Crystal Waddell
@simpleandsmartseo.bsky.social
Host of The Simple and Smart SEO Show. Like always, here to learn from you smart people!
Amazon. Etsy. Shopify. It’s all pay-to-play.
💡 The key is being recommendable.
That’s where SEO, GEO, and visibility strategy meet.
🎧 Clip from my conversation with Garrett Sussman Sussman on The Simple and Smart SEO Show Podcast dropping this week!
#aishopping #chatgpt #shopify
💡 The key is being recommendable.
That’s where SEO, GEO, and visibility strategy meet.
🎧 Clip from my conversation with Garrett Sussman Sussman on The Simple and Smart SEO Show Podcast dropping this week!
#aishopping #chatgpt #shopify
November 10, 2025 at 2:02 PM
Amazon. Etsy. Shopify. It’s all pay-to-play.
💡 The key is being recommendable.
That’s where SEO, GEO, and visibility strategy meet.
🎧 Clip from my conversation with Garrett Sussman Sussman on The Simple and Smart SEO Show Podcast dropping this week!
#aishopping #chatgpt #shopify
💡 The key is being recommendable.
That’s where SEO, GEO, and visibility strategy meet.
🎧 Clip from my conversation with Garrett Sussman Sussman on The Simple and Smart SEO Show Podcast dropping this week!
#aishopping #chatgpt #shopify
🎙️ “If I'm losing traffic that's not actually gonna generate revenue, I could care less. Send what's going to generate revenue.”
For years, we’ve been told to chase clicks.
But clicks don’t pay the bills. Customers do.
The new era of SEO isn’t about more traffic.
It’s about better traffic.
For years, we’ve been told to chase clicks.
But clicks don’t pay the bills. Customers do.
The new era of SEO isn’t about more traffic.
It’s about better traffic.
November 9, 2025 at 6:03 PM
🎙️ “If I'm losing traffic that's not actually gonna generate revenue, I could care less. Send what's going to generate revenue.”
For years, we’ve been told to chase clicks.
But clicks don’t pay the bills. Customers do.
The new era of SEO isn’t about more traffic.
It’s about better traffic.
For years, we’ve been told to chase clicks.
But clicks don’t pay the bills. Customers do.
The new era of SEO isn’t about more traffic.
It’s about better traffic.
“OpenAI can take a cut — if they bring me the sale!” 💥
Shopify sellers, this is the future of ecommerce.
AI + visibility = revenue.
🎧 Full convo on The Simple and Smart SEO Show.
Shopify sellers, this is the future of ecommerce.
AI + visibility = revenue.
🎧 Full convo on The Simple and Smart SEO Show.
November 2, 2025 at 11:08 PM
“OpenAI can take a cut — if they bring me the sale!” 💥
Shopify sellers, this is the future of ecommerce.
AI + visibility = revenue.
🎧 Full convo on The Simple and Smart SEO Show.
Shopify sellers, this is the future of ecommerce.
AI + visibility = revenue.
🎧 Full convo on The Simple and Smart SEO Show.
Need to build AI skills?
"We all gotta start somewhere. So you might as well just start now.” 💡
That reminder from Ana De La Cruz hit hard this week on The Simple and Smart SEO Show Podcast.
#SEO#AI#WomenInSEO#SimpleAndSmartSEO #DigitalMarketing
"We all gotta start somewhere. So you might as well just start now.” 💡
That reminder from Ana De La Cruz hit hard this week on The Simple and Smart SEO Show Podcast.
#SEO#AI#WomenInSEO#SimpleAndSmartSEO #DigitalMarketing
October 29, 2025 at 4:03 PM
Need to build AI skills?
"We all gotta start somewhere. So you might as well just start now.” 💡
That reminder from Ana De La Cruz hit hard this week on The Simple and Smart SEO Show Podcast.
#SEO#AI#WomenInSEO#SimpleAndSmartSEO #DigitalMarketing
"We all gotta start somewhere. So you might as well just start now.” 💡
That reminder from Ana De La Cruz hit hard this week on The Simple and Smart SEO Show Podcast.
#SEO#AI#WomenInSEO#SimpleAndSmartSEO #DigitalMarketing
“I’ve seen $500 million companies using YouTube embeds on their sites… watching CAT videos! 🐱😂” — Andy Crestodina
💡 If it’s a conversion-focused page, you need a pro video player.
Don’t lose sales to distractions.
🎧 Full convo on The Simple and Smart SEO Show
💡 If it’s a conversion-focused page, you need a pro video player.
Don’t lose sales to distractions.
🎧 Full convo on The Simple and Smart SEO Show
October 11, 2025 at 7:31 PM
“I’ve seen $500 million companies using YouTube embeds on their sites… watching CAT videos! 🐱😂” — Andy Crestodina
💡 If it’s a conversion-focused page, you need a pro video player.
Don’t lose sales to distractions.
🎧 Full convo on The Simple and Smart SEO Show
💡 If it’s a conversion-focused page, you need a pro video player.
Don’t lose sales to distractions.
🎧 Full convo on The Simple and Smart SEO Show
“Influencer marketing is future proof. It’s human connection — and that’s something AI can’t replicate.” 🤖❤️ — Andy Crestodina
Real people. Real relationships. That’s the future of visibility. 🌍✨
🎧 Full convo with Andy Crestodina on The Simple and Smart SEO Show
Real people. Real relationships. That’s the future of visibility. 🌍✨
🎧 Full convo with Andy Crestodina on The Simple and Smart SEO Show
October 10, 2025 at 9:33 PM
“Influencer marketing is future proof. It’s human connection — and that’s something AI can’t replicate.” 🤖❤️ — Andy Crestodina
Real people. Real relationships. That’s the future of visibility. 🌍✨
🎧 Full convo with Andy Crestodina on The Simple and Smart SEO Show
Real people. Real relationships. That’s the future of visibility. 🌍✨
🎧 Full convo with Andy Crestodina on The Simple and Smart SEO Show
“Getting mentioned online is so important now.
How do you find the people who could be genuine mouthpieces for your brand?” 💭
Not just influencers-for-hire… but the real people who love what you do and naturally talk about it.
🎧 Hear the full convo on The Simple and Smart SEO Show!
How do you find the people who could be genuine mouthpieces for your brand?” 💭
Not just influencers-for-hire… but the real people who love what you do and naturally talk about it.
🎧 Hear the full convo on The Simple and Smart SEO Show!
October 9, 2025 at 7:31 PM
“Getting mentioned online is so important now.
How do you find the people who could be genuine mouthpieces for your brand?” 💭
Not just influencers-for-hire… but the real people who love what you do and naturally talk about it.
🎧 Hear the full convo on The Simple and Smart SEO Show!
How do you find the people who could be genuine mouthpieces for your brand?” 💭
Not just influencers-for-hire… but the real people who love what you do and naturally talk about it.
🎧 Hear the full convo on The Simple and Smart SEO Show!
Andy Crestodina called it:
“Video testimonials and video product reviews are the atomic bomb of marketing.” 💣🎥
And he’s right!
You can never have too many happy customer videos — they’re like sales reps that work 24/7. 💬💰
#testimonials #video #websiteoptimization
“Video testimonials and video product reviews are the atomic bomb of marketing.” 💣🎥
And he’s right!
You can never have too many happy customer videos — they’re like sales reps that work 24/7. 💬💰
#testimonials #video #websiteoptimization
October 7, 2025 at 2:02 AM
Andy Crestodina called it:
“Video testimonials and video product reviews are the atomic bomb of marketing.” 💣🎥
And he’s right!
You can never have too many happy customer videos — they’re like sales reps that work 24/7. 💬💰
#testimonials #video #websiteoptimization
“Video testimonials and video product reviews are the atomic bomb of marketing.” 💣🎥
And he’s right!
You can never have too many happy customer videos — they’re like sales reps that work 24/7. 💬💰
#testimonials #video #websiteoptimization
"It’s the perfect time for lifelong learners to be in this industry — there’s just so much to learn every day."
That’s what I told Andy Crestodina on The Simple and Smart SEO Show — and it’s exactly why I love SEO. 🚀
Catch the full convo October 1 wherever you love your podcasts!
#seo #geo
That’s what I told Andy Crestodina on The Simple and Smart SEO Show — and it’s exactly why I love SEO. 🚀
Catch the full convo October 1 wherever you love your podcasts!
#seo #geo
October 3, 2025 at 3:53 PM
🚀 Imagine having a repeatable system for every product in your shop.
In Part 1 of our SEO Squad Workshop, we’re building product + collection pages step by step—starting with nailing search intent, keywords, and templates.
👩🏽💻 This is how you make SEO work smarter, not harder.
👉🏽 Don’t miss Part 2!
In Part 1 of our SEO Squad Workshop, we’re building product + collection pages step by step—starting with nailing search intent, keywords, and templates.
👩🏽💻 This is how you make SEO work smarter, not harder.
👉🏽 Don’t miss Part 2!
September 16, 2025 at 5:45 PM
🚀 Imagine having a repeatable system for every product in your shop.
In Part 1 of our SEO Squad Workshop, we’re building product + collection pages step by step—starting with nailing search intent, keywords, and templates.
👩🏽💻 This is how you make SEO work smarter, not harder.
👉🏽 Don’t miss Part 2!
In Part 1 of our SEO Squad Workshop, we’re building product + collection pages step by step—starting with nailing search intent, keywords, and templates.
👩🏽💻 This is how you make SEO work smarter, not harder.
👉🏽 Don’t miss Part 2!
🔥 “Creators suffer now. AI wins now. But in the long run? Everyone loses if they don’t fix this.”
— Heather Physioc
This isn’t just about clicks. It’s about the future of the web’s economy. 👀
Do you think AI companies are moving too fast without protecting creators?
#creators #ai
— Heather Physioc
This isn’t just about clicks. It’s about the future of the web’s economy. 👀
Do you think AI companies are moving too fast without protecting creators?
#creators #ai
September 12, 2025 at 8:31 PM
✨ “SEO isn’t dead… but the word SEO is losing its luster." 👀
Optimization? That’s forever. 🚀
Do you agree?
#SEO #discovereability #searchengineoptimization
Optimization? That’s forever. 🚀
Do you agree?
#SEO #discovereability #searchengineoptimization
September 12, 2025 at 2:02 AM
✨ “SEO isn’t dead… but the word SEO is losing its luster." 👀
Optimization? That’s forever. 🚀
Do you agree?
#SEO #discovereability #searchengineoptimization
Optimization? That’s forever. 🚀
Do you agree?
#SEO #discovereability #searchengineoptimization
💬 “I do worry a little bit about the next generation of SEOs… not because there won’t be demand for discoverability experts, but because the things they’ll be expected to do will be different.” — Heather Physioc
Are we preparing them for that shift?
Are we preparing them for that shift?
September 10, 2025 at 10:31 PM
💬 “I do worry a little bit about the next generation of SEOs… not because there won’t be demand for discoverability experts, but because the things they’ll be expected to do will be different.” — Heather Physioc
Are we preparing them for that shift?
Are we preparing them for that shift?
🚨 New Episode! 🚨 Heather Physioc joins The Simple and Smart SEO Show to talk about why SEO is bigger than Google 👀 + how small shops 🛍🏽 can win in AI-driven search. Don’t miss this convo on discoverability everywhere!
September 4, 2025 at 8:01 PM
🚨 New Episode! 🚨 Heather Physioc joins The Simple and Smart SEO Show to talk about why SEO is bigger than Google 👀 + how small shops 🛍🏽 can win in AI-driven search. Don’t miss this convo on discoverability everywhere!
✨ “If we only think about Google + websites, we’ll be obsolete.” – Heather Physioc 👀🏼 Customers search on TikTok, Pinterest, Amazon, even AI tools. 🛍🏼 SEO is bigger than Google now—it’s about discoverability everywhere. Where do your buyers search?
August 31, 2025 at 4:03 PM
✨ “If we only think about Google + websites, we’ll be obsolete.” – Heather Physioc 👀🏼 Customers search on TikTok, Pinterest, Amazon, even AI tools. 🛍🏼 SEO is bigger than Google now—it’s about discoverability everywhere. Where do your buyers search?
😅 “Better than nothing.”
That’s my motto when it comes to repurposing your content.
It doesn’t have to be perfect. It doesn’t have to follow every “best practice.”
If you’ve already created something valuable → share it again. In all the places.
Because staying visible > staying invisible.
That’s my motto when it comes to repurposing your content.
It doesn’t have to be perfect. It doesn’t have to follow every “best practice.”
If you’ve already created something valuable → share it again. In all the places.
Because staying visible > staying invisible.
August 28, 2025 at 12:50 AM
😅 “Better than nothing.”
That’s my motto when it comes to repurposing your content.
It doesn’t have to be perfect. It doesn’t have to follow every “best practice.”
If you’ve already created something valuable → share it again. In all the places.
Because staying visible > staying invisible.
That’s my motto when it comes to repurposing your content.
It doesn’t have to be perfect. It doesn’t have to follow every “best practice.”
If you’ve already created something valuable → share it again. In all the places.
Because staying visible > staying invisible.
👉🏾 “If I’m in your shoes, I’m thinking, where are people actually doing this type of research for wood carvings and custom products? Probably Pinterest. Probably Instagram. Probably TikTok. Those are the channels they’re spending time. So how do you influence that? Same SEO fundamentals ..."
August 26, 2025 at 7:31 PM
👉🏾 “If I’m in your shoes, I’m thinking, where are people actually doing this type of research for wood carvings and custom products? Probably Pinterest. Probably Instagram. Probably TikTok. Those are the channels they’re spending time. So how do you influence that? Same SEO fundamentals ..."
🔥 Truth bomb from Ross Simmonds:
👉 “You might not need to create anything else this year. You might just need to promote the things you’ve already done.”
Most of us are sitting on GOLD content. Stop chasing “what’s next” & start amplifying what you’ve already built.
#seo #contentmarketing
👉 “You might not need to create anything else this year. You might just need to promote the things you’ve already done.”
Most of us are sitting on GOLD content. Stop chasing “what’s next” & start amplifying what you’ve already built.
#seo #contentmarketing
August 24, 2025 at 2:02 PM
🔥 Truth bomb from Ross Simmonds:
👉 “You might not need to create anything else this year. You might just need to promote the things you’ve already done.”
Most of us are sitting on GOLD content. Stop chasing “what’s next” & start amplifying what you’ve already built.
#seo #contentmarketing
👉 “You might not need to create anything else this year. You might just need to promote the things you’ve already done.”
Most of us are sitting on GOLD content. Stop chasing “what’s next” & start amplifying what you’ve already built.
#seo #contentmarketing
🚫 Afraid of being unfollowed? Ross Simmonds calls that “absolute chaos.”
The truth: people can’t support your work if they don’t see it. Stop letting fear hold you back from promoting yourself and sharing your ideas.
🎧 Hear the full conversation → dm me ROSS for the link!
#digitalmarketing
The truth: people can’t support your work if they don’t see it. Stop letting fear hold you back from promoting yourself and sharing your ideas.
🎧 Hear the full conversation → dm me ROSS for the link!
#digitalmarketing
August 23, 2025 at 6:02 PM
🚫 Afraid of being unfollowed? Ross Simmonds calls that “absolute chaos.”
The truth: people can’t support your work if they don’t see it. Stop letting fear hold you back from promoting yourself and sharing your ideas.
🎧 Hear the full conversation → dm me ROSS for the link!
#digitalmarketing
The truth: people can’t support your work if they don’t see it. Stop letting fear hold you back from promoting yourself and sharing your ideas.
🎧 Hear the full conversation → dm me ROSS for the link!
#digitalmarketing
🎯 Struggling with what to post next? Ross Simmonds keeps it simple: follow the 4 Es.
Every piece of content you create should be one (or more) of these:
✨ Educational
✨ Engaging
✨ Entertaining
✨ Empowering
If it doesn’t fit? It’s probably not worth posting.
#contentmarketingtips #seo
Every piece of content you create should be one (or more) of these:
✨ Educational
✨ Engaging
✨ Entertaining
✨ Empowering
If it doesn’t fit? It’s probably not worth posting.
#contentmarketingtips #seo
August 22, 2025 at 4:03 PM
🎯 Struggling with what to post next? Ross Simmonds keeps it simple: follow the 4 Es.
Every piece of content you create should be one (or more) of these:
✨ Educational
✨ Engaging
✨ Entertaining
✨ Empowering
If it doesn’t fit? It’s probably not worth posting.
#contentmarketingtips #seo
Every piece of content you create should be one (or more) of these:
✨ Educational
✨ Engaging
✨ Entertaining
✨ Empowering
If it doesn’t fit? It’s probably not worth posting.
#contentmarketingtips #seo
💡 Ross Simmonds says: If you want AI like ChatGPT to cite your brand, you need to show up where LLMs pull info—LinkedIn, Reddit, Quora, Medium. Create + distribute content that aligns with your message and you’ll increase your chances of being part of the conversation.
August 20, 2025 at 1:34 AM
💡 Ross Simmonds says: If you want AI like ChatGPT to cite your brand, you need to show up where LLMs pull info—LinkedIn, Reddit, Quora, Medium. Create + distribute content that aligns with your message and you’ll increase your chances of being part of the conversation.
💡 I made a $7 Surfer SEO Workbook for Shopify with:
✅ Prompts
✅ Examples
✅ Space to draft your copy
✅ Keyword tips that actually make sense
Perfect for collection pages, product descriptions, and more — no guesswork required. 🙌🏽
#ShopifySEO #SurferSEO #SimpleAndSmartSEO
✅ Prompts
✅ Examples
✅ Space to draft your copy
✅ Keyword tips that actually make sense
Perfect for collection pages, product descriptions, and more — no guesswork required. 🙌🏽
#ShopifySEO #SurferSEO #SimpleAndSmartSEO
August 14, 2025 at 2:02 PM
💡 I made a $7 Surfer SEO Workbook for Shopify with:
✅ Prompts
✅ Examples
✅ Space to draft your copy
✅ Keyword tips that actually make sense
Perfect for collection pages, product descriptions, and more — no guesswork required. 🙌🏽
#ShopifySEO #SurferSEO #SimpleAndSmartSEO
✅ Prompts
✅ Examples
✅ Space to draft your copy
✅ Keyword tips that actually make sense
Perfect for collection pages, product descriptions, and more — no guesswork required. 🙌🏽
#ShopifySEO #SurferSEO #SimpleAndSmartSEO
📍Small business owner with no SEO team?
📍No problem. ✨
🛍️ Because smart structure + strategic tools = sustainable visibility.
You can show up — and win — in search. 💪🏽
🎥 Watch the full breakdown in the latest episode of the Simple and Smart SEO Podcast!
📍No problem. ✨
🛍️ Because smart structure + strategic tools = sustainable visibility.
You can show up — and win — in search. 💪🏽
🎥 Watch the full breakdown in the latest episode of the Simple and Smart SEO Podcast!
August 14, 2025 at 3:05 AM
📍Small business owner with no SEO team?
📍No problem. ✨
🛍️ Because smart structure + strategic tools = sustainable visibility.
You can show up — and win — in search. 💪🏽
🎥 Watch the full breakdown in the latest episode of the Simple and Smart SEO Podcast!
📍No problem. ✨
🛍️ Because smart structure + strategic tools = sustainable visibility.
You can show up — and win — in search. 💪🏽
🎥 Watch the full breakdown in the latest episode of the Simple and Smart SEO Podcast!
💡 Pro Tip for Shopify Sellers:
You don’t need long content to boost SEO — just the right words.
Even a short paragraph — 50 to 100 words — using 3–4 relevant keywords can make a big impact. 🛍️✨
#ShopifySEO #SEOtips #SurferSEO #SimpleAndSmartSEO
You don’t need long content to boost SEO — just the right words.
Even a short paragraph — 50 to 100 words — using 3–4 relevant keywords can make a big impact. 🛍️✨
#ShopifySEO #SEOtips #SurferSEO #SimpleAndSmartSEO
August 12, 2025 at 7:31 PM
💡 Pro Tip for Shopify Sellers:
You don’t need long content to boost SEO — just the right words.
Even a short paragraph — 50 to 100 words — using 3–4 relevant keywords can make a big impact. 🛍️✨
#ShopifySEO #SEOtips #SurferSEO #SimpleAndSmartSEO
You don’t need long content to boost SEO — just the right words.
Even a short paragraph — 50 to 100 words — using 3–4 relevant keywords can make a big impact. 🛍️✨
#ShopifySEO #SEOtips #SurferSEO #SimpleAndSmartSEO
If you’ve been around for a while…
you already know I love me some Surfer SEO 😍
But today? We’re taking it to the next level.
Because when you know how to structure your content strategically… search engines and customers take notice. 👀💥
🎥 Dive into the full episode on Youtube!
you already know I love me some Surfer SEO 😍
But today? We’re taking it to the next level.
Because when you know how to structure your content strategically… search engines and customers take notice. 👀💥
🎥 Dive into the full episode on Youtube!
August 11, 2025 at 4:03 PM
If you’ve been around for a while…
you already know I love me some Surfer SEO 😍
But today? We’re taking it to the next level.
Because when you know how to structure your content strategically… search engines and customers take notice. 👀💥
🎥 Dive into the full episode on Youtube!
you already know I love me some Surfer SEO 😍
But today? We’re taking it to the next level.
Because when you know how to structure your content strategically… search engines and customers take notice. 👀💥
🎥 Dive into the full episode on Youtube!