Thanks for your input. I am working with several clients with their BDM budgets for 2026 at the moment. The first thing and the longest time we invest in this is to nail down the objectives and commit to it. I always find once that is done, everything sles falls into place naturally.

Thanks for commenting. I agree with you. Where I am based, a lot of law firms are not even ready to have a marketing strategy, nevermind including AI.