There’s a great deal of evidence that suggests that in large-scale disasters, community members are the first responders.

I trust your services for that reason.

5/ The consequences of crises we manage today, and the decisions we make in them, can have generational and societal impacts that we may never see.

What a legacy to leave if we manage well.

Check out www.subitis.ca if you want some help with #crisis management and #resilience. /end

4/ They're the household name they are arguably because of their handling of the 1982 crisis, 43 years ago.

And because they're a household name, a lot of people aren't buying what's being said about #Tylenol by the actual Secretary of Health and the POTUS.

That's how powerful brand trust is.

3/ ...saying that it causes autism. It doesn't. It so obviously doesn't.

And #Tylenol is back at it again, building and maintaining trust in their brand.

And quite frankly they are cashing in on some of the trust they've earned, too.

It's incredible when you think about it...

2/ Essentially, Johnson & Johnson immediately announced the 1982 poisoning that killed seven people and recalled everything they had shipped.

They built lasting trust and respect as a brand and as #crisis managers.

Fast forward to today and 47 and RFK are lying about #Tylenol specifically...