Stuart Bruce
@stuartbruce.biz
The PR Futurist | AI and technology for PR, comms, reputation, crisis and corporate affairs | Measurement and evaluation | Data and analytics
Planning and Managing Public Relations Campaigns is my 5th day of Advent as it's essential reading for every PR professional. The 6th edition is just out and author Anne Gregory is joined by a new co-author Mandy Pearse. Once again I was privileged to be able to make a small contribution.
December 5, 2025 at 7:52 AM
Planning and Managing Public Relations Campaigns is my 5th day of Advent as it's essential reading for every PR professional. The 6th edition is just out and author Anne Gregory is joined by a new co-author Mandy Pearse. Once again I was privileged to be able to make a small contribution.
How AI savvy are you? On the second day of my Advent calendar I bring you the fun So You Think You Know AI for PR quiz. Are you an AI Super Hero powering your way to success with super human powers aided by AI or are you still lagging behind with Analog AI? purposefulrelations.com/ai-quiz/?utm...
December 2, 2025 at 9:25 AM
How AI savvy are you? On the second day of my Advent calendar I bring you the fun So You Think You Know AI for PR quiz. Are you an AI Super Hero powering your way to success with super human powers aided by AI or are you still lagging behind with Analog AI? purposefulrelations.com/ai-quiz/?utm...
On the eve of December it's now acceptable to mention Christmas and start opening the Advent calendars. Over the next 24 days I'm going to be offering a selection box of tips, ideas, reflections and predictions. Full versions on LinkedIn, summaries on your favourite platform.
November 30, 2025 at 2:25 PM
On the eve of December it's now acceptable to mention Christmas and start opening the Advent calendars. Over the next 24 days I'm going to be offering a selection box of tips, ideas, reflections and predictions. Full versions on LinkedIn, summaries on your favourite platform.
Last lap home after busy, tiring and productive week.
Folgate Advisors on our GEO white paper
PRSA webinar on AI and ethics
Client workshop on future of comms
CIPR in-house AI Copilot training planning meet
PRCA podcast planning meet
PR Academy GEO workshop
CIPR workshop on AI and crisis comms
Folgate Advisors on our GEO white paper
PRSA webinar on AI and ethics
Client workshop on future of comms
CIPR in-house AI Copilot training planning meet
PRCA podcast planning meet
PR Academy GEO workshop
CIPR workshop on AI and crisis comms
November 21, 2025 at 4:59 PM
Last lap home after busy, tiring and productive week.
Folgate Advisors on our GEO white paper
PRSA webinar on AI and ethics
Client workshop on future of comms
CIPR in-house AI Copilot training planning meet
PRCA podcast planning meet
PR Academy GEO workshop
CIPR workshop on AI and crisis comms
Folgate Advisors on our GEO white paper
PRSA webinar on AI and ethics
Client workshop on future of comms
CIPR in-house AI Copilot training planning meet
PRCA podcast planning meet
PR Academy GEO workshop
CIPR workshop on AI and crisis comms
Homeward bound after a very long day but fantastic day in Lyon... although not quite home yet as running a Crisis Comms and AI workshop in London tomorrow. Bizarrely virtually as won't have time to get home in time for it.
November 20, 2025 at 5:41 PM
Homeward bound after a very long day but fantastic day in Lyon... although not quite home yet as running a Crisis Comms and AI workshop in London tomorrow. Bizarrely virtually as won't have time to get home in time for it.
Snow at Heathrow as I wait to board my flight to Lyon where I am giving a talk on the future of public relations and communications. What would be the one thing you would say?
November 19, 2025 at 9:06 AM
Snow at Heathrow as I wait to board my flight to Lyon where I am giving a talk on the future of public relations and communications. What would be the one thing you would say?
Reposted by Stuart Bruce
New @therestpolitics.bsky.social QandA - own goals in Number 10; inside the mind of a teenager; memories of Cheney; climate messages from Norway PM; machismo in Mexico; turmoil in Tanzania
alastaircampbell.org/2025/11/468-...
alastaircampbell.org/2025/11/468-...
468. Starmer in Crisis: Sabotage From Within? (Question Time) - Alastair Campbell
Has Keir Starmer lost control of his own team? Is Gen Z actually the most informed generation yet, or are they cripplingly cynical? And, why is African democracy in retreat? Join Rory and Alastair as ...
alastaircampbell.org
November 13, 2025 at 8:11 AM
New @therestpolitics.bsky.social QandA - own goals in Number 10; inside the mind of a teenager; memories of Cheney; climate messages from Norway PM; machismo in Mexico; turmoil in Tanzania
alastaircampbell.org/2025/11/468-...
alastaircampbell.org/2025/11/468-...
A quick round-up of some of the feedback from Tuesday's launch by Purposeful Relations and 72Point of our Traditional Media’s Influence in the Age of AI and the Impact of Generative Relations and Communications white papers.
Is GEO essential for PR or is it all snake oil? | Stuart Bruce the PR
GEO - generative engine optimisation - is everywhere at the moment. It's sometimes called AEO, GAIO or other equally baffling letters. What it really means is influencing answer given by AI,
www.stuartbruce.biz
November 13, 2025 at 9:20 AM
A quick round-up of some of the feedback from Tuesday's launch by Purposeful Relations and 72Point of our Traditional Media’s Influence in the Age of AI and the Impact of Generative Relations and Communications white papers.
AI answers trusted more than social media influencers. Two new white papers from Purposeful Relations and 72Point cut through the AI answers, GEO/AEO hype to provide actionable insights for PR and comms professionals with insight from a poll of 5,000+ UK adults.
Page not found | Purposeful Relations
This page could not be found on our website.
purposefulrelations.com
November 11, 2025 at 9:30 AM
AI answers trusted more than social media influencers. Two new white papers from Purposeful Relations and 72Point cut through the AI answers, GEO/AEO hype to provide actionable insights for PR and comms professionals with insight from a poll of 5,000+ UK adults.
Golly gosh. Semrush has published a new 'AI Visibility Index' and Reddit is down 82%, Wikipedia 53%, Forbes up 44% and USnew up 137%. Piffle. If you're in PR or comms and want to avoid GEO hype then comment on my LinkedIn post to get the report we're publishing on Tuesday.
Next Tuesday I'll be in Shoreditch with 72Point where we'll be publishing our joint white paper on 'Traditional Media’s Influence in the Age of AI' looking at truth, trust and...
Next Tuesday I'll be in Shoreditch with 72Point where we'll be publishing our joint white paper on 'Traditional Media’s Influence in the Age of AI' looking at truth, trust and the algorithm. We're cutting through the hype about influencing AI answers (GEO, AEO, GAIO or whatever you want to call it) to provide actionable insights that every public relations, communications and corporate affairs leader needs to know and do in 2026. There's no doubt AI will have a huge impact on reputations and brands, but how do you cut through the hype to identify the truth about what you should do? It shows how important this is that our breakfast briefing was full almost as soon as we announced it, but if you comment "Yes please" then we'll make sure you get your copy of the white paper and reports as soon as they are released. The white paper combines...
www.linkedin.com
November 8, 2025 at 4:51 PM
Golly gosh. Semrush has published a new 'AI Visibility Index' and Reddit is down 82%, Wikipedia 53%, Forbes up 44% and USnew up 137%. Piffle. If you're in PR or comms and want to avoid GEO hype then comment on my LinkedIn post to get the report we're publishing on Tuesday.
At the AMEC AI day summit and the news breaks that Getty Images has lost its copyright infringment case against Stability AI. What are the implications for other copyright owners and monitoring companies?
AI firm wins high court ruling after photo agency’s copyright claim
Ruling in case brought by Getty Images against Stability AI is seen as a blow to copyright owners
www.theguardian.com
November 4, 2025 at 2:23 PM
At the AMEC AI day summit and the news breaks that Getty Images has lost its copyright infringment case against Stability AI. What are the implications for other copyright owners and monitoring companies?
GEO (generative engine optimisation) is becoming critical to managing reputation and brand, but it's riddled with snake oil salesmen and hype. In this thoughtful article Converseon's Rob Key looks at the importance of keeping it ethical and effective.
The New Frontier of Generative Engine Optimization: Lessons from the Past and the Perils of Cutting Corners | Rob Key
A call-to-action for practical, trusted and responsible AI practices in the Generative Engine Optimization Industry. #geo #aeo #seo #sociallistening #brandmanagement #AI #ethics #pr Converseon
www.linkedin.com
November 3, 2025 at 3:57 PM
GEO (generative engine optimisation) is becoming critical to managing reputation and brand, but it's riddled with snake oil salesmen and hype. In this thoughtful article Converseon's Rob Key looks at the importance of keeping it ethical and effective.
Read this excellent interview with Simon Baugh, outgoing CEO of the UK Government Communication Service where Helen Dunne talks to him about why collaboration, innovation and skills are key to successful strategic communications.
Simon Baugh's GCS Journey: Transforming Government Communications
Discover Simon Baugh's transformative insights from four years leading UK Government Communications, revealing strategic communication evolution in the modern media landscape.
corporateaffairsunpacked.co.uk
November 3, 2025 at 12:13 PM
Read this excellent interview with Simon Baugh, outgoing CEO of the UK Government Communication Service where Helen Dunne talks to him about why collaboration, innovation and skills are key to successful strategic communications.
One of the great things about AI today, compared to two years ago is hallucinations are rare. However, you need to be on guard as they still occur. This is a classic from Copilot which thinks my correct version of its name is wrong and tries to replace it with a hallucination!
October 27, 2025 at 12:13 PM
One of the great things about AI today, compared to two years ago is hallucinations are rare. However, you need to be on guard as they still occur. This is a classic from Copilot which thinks my correct version of its name is wrong and tries to replace it with a hallucination!
Find out why new AI Growth Labs create opportunities and risks for PR and comms.
AI Growth Labs increase need for social licence for AI | Stuart Bruce
AI Growth Labs will need social licence for AI to ensure public trust which is major opportunity for PR and comms professionals
www.stuartbruce.biz
October 22, 2025 at 9:00 AM
Find out why new AI Growth Labs create opportunities and risks for PR and comms.
Delays and cancellations on @lner are rare. Looks like the next one is running and I've built in two hours slack so still fine to run Copilot training for the board of a PR and comms agency.
October 21, 2025 at 8:37 AM
Delays and cancellations on @lner are rare. Looks like the next one is running and I've built in two hours slack so still fine to run Copilot training for the board of a PR and comms agency.
Reposted by Stuart Bruce
The official data suggests a productivity convergence between London and other large cities for the first time in more than a decade 📊
⚠️ But there are reasons to be cautious about this trend.
Read more👇
buff.ly/rIYgRG9
⚠️ But there are reasons to be cautious about this trend.
Read more👇
buff.ly/rIYgRG9
October 16, 2025 at 7:49 AM
This is depressing. I'm editing a document to remove — em dashes (which I originally typed!) because naive folk will mistakenly think they are always a 'tell' for AI written content. They can indicate AI writing, but not always as AI uses them because people did originally.
October 15, 2025 at 9:41 AM
This is depressing. I'm editing a document to remove — em dashes (which I originally typed!) because naive folk will mistakenly think they are always a 'tell' for AI written content. They can indicate AI writing, but not always as AI uses them because people did originally.
At Leeds Digitial Forum getting a sneak peak at Leeds' economic strategy ahead of it going to exec board tomorrow and launch with Jonathan Pryor and Ed Whiting next week.
October 14, 2025 at 2:57 PM
At Leeds Digitial Forum getting a sneak peak at Leeds' economic strategy ahead of it going to exec board tomorrow and launch with Jonathan Pryor and Ed Whiting next week.
If you're at the @prweekuk.bsky.social InComms Corporate Comms Summit and heard all the talk about GEO then you need to sign up to our exclusive event for senior comms leaders. www.72point.com/hold-the-fro...
Hold the Front Page - 72Point.
www.72point.com
October 8, 2025 at 11:01 AM
If you're at the @prweekuk.bsky.social InComms Corporate Comms Summit and heard all the talk about GEO then you need to sign up to our exclusive event for senior comms leaders. www.72point.com/hold-the-fro...
I had the honour and privilege of being Alan Johnson's director of communications when he stood to be deputy leader. I am delighted, and not surprised, he is backing @bphillipsonMP. bsky.social as deputy leader. www.thetimes.com/uk/politics/...
October 5, 2025 at 7:10 AM
I had the honour and privilege of being Alan Johnson's director of communications when he stood to be deputy leader. I am delighted, and not surprised, he is backing @bphillipsonMP. bsky.social as deputy leader. www.thetimes.com/uk/politics/...
More confirmation that I'm backing the best candidate in Labour's deputy leadership elections.
Here’s why I’m standing to be your Deputy Leader 👇
October 1, 2025 at 4:57 PM
More confirmation that I'm backing the best candidate in Labour's deputy leadership elections.
The Windows Studio Effects on my Surface Laptop Copilot+ are good and mean I now usually use my integrated laptop camera. But I'd like the flexibility of my external camera as well and now Microsoft is adding support for external cameras. ❤️
September 30, 2025 at 10:00 AM
The Windows Studio Effects on my Surface Laptop Copilot+ are good and mean I now usually use my integrated laptop camera. But I'd like the flexibility of my external camera as well and now Microsoft is adding support for external cameras. ❤️
PRWeek has published a survey with Boston University which it says provides the biggest insights into AI’s use in PR yet produced. I've analysed the results and article to provide some analysis and commentary.
PRWeek and Boston University AI in PR survey | Stuart Bruce the PR
PRWeek claims its inaugural AI survey with Boston University provides the biggest insights into AI's use in PR yet produced. However, the headline story is depressingly familiar - aspiration
www.stuartbruce.biz
September 17, 2025 at 4:21 PM
PRWeek has published a survey with Boston University which it says provides the biggest insights into AI’s use in PR yet produced. I've analysed the results and article to provide some analysis and commentary.
If soda means soft drinks or pop then they are all awful as they are all sweet. Ginger beer is the least worst, but bizarrely the ones with sugar aren't as sweet as those with sweetner.
What’s the worst soda?
September 16, 2025 at 6:37 AM
If soda means soft drinks or pop then they are all awful as they are all sweet. Ginger beer is the least worst, but bizarrely the ones with sugar aren't as sweet as those with sweetner.