Steppa
@steppa.bsky.social
🎵 | Artist × DJ × Host
👊 | Hang In There • All Storms Pass
▶️ | New Music: ⏬️
https://linktr.ee/steppamusic
👊 | Hang In There • All Storms Pass
▶️ | New Music: ⏬️
https://linktr.ee/steppamusic
Direct fan funding outperforms streaming at smaller scales:
One £5 Patreon supporter = 1,250+ Spotify streams in revenue value. To earn UK min wage (£25,396/year) from Spotify requires 7.93M streams annually (22K daily)
100-125 Patreon supporters at £5 = £500-625 monthly income you control
One £5 Patreon supporter = 1,250+ Spotify streams in revenue value. To earn UK min wage (£25,396/year) from Spotify requires 7.93M streams annually (22K daily)
100-125 Patreon supporters at £5 = £500-625 monthly income you control
November 30, 2025 at 3:55 PM
Direct fan funding outperforms streaming at smaller scales:
One £5 Patreon supporter = 1,250+ Spotify streams in revenue value. To earn UK min wage (£25,396/year) from Spotify requires 7.93M streams annually (22K daily)
100-125 Patreon supporters at £5 = £500-625 monthly income you control
One £5 Patreon supporter = 1,250+ Spotify streams in revenue value. To earn UK min wage (£25,396/year) from Spotify requires 7.93M streams annually (22K daily)
100-125 Patreon supporters at £5 = £500-625 monthly income you control
The gap between vanity metrics and actual income for independent musicians has never been wider. Artists celebrate 50K monthly listeners while struggling to cover rent.
What revenue streams are working for independent artists in 2025 beyond streaming?
What revenue streams are working for independent artists in 2025 beyond streaming?
November 30, 2025 at 3:55 PM
The gap between vanity metrics and actual income for independent musicians has never been wider. Artists celebrate 50K monthly listeners while struggling to cover rent.
What revenue streams are working for independent artists in 2025 beyond streaming?
What revenue streams are working for independent artists in 2025 beyond streaming?
IQ Artist Management client data through 2025 shows immediate economic impact:
→ Session work: 10-20% income declines in budget segments
→ One musician lost £7K in 10 months (18% YoY decline)
→ Sync: AI alternatives now negotiation leverage
This isn't speculative. This is November 2025 reality.
→ Session work: 10-20% income declines in budget segments
→ One musician lost £7K in 10 months (18% YoY decline)
→ Sync: AI alternatives now negotiation leverage
This isn't speculative. This is November 2025 reality.
November 19, 2025 at 9:17 AM
IQ Artist Management client data through 2025 shows immediate economic impact:
→ Session work: 10-20% income declines in budget segments
→ One musician lost £7K in 10 months (18% YoY decline)
→ Sync: AI alternatives now negotiation leverage
This isn't speculative. This is November 2025 reality.
→ Session work: 10-20% income declines in budget segments
→ One musician lost £7K in 10 months (18% YoY decline)
→ Sync: AI alternatives now negotiation leverage
This isn't speculative. This is November 2025 reality.
When major labels settle AI copyright lawsuits and immediately launch commercial partnerships, what does that tell us about the future of independent artist protections?
The UMG-Udio settlement (Oct 29, 2025) created frameworks for major labels. Indies got precisely nothing.
The UMG-Udio settlement (Oct 29, 2025) created frameworks for major labels. Indies got precisely nothing.
November 19, 2025 at 9:17 AM
When major labels settle AI copyright lawsuits and immediately launch commercial partnerships, what does that tell us about the future of independent artist protections?
The UMG-Udio settlement (Oct 29, 2025) created frameworks for major labels. Indies got precisely nothing.
The UMG-Udio settlement (Oct 29, 2025) created frameworks for major labels. Indies got precisely nothing.
Compare:
Spotify: 1,000 streams = £3-5
Bandcamp: 1,000 sales at £1 = £850 (keep 85%)
Patreon: 100 subs at £5/mo = £5,520/year (keep 92%)
One artist: 80k Spotify listeners = £350/mo (20% of income). Bandcamp + Patreon = £835/mo (80%).
Portfolio beats platform dependency every time.
Spotify: 1,000 streams = £3-5
Bandcamp: 1,000 sales at £1 = £850 (keep 85%)
Patreon: 100 subs at £5/mo = £5,520/year (keep 92%)
One artist: 80k Spotify listeners = £350/mo (20% of income). Bandcamp + Patreon = £835/mo (80%).
Portfolio beats platform dependency every time.
November 10, 2025 at 10:07 AM
Compare:
Spotify: 1,000 streams = £3-5
Bandcamp: 1,000 sales at £1 = £850 (keep 85%)
Patreon: 100 subs at £5/mo = £5,520/year (keep 92%)
One artist: 80k Spotify listeners = £350/mo (20% of income). Bandcamp + Patreon = £835/mo (80%).
Portfolio beats platform dependency every time.
Spotify: 1,000 streams = £3-5
Bandcamp: 1,000 sales at £1 = £850 (keep 85%)
Patreon: 100 subs at £5/mo = £5,520/year (keep 92%)
One artist: 80k Spotify listeners = £350/mo (20% of income). Bandcamp + Patreon = £835/mo (80%).
Portfolio beats platform dependency every time.
Massive Attack left Spotify in Sept 2025 over CEO Daniel Ek’s €600M investment in Helsing (military AI weapons).
30% of our IQ Management roster followed immediately. 40% building exits.
Not because leaving is easy—it’s not. But because economic exploitation + weapons funding = enough.
30% of our IQ Management roster followed immediately. 40% building exits.
Not because leaving is easy—it’s not. But because economic exploitation + weapons funding = enough.
November 10, 2025 at 10:07 AM
Massive Attack left Spotify in Sept 2025 over CEO Daniel Ek’s €600M investment in Helsing (military AI weapons).
30% of our IQ Management roster followed immediately. 40% building exits.
Not because leaving is easy—it’s not. But because economic exploitation + weapons funding = enough.
30% of our IQ Management roster followed immediately. 40% building exits.
Not because leaving is easy—it’s not. But because economic exploitation + weapons funding = enough.
The artists who make it? They expect 18-36 months and celebrate small wins quarterly.
The ones who quit? They expected 6 months based on TikTok guru courses.
#musicindustry #independentartists #musicbusiness
The ones who quit? They expected 6 months based on TikTok guru courses.
#musicindustry #independentartists #musicbusiness
November 5, 2025 at 11:06 AM
The artists who make it? They expect 18-36 months and celebrate small wins quarterly.
The ones who quit? They expected 6 months based on TikTok guru courses.
#musicindustry #independentartists #musicbusiness
The ones who quit? They expected 6 months based on TikTok guru courses.
#musicindustry #independentartists #musicbusiness
3. SMART goals: 3-month 500 listeners | 12-month 8,000 | Actual 18-month 36,000
4. Weekly execution: 17.5 hours alongside day job
→ 6 hrs production, 4-6 hrs marketing, 2-3 hrs admin
→ Sustainable, not burnout sprints
4. Weekly execution: 17.5 hours alongside day job
→ 6 hrs production, 4-6 hrs marketing, 2-3 hrs admin
→ Sustainable, not burnout sprints
November 5, 2025 at 11:06 AM
3. SMART goals: 3-month 500 listeners | 12-month 8,000 | Actual 18-month 36,000
4. Weekly execution: 17.5 hours alongside day job
→ 6 hrs production, 4-6 hrs marketing, 2-3 hrs admin
→ Sustainable, not burnout sprints
4. Weekly execution: 17.5 hours alongside day job
→ 6 hrs production, 4-6 hrs marketing, 2-3 hrs admin
→ Sustainable, not burnout sprints
30 years in music industry management, and I'm tired of watching brilliant artists follow 2015 advice in 2025.
Here's what actually worked for our client: 325 → 36,000 monthly listeners in 18 months.
Systems. Accountability. Uncomfortable honesty. 🧵
Here's what actually worked for our client: 325 → 36,000 monthly listeners in 18 months.
Systems. Accountability. Uncomfortable honesty. 🧵
November 5, 2025 at 11:06 AM
30 years in music industry management, and I'm tired of watching brilliant artists follow 2015 advice in 2025.
Here's what actually worked for our client: 325 → 36,000 monthly listeners in 18 months.
Systems. Accountability. Uncomfortable honesty. 🧵
Here's what actually worked for our client: 325 → 36,000 monthly listeners in 18 months.
Systems. Accountability. Uncomfortable honesty. 🧵
THE REALISTIC TIMELINE:
Months 1-6: 50-200 fans (90% quit here)
Months 7-12: Growth accelerates
Months 18-24: 1,000 true fans
Kevin Kelly's framework: 1,000 fans × £100/year = £100K revenue
The math hasn't changed since 2008.
Months 1-6: 50-200 fans (90% quit here)
Months 7-12: Growth accelerates
Months 18-24: 1,000 true fans
Kevin Kelly's framework: 1,000 fans × £100/year = £100K revenue
The math hasn't changed since 2008.
October 22, 2025 at 7:24 PM
THE REALISTIC TIMELINE:
Months 1-6: 50-200 fans (90% quit here)
Months 7-12: Growth accelerates
Months 18-24: 1,000 true fans
Kevin Kelly's framework: 1,000 fans × £100/year = £100K revenue
The math hasn't changed since 2008.
Months 1-6: 50-200 fans (90% quit here)
Months 7-12: Growth accelerates
Months 18-24: 1,000 true fans
Kevin Kelly's framework: 1,000 fans × £100/year = £100K revenue
The math hasn't changed since 2008.
I've watched artists with 50,000 Instagram followers struggle to sell 75 tickets.
Meanwhile artists with 3,000 followers sell out 250-capacity venues consistently.
The difference? One built followers. The other built FANS.
Meanwhile artists with 3,000 followers sell out 250-capacity venues consistently.
The difference? One built followers. The other built FANS.
October 22, 2025 at 7:24 PM
I've watched artists with 50,000 Instagram followers struggle to sell 75 tickets.
Meanwhile artists with 3,000 followers sell out 250-capacity venues consistently.
The difference? One built followers. The other built FANS.
Meanwhile artists with 3,000 followers sell out 250-capacity venues consistently.
The difference? One built followers. The other built FANS.
After 30 years managing independent artists, here's the uncomfortable truth about building a fanbase in 2025:
Most quit at month 5 when they "only" have 200 engaged fans.
They abandon the process right before the compound growth phase kicks in.
Thread 👇
Most quit at month 5 when they "only" have 200 engaged fans.
They abandon the process right before the compound growth phase kicks in.
Thread 👇
October 22, 2025 at 7:24 PM
After 30 years managing independent artists, here's the uncomfortable truth about building a fanbase in 2025:
Most quit at month 5 when they "only" have 200 engaged fans.
They abandon the process right before the compound growth phase kicks in.
Thread 👇
Most quit at month 5 when they "only" have 200 engaged fans.
They abandon the process right before the compound growth phase kicks in.
Thread 👇
Just published thoughts on a framework, I've seen consistently produce results.
For anyone navigating today's music landscape, this systematic approach provides clarity in the chaos.
iqmgmnt.com/artist-caree...
#MusicIndustry #ArtistDevelopment
#IndependentMusic #MusicStrategy
For anyone navigating today's music landscape, this systematic approach provides clarity in the chaos.
iqmgmnt.com/artist-caree...
#MusicIndustry #ArtistDevelopment
#IndependentMusic #MusicStrategy
October 2, 2025 at 6:59 PM
Just published thoughts on a framework, I've seen consistently produce results.
For anyone navigating today's music landscape, this systematic approach provides clarity in the chaos.
iqmgmnt.com/artist-caree...
#MusicIndustry #ArtistDevelopment
#IndependentMusic #MusicStrategy
For anyone navigating today's music landscape, this systematic approach provides clarity in the chaos.
iqmgmnt.com/artist-caree...
#MusicIndustry #ArtistDevelopment
#IndependentMusic #MusicStrategy
Spent months analysing why music piracy bounced back in 2024 despite streaming dominance.
It turns out it's not about "free music". It's about platform reliability & value perception & its on the rise.
Full analysis: iqmgmnt.com/music-piracy...
#musicpiracy #streamingeconomics #digitalrights
It turns out it's not about "free music". It's about platform reliability & value perception & its on the rise.
Full analysis: iqmgmnt.com/music-piracy...
#musicpiracy #streamingeconomics #digitalrights
September 26, 2025 at 7:14 PM
Spent months analysing why music piracy bounced back in 2024 despite streaming dominance.
It turns out it's not about "free music". It's about platform reliability & value perception & its on the rise.
Full analysis: iqmgmnt.com/music-piracy...
#musicpiracy #streamingeconomics #digitalrights
It turns out it's not about "free music". It's about platform reliability & value perception & its on the rise.
Full analysis: iqmgmnt.com/music-piracy...
#musicpiracy #streamingeconomics #digitalrights
Understanding music contracts can help you make better career decisions.
👉 iqmgmnt.com/navigating-u...
These agreements define ownership, revenue sharing, and creative control for years. 📝
#MusicEducation #UKMusic #ContractBasics #ArtistDevelopment
👉 iqmgmnt.com/navigating-u...
These agreements define ownership, revenue sharing, and creative control for years. 📝
#MusicEducation #UKMusic #ContractBasics #ArtistDevelopment
September 19, 2025 at 8:36 PM
Understanding music contracts can help you make better career decisions.
👉 iqmgmnt.com/navigating-u...
These agreements define ownership, revenue sharing, and creative control for years. 📝
#MusicEducation #UKMusic #ContractBasics #ArtistDevelopment
👉 iqmgmnt.com/navigating-u...
These agreements define ownership, revenue sharing, and creative control for years. 📝
#MusicEducation #UKMusic #ContractBasics #ArtistDevelopment
Just published a deep dive into UK music industry internships for 2025.
Major labels are recruiting differently, legal requirements have tightened around minimum wage, & the skills employers want aren't what most expect
📝: iqmgmnt.com/music-indust...
#MusicIndustry #Internships #MusicCareers
Major labels are recruiting differently, legal requirements have tightened around minimum wage, & the skills employers want aren't what most expect
📝: iqmgmnt.com/music-indust...
#MusicIndustry #Internships #MusicCareers
September 2, 2025 at 2:02 PM
Just published a deep dive into UK music industry internships for 2025.
Major labels are recruiting differently, legal requirements have tightened around minimum wage, & the skills employers want aren't what most expect
📝: iqmgmnt.com/music-indust...
#MusicIndustry #Internships #MusicCareers
Major labels are recruiting differently, legal requirements have tightened around minimum wage, & the skills employers want aren't what most expect
📝: iqmgmnt.com/music-indust...
#MusicIndustry #Internships #MusicCareers
Just published my deep dive into sync licensing rates 📊
Everyone asks "how much does sync pay?" That depends on many variables.
The real question is "What drives the fee?"
Full breakdown: iqmgmnt.com/uk-sync-lice...
#synclicensing #musiclicensing #tvmusic #filmmusic
Everyone asks "how much does sync pay?" That depends on many variables.
The real question is "What drives the fee?"
Full breakdown: iqmgmnt.com/uk-sync-lice...
#synclicensing #musiclicensing #tvmusic #filmmusic
August 21, 2025 at 10:46 AM
Just published my deep dive into sync licensing rates 📊
Everyone asks "how much does sync pay?" That depends on many variables.
The real question is "What drives the fee?"
Full breakdown: iqmgmnt.com/uk-sync-lice...
#synclicensing #musiclicensing #tvmusic #filmmusic
Everyone asks "how much does sync pay?" That depends on many variables.
The real question is "What drives the fee?"
Full breakdown: iqmgmnt.com/uk-sync-lice...
#synclicensing #musiclicensing #tvmusic #filmmusic
🎵 Music marketing strategies that work in 2025
The landscape keeps evolving but smart artists focus on the fundamentals that stay consistent across platforms.
Complete guide with strategies: iqmgmnt.com/music-market...
#musicmarketing #independentartists #tiktokmarketing
The landscape keeps evolving but smart artists focus on the fundamentals that stay consistent across platforms.
Complete guide with strategies: iqmgmnt.com/music-market...
#musicmarketing #independentartists #tiktokmarketing
August 15, 2025 at 2:38 PM
🎵 Music marketing strategies that work in 2025
The landscape keeps evolving but smart artists focus on the fundamentals that stay consistent across platforms.
Complete guide with strategies: iqmgmnt.com/music-market...
#musicmarketing #independentartists #tiktokmarketing
The landscape keeps evolving but smart artists focus on the fundamentals that stay consistent across platforms.
Complete guide with strategies: iqmgmnt.com/music-market...
#musicmarketing #independentartists #tiktokmarketing
30 years in music taught me that A&R is the most misunderstood job.
iqmgmnt.com/what-does-a-...
Reality: They're not gatekeepers. They're scouts, analysing data like stock traders.
"Repertoire"? Now it's about shaping entire creative visions.
#MusicIndustry #AR #ArtistDevelopment #MusicBusiness
iqmgmnt.com/what-does-a-...
Reality: They're not gatekeepers. They're scouts, analysing data like stock traders.
"Repertoire"? Now it's about shaping entire creative visions.
#MusicIndustry #AR #ArtistDevelopment #MusicBusiness
August 11, 2025 at 9:44 AM
30 years in music taught me that A&R is the most misunderstood job.
iqmgmnt.com/what-does-a-...
Reality: They're not gatekeepers. They're scouts, analysing data like stock traders.
"Repertoire"? Now it's about shaping entire creative visions.
#MusicIndustry #AR #ArtistDevelopment #MusicBusiness
iqmgmnt.com/what-does-a-...
Reality: They're not gatekeepers. They're scouts, analysing data like stock traders.
"Repertoire"? Now it's about shaping entire creative visions.
#MusicIndustry #AR #ArtistDevelopment #MusicBusiness
AI-generated tracks are exploding, but UK copyright law hasn’t kept pace. And, no one in the music industry wants to talk about this uncomfortable issue.
New blog 👉 iqmgmnt.com/ai-generated...
#musicindustry #aimusic #copyrightlaw
New blog 👉 iqmgmnt.com/ai-generated...
#musicindustry #aimusic #copyrightlaw
August 5, 2025 at 7:35 PM
AI-generated tracks are exploding, but UK copyright law hasn’t kept pace. And, no one in the music industry wants to talk about this uncomfortable issue.
New blog 👉 iqmgmnt.com/ai-generated...
#musicindustry #aimusic #copyrightlaw
New blog 👉 iqmgmnt.com/ai-generated...
#musicindustry #aimusic #copyrightlaw
🚨 BREAKING: Peshay’s iconic 1996 Studio Set was removed from YouTube TWICE.
Sykes registered “Chameleon – Links” as his own (SR0001026600).
🎯 GOAL: 50K signatures to force reform.
🔗 www.change.org/SavePeshaySet
Share this post to spread the word!
#SavePeshayMix #DrumAndBass #CopyrightReform
Sykes registered “Chameleon – Links” as his own (SR0001026600).
🎯 GOAL: 50K signatures to force reform.
🔗 www.change.org/SavePeshaySet
Share this post to spread the word!
#SavePeshayMix #DrumAndBass #CopyrightReform
May 15, 2025 at 6:33 AM
🚨 BREAKING: Peshay’s iconic 1996 Studio Set was removed from YouTube TWICE.
Sykes registered “Chameleon – Links” as his own (SR0001026600).
🎯 GOAL: 50K signatures to force reform.
🔗 www.change.org/SavePeshaySet
Share this post to spread the word!
#SavePeshayMix #DrumAndBass #CopyrightReform
Sykes registered “Chameleon – Links” as his own (SR0001026600).
🎯 GOAL: 50K signatures to force reform.
🔗 www.change.org/SavePeshaySet
Share this post to spread the word!
#SavePeshayMix #DrumAndBass #CopyrightReform
They tried to take it away, so DJ Peshay brought it back. 🙏❤️
Peshay Studio Set 1996 with 3 million views, was the recent victim of a wrongful copyright claim & removed from YouTube.
Now, its back.
Watch/Listen youtu.be/xSXL8Z93AnE?...
#peshay #studioset1996 #dnbmusic ##drumandbass
Peshay Studio Set 1996 with 3 million views, was the recent victim of a wrongful copyright claim & removed from YouTube.
Now, its back.
Watch/Listen youtu.be/xSXL8Z93AnE?...
#peshay #studioset1996 #dnbmusic ##drumandbass
April 27, 2025 at 8:01 PM
They tried to take it away, so DJ Peshay brought it back. 🙏❤️
Peshay Studio Set 1996 with 3 million views, was the recent victim of a wrongful copyright claim & removed from YouTube.
Now, its back.
Watch/Listen youtu.be/xSXL8Z93AnE?...
#peshay #studioset1996 #dnbmusic ##drumandbass
Peshay Studio Set 1996 with 3 million views, was the recent victim of a wrongful copyright claim & removed from YouTube.
Now, its back.
Watch/Listen youtu.be/xSXL8Z93AnE?...
#peshay #studioset1996 #dnbmusic ##drumandbass
The 2025 remaster for Peshay's Sept 1993 Yaman mix is available to watch and listen to over on the Tube. 🎵📺
What a mix!!
youtu.be/m61b2nRC3nA?...
More on the way for 2025!
Enjoy! 🙏❤️
#peshay #jungletechno #ravemusic #drumandbass
What a mix!!
youtu.be/m61b2nRC3nA?...
More on the way for 2025!
Enjoy! 🙏❤️
#peshay #jungletechno #ravemusic #drumandbass
February 7, 2025 at 8:47 PM
The 2025 remaster for Peshay's Sept 1993 Yaman mix is available to watch and listen to over on the Tube. 🎵📺
What a mix!!
youtu.be/m61b2nRC3nA?...
More on the way for 2025!
Enjoy! 🙏❤️
#peshay #jungletechno #ravemusic #drumandbass
What a mix!!
youtu.be/m61b2nRC3nA?...
More on the way for 2025!
Enjoy! 🙏❤️
#peshay #jungletechno #ravemusic #drumandbass
In the untamed West, a pioneer and his protégé set out on a perilous journey. Amidst great hardships, bonds were forged as they strived towards a shared goal.
🎶 Peshay & Steppa - Red Sun (Edit)
📽 RDP
#drumandbass #newmusic #videoviral #redsun #musicsky
🎶 Peshay & Steppa - Red Sun (Edit)
📽 RDP
#drumandbass #newmusic #videoviral #redsun #musicsky
January 25, 2025 at 11:55 PM
In the untamed West, a pioneer and his protégé set out on a perilous journey. Amidst great hardships, bonds were forged as they strived towards a shared goal.
🎶 Peshay & Steppa - Red Sun (Edit)
📽 RDP
#drumandbass #newmusic #videoviral #redsun #musicsky
🎶 Peshay & Steppa - Red Sun (Edit)
📽 RDP
#drumandbass #newmusic #videoviral #redsun #musicsky
The third single from Peahay's new album Re·View Part One, is available today. 🎶🎧
The western-inspired collab Red Sun (Edit) by Peshay & @SteppaMusic - is out now! 🔥🔥
Check it out here: ffm.to/red_sun
#peshay #redsun #dnb #NewMusicFriday #NewMusic2024
The western-inspired collab Red Sun (Edit) by Peshay & @SteppaMusic - is out now! 🔥🔥
Check it out here: ffm.to/red_sun
#peshay #redsun #dnb #NewMusicFriday #NewMusic2024
December 20, 2024 at 9:12 PM
The third single from Peahay's new album Re·View Part One, is available today. 🎶🎧
The western-inspired collab Red Sun (Edit) by Peshay & @SteppaMusic - is out now! 🔥🔥
Check it out here: ffm.to/red_sun
#peshay #redsun #dnb #NewMusicFriday #NewMusic2024
The western-inspired collab Red Sun (Edit) by Peshay & @SteppaMusic - is out now! 🔥🔥
Check it out here: ffm.to/red_sun
#peshay #redsun #dnb #NewMusicFriday #NewMusic2024