Calling everyone “Guide” blurs the line. It treats tech & humanity like interchangeable experiences. They’re not. Use titles reflecting care not cleverness. Deliver on promises. Language matters, shaping how people feel & what they do next. It matters FAR more than you think™

#Doingcxright

So what are we guiding, exactly? Companies are blending human & AI support today. That’s not the problem. When automation can fix something fast, that’s great. Yet, when empathy is needed, that’s when being human becomes the real differentiator👇

#DoingCXRight

Learn more about the origin of Customer Service Week and CX Day and ways to celebrate all year: Article + podcast Ep 192 featuring Greg Melia, CEO CXPA
www.linkedin.com/in/gregmelia/
doingcxright.com/2025/10/05/...

When you celebrate #CXDay and #CustomerServiceWeek all year long, you stop settling for mediocrity of "satisfied" customers and start benefiting from real value: increased revenue, stronger retention, a top-tier brand reputation, and a fulfilled team. That's #DoingCXRight®

6️⃣ Turn Customer Service Week into a launchpad for lasting change. Apply what you’ve learned to refine systems, empower people, & build a culture where a customer-first mindset is the team’s natural default.

5️⃣ Use AI to find the root cause of recurring customer issues and enable your team to fix them at the source. By eliminating obstacles early, people can spend less energy troubleshooting and more time focusing on personal connections that keep customers loyal.