Steve Carney
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stevecarney.bsky.social
Steve Carney
@stevecarney.bsky.social
520 followers 200 following 17 posts
Marketing doctoral candidate at USC Marshall studying consumers and their choices.
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stevecarney.bsky.social
Meme with woman making a grossed out face because of a 5/5 star rating with 19 ratings next to the same woman making a pleased face because of a 4.6/5 rating with 2,280 ratings. Text: “I think this meme demonstrated the importance of sample size better and more efficiently than any science class I’ve ever taken”
November 27, 2024 at 11:28 PM
stevecarney.bsky.social
Great time sharing my work with @stephtully.bsky.social and Ignacio Riveros at @sjdm-tweets.bsky.social! We find people engage with AI disclosed content less; not because it’s worse quality, but because they feel less connection to the creator. Pre-print here: papers.ssrn.com/sol3/papers....
Academic poster presentation providing an overview of the linked manuscript. The key finding is that disclosing content as AI generated or “Made with AI” reduces engagement because it reduces connection to the creator.
November 24, 2024 at 2:39 PM
stevecarney.bsky.social
🚨New Working Paper🚨
w/ Ignacio Riveros and @stephtully.bsky.social

How do AI-generated content disclosures applied to online content impact engagement?

TikTok data and experiments show disclosures decrease engagement, but not b/c ppl find the content worse...(1/2)

papers.ssrn.com/sol3/papers....
Title, author information, and abstract of working paper.
October 17, 2024 at 12:38 AM