Stuart Bruce
@stuartbruce.biz
The PR Futurist | AI and technology for PR, comms, reputation, crisis and corporate affairs | Measurement and evaluation | Data and analytics
Has anyone cracked writing custom instructions for AI to make it always use British English and never Amercian English? Explicit instructions like "Use sentence case for headlines, never use capitals within the sentence", "Use S in preference to Z" don't work. The headline one never! Anyone?
December 8, 2025 at 8:30 AM
Has anyone cracked writing custom instructions for AI to make it always use British English and never Amercian English? Explicit instructions like "Use sentence case for headlines, never use capitals within the sentence", "Use S in preference to Z" don't work. The headline one never! Anyone?
Planning and Managing Public Relations Campaigns is my 5th day of Advent as it's essential reading for every PR professional. The 6th edition is just out and author Anne Gregory is joined by a new co-author Mandy Pearse. Once again I was privileged to be able to make a small contribution.
December 5, 2025 at 7:52 AM
Planning and Managing Public Relations Campaigns is my 5th day of Advent as it's essential reading for every PR professional. The 6th edition is just out and author Anne Gregory is joined by a new co-author Mandy Pearse. Once again I was privileged to be able to make a small contribution.
How AI savvy are you? On the second day of my Advent calendar I bring you the fun So You Think You Know AI for PR quiz. Are you an AI Super Hero powering your way to success with super human powers aided by AI or are you still lagging behind with Analog AI? purposefulrelations.com/ai-quiz/?utm...
December 2, 2025 at 9:25 AM
How AI savvy are you? On the second day of my Advent calendar I bring you the fun So You Think You Know AI for PR quiz. Are you an AI Super Hero powering your way to success with super human powers aided by AI or are you still lagging behind with Analog AI? purposefulrelations.com/ai-quiz/?utm...
On the eve of December it's now acceptable to mention Christmas and start opening the Advent calendars. Over the next 24 days I'm going to be offering a selection box of tips, ideas, reflections and predictions. Full versions on LinkedIn, summaries on your favourite platform.
November 30, 2025 at 2:25 PM
On the eve of December it's now acceptable to mention Christmas and start opening the Advent calendars. Over the next 24 days I'm going to be offering a selection box of tips, ideas, reflections and predictions. Full versions on LinkedIn, summaries on your favourite platform.
Last lap home after busy, tiring and productive week.
Folgate Advisors on our GEO white paper
PRSA webinar on AI and ethics
Client workshop on future of comms
CIPR in-house AI Copilot training planning meet
PRCA podcast planning meet
PR Academy GEO workshop
CIPR workshop on AI and crisis comms
Folgate Advisors on our GEO white paper
PRSA webinar on AI and ethics
Client workshop on future of comms
CIPR in-house AI Copilot training planning meet
PRCA podcast planning meet
PR Academy GEO workshop
CIPR workshop on AI and crisis comms
November 21, 2025 at 4:59 PM
Last lap home after busy, tiring and productive week.
Folgate Advisors on our GEO white paper
PRSA webinar on AI and ethics
Client workshop on future of comms
CIPR in-house AI Copilot training planning meet
PRCA podcast planning meet
PR Academy GEO workshop
CIPR workshop on AI and crisis comms
Folgate Advisors on our GEO white paper
PRSA webinar on AI and ethics
Client workshop on future of comms
CIPR in-house AI Copilot training planning meet
PRCA podcast planning meet
PR Academy GEO workshop
CIPR workshop on AI and crisis comms
Homeward bound after a very long day but fantastic day in Lyon... although not quite home yet as running a Crisis Comms and AI workshop in London tomorrow. Bizarrely virtually as won't have time to get home in time for it.
November 20, 2025 at 5:41 PM
Homeward bound after a very long day but fantastic day in Lyon... although not quite home yet as running a Crisis Comms and AI workshop in London tomorrow. Bizarrely virtually as won't have time to get home in time for it.
Snow at Heathrow as I wait to board my flight to Lyon where I am giving a talk on the future of public relations and communications. What would be the one thing you would say?
November 19, 2025 at 9:06 AM
Snow at Heathrow as I wait to board my flight to Lyon where I am giving a talk on the future of public relations and communications. What would be the one thing you would say?
One of the great things about AI today, compared to two years ago is hallucinations are rare. However, you need to be on guard as they still occur. This is a classic from Copilot which thinks my correct version of its name is wrong and tries to replace it with a hallucination!
October 27, 2025 at 12:13 PM
One of the great things about AI today, compared to two years ago is hallucinations are rare. However, you need to be on guard as they still occur. This is a classic from Copilot which thinks my correct version of its name is wrong and tries to replace it with a hallucination!
Delays and cancellations on @lner are rare. Looks like the next one is running and I've built in two hours slack so still fine to run Copilot training for the board of a PR and comms agency.
October 21, 2025 at 8:37 AM
Delays and cancellations on @lner are rare. Looks like the next one is running and I've built in two hours slack so still fine to run Copilot training for the board of a PR and comms agency.
At Leeds Digitial Forum getting a sneak peak at Leeds' economic strategy ahead of it going to exec board tomorrow and launch with Jonathan Pryor and Ed Whiting next week.
October 14, 2025 at 2:57 PM
At Leeds Digitial Forum getting a sneak peak at Leeds' economic strategy ahead of it going to exec board tomorrow and launch with Jonathan Pryor and Ed Whiting next week.
The Windows Studio Effects on my Surface Laptop Copilot+ are good and mean I now usually use my integrated laptop camera. But I'd like the flexibility of my external camera as well and now Microsoft is adding support for external cameras. ❤️
September 30, 2025 at 10:00 AM
The Windows Studio Effects on my Surface Laptop Copilot+ are good and mean I now usually use my integrated laptop camera. But I'd like the flexibility of my external camera as well and now Microsoft is adding support for external cameras. ❤️
Fantastic piece which asks the question everyone should be asking.
September 2, 2025 at 8:51 AM
Fantastic piece which asks the question everyone should be asking.
I have never experienced rain like this at home in Leeds. It's tropical monsoon heavy. The patio flooded in about four minutes. But won't be enough to make any difference to Yorkshire Water's hosepipe ban.
August 28, 2025 at 2:43 PM
I have never experienced rain like this at home in Leeds. It's tropical monsoon heavy. The patio flooded in about four minutes. But won't be enough to make any difference to Yorkshire Water's hosepipe ban.
Interweb from @zeninternet and @Surface_UK laptop were slower than usual this morning. Now a lot faster, but download still not as fast as usual. Although fast enough you can't "sense" the difference.
August 9, 2025 at 8:50 AM
Interweb from @zeninternet and @Surface_UK laptop were slower than usual this morning. Now a lot faster, but download still not as fast as usual. Although fast enough you can't "sense" the difference.
Tuscon Bean Stew with leftover smoked roast chicken.
August 8, 2025 at 7:32 PM
Tuscon Bean Stew with leftover smoked roast chicken.
My Ninja Woodfire XL birthday present. Dinner is salt and chilli belly pork for me, salmon for Karen, caramelised onion vegetarian sausages for Esme. With Jersey new potato salad with a homemade wholegrain mustard and Yorkshire honey dressing with mint from the garden.
July 24, 2025 at 7:20 PM
My Ninja Woodfire XL birthday present. Dinner is salt and chilli belly pork for me, salmon for Karen, caramelised onion vegetarian sausages for Esme. With Jersey new potato salad with a homemade wholegrain mustard and Yorkshire honey dressing with mint from the garden.
Today's Northern Agenda highlights how ridiculous aspects of data protection laws are. It's awful destruction is even part of regulations. Most data are valuable historic records. Keep it secure, but destroy nothing. newsletters.e.manchestereveningnews.co.uk/cIHavSffRPLX...
July 22, 2025 at 12:43 PM
Today's Northern Agenda highlights how ridiculous aspects of data protection laws are. It's awful destruction is even part of regulations. Most data are valuable historic records. Keep it secure, but destroy nothing. newsletters.e.manchestereveningnews.co.uk/cIHavSffRPLX...
A senior Weber Shandwick executive claims proprietary AI systems are a "core competitive differentiator." A network agency investing millions in proprietary AI would say that. In reality you can build amazing smart custom agents in Copilot etc without investing millions.
July 2, 2025 at 1:20 PM
A senior Weber Shandwick executive claims proprietary AI systems are a "core competitive differentiator." A network agency investing millions in proprietary AI would say that. In reality you can build amazing smart custom agents in Copilot etc without investing millions.
AMEC Summit: Reputation, Reliability, Results – And Why PR Can’t Afford to Lag Behind in the Age of AI - my summary of the AMEC summit in Vienna in @provokemedia.com. www.provokemedia.com/latest/artic...
June 23, 2025 at 2:50 PM
AMEC Summit: Reputation, Reliability, Results – And Why PR Can’t Afford to Lag Behind in the Age of AI - my summary of the AMEC summit in Vienna in @provokemedia.com. www.provokemedia.com/latest/artic...
Bizarre story on Times Radio about office air conditioning being too cold. If it's too cold for some people it is easy to put on warmer clothes or extra layers. It's much harder for people who are too warm to discard clothes. If you are too cold just put some clothes on!
June 21, 2025 at 2:39 PM
Bizarre story on Times Radio about office air conditioning being too cold. If it's too cold for some people it is easy to put on warmer clothes or extra layers. It's much harder for people who are too warm to discard clothes. If you are too cold just put some clothes on!
I've been talking a lot recently about how AI might be a renaissance of face-to-face interactions. As realistic digital twins can attend meetings or give online presentations, the value of face-to-face interaction at meetings, events and conferences will explode. Seems Mark Cuban thinks the same.
June 16, 2025 at 11:14 AM
I've been talking a lot recently about how AI might be a renaissance of face-to-face interactions. As realistic digital twins can attend meetings or give online presentations, the value of face-to-face interaction at meetings, events and conferences will explode. Seems Mark Cuban thinks the same.
The moment you have all been waiting for, or should be if you are real public relations and communications professional who embraces measurement. I give you the AMEC Barcelona Principles 4.0 (launched in Vienna).
June 11, 2025 at 2:50 PM
The moment you have all been waiting for, or should be if you are real public relations and communications professional who embraces measurement. I give you the AMEC Barcelona Principles 4.0 (launched in Vienna).
Great balcony views from my hotel in Vienna for the #AMECSummit
June 11, 2025 at 5:32 AM
Great balcony views from my hotel in Vienna for the #AMECSummit
In an interview with Sky's Trevor Phillips, Peter Kyle, the Secretary of State for Science, Innovation and Technology, makes a powerful case about why people need to understand how AI works, which is why AI training for PR and comms professionals is essential.
June 9, 2025 at 11:13 AM
In an interview with Sky's Trevor Phillips, Peter Kyle, the Secretary of State for Science, Innovation and Technology, makes a powerful case about why people need to understand how AI works, which is why AI training for PR and comms professionals is essential.
I'm angry listening to Trevor Phillips and Laura Kuenssberg interview Peter Kyle. Obsessed with the creative sector, copyright and AI. It's important, but one aspect of questions they should ask about AI opportunities and risks. Peter's answers are excellent, in contrast to biased questions.
June 8, 2025 at 8:23 AM
I'm angry listening to Trevor Phillips and Laura Kuenssberg interview Peter Kyle. Obsessed with the creative sector, copyright and AI. It's important, but one aspect of questions they should ask about AI opportunities and risks. Peter's answers are excellent, in contrast to biased questions.