Steph Smith
@stephsmithphd.bsky.social
37 followers
34 following
1 posts
Assistant Professor of Marketing @ Chicago Booth.
Researching how and why we choose what we choose. Sometimes it makes sense.
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Steph Smith
@stephsmithphd.bsky.social
· Apr 22
New article on the role of attention in opportunity-cost neglect, with the fabulous Steph Smith and @spillersas.bsky.social. Outside options that are explicit (Keep Money) vs implicit (Don't Buy), attract more attention, both gaze and gaze effect on choice. 1/n authors.elsevier.com/c/1kycc_Ebvv...
authors.elsevier.com