Lady Catherine de Bourgh from “Pride and Prejudice”: "If I had ever learned, I should have been a great proficient.”

Austen identifies the idiots every time.

www.nytimes.com/2025/03/19/a...
Touring Kennedy Center, Trump Mused on His Childhood ‘Aptitude for Music’ (Gift Article)
The president, who recently took over Washington’s major performing arts center, reportedly said that he had not been encouraged to develop his musical talents.
www.nytimes.com
March 20, 2025 at 1:49 AM
What is the next date for the nationwide protest again? Would love details @altnps.bsky.social
March 15, 2025 at 4:06 PM
Rewatching “Allo Allo.”

Sometimes you just need the sheer absurdity of British humour.

#tv
March 11, 2025 at 11:48 PM
Among a list of “woke” terms currently being purged from federal websites is “women.”

So half the population is “woke” just by our very existence?!?

Oh the word “immigrants” also is gone.

So, the U.S. officially has no way of making new people.

www.nytimes.com/interactive/...
The Words Federal Agencies Are Discouraged From Using Under Trump (Gift Article)
Federal agencies have issued guidance to employees on hundreds of terms to limit or avoid using. An analysis of government websites shows many of the same words being removed.
www.nytimes.com
March 8, 2025 at 2:01 AM
Just almost walked into @lululemonus.bsky.social but the store merchandising was so blah for this fashion strategist that I couldn’t. It’s like they’ve given up. Alo Yoga for the win with its minimalist retail footprint. #fashion
March 2, 2025 at 4:58 PM
Leaning into the dystopian feeling today by listening to the very excellent soundtrack from Wim Wenders’ “Until the End of the World.” Not sure it helps my general malaise but it’s good #music anyway.
March 2, 2025 at 4:56 PM
I just saw an elderly woman with jet black hair, white patent ankle boots, and an oversized electric blue faux fur coat.

#style goals
March 1, 2025 at 2:45 PM
I spent like 12 hours completely revamping our company website yesterday. The whole “practice what you preach” is key since I’m a content strategist who works heavily on digital transformation.

Behold my handiwork:

www.itsworkingtitle.com

Not bad for an English Lit PhD.

#contentstrategy
Home It's A Working Title LLC
It's A Working Title LLC is a boutique agency and think tank focused on content strategy for fashion, luxury, and the experience economy.
www.itsworkingtitle.com
February 28, 2025 at 10:45 AM
What Monday self care looks like.

A very necessary 4 miler in the sunshine.

I’m soaking up as much of this spring like weather as possible.

#running
February 24, 2025 at 11:49 PM
Showing up for myself and my family and not giving into all the stress and uncertainty feels like a small bit of resistance by itself.

4.5 miles of Sunday sunshine

#running
February 23, 2025 at 9:10 PM
All I can say about the current political landscape is that it’s had a positive impact on my running and fitness habit. I started running in 2017 after the Women’s March and am right back at all the workouts. It is literally the only stress reliever I have outside of work and writing.

#running
February 22, 2025 at 6:21 PM
3 very cold but very necessary miles for my mental health

#running
February 21, 2025 at 10:38 PM
Watching White Lotus season 3 and it’s the dark humor I needed right now.

#whitelotus
February 19, 2025 at 12:39 AM
I am so overwhelmed with sheer rage and a sense of powerlessness over what’s happening 5 miles away.

My current plan for dealing with stress is to focus on building my business, spending time with my family, and getting back to running as many miles as possible.

#resist
February 17, 2025 at 3:13 PM
Reposted by Jessica Quillin
The flying public needs answers. How many FAA personnel were just fired? What positions? And why?
February 17, 2025 at 2:12 PM
@mapquest.com bringing a small glimmer of levity to all the madness, allowing you to name your own gulf

gulfof.mapquest.com?name=Love
Gulf of Love
Check out my custom Gulf of Love map created with MapQuest!
gulfof.mapquest.com
February 14, 2025 at 9:22 PM
Mostly sick today but did get outside to take the kid sledding. Now hiding in the car due to sore throat.

#snowday
February 12, 2025 at 9:30 PM