Affinity is right in the middle. Powerful enough to be useful, and easy enough to use.

I'll add that I'm a long-time Adobe user who doesn't need most of Photoshop or InDesign's features.

But Canva never quite hit the spot — I find the UX slow, clunky and just...not fun to use.

Thanks @simonhowland.bsky.social I'll check it out!

When it’s consistent, even simple content can help people discover the business, feel more confident buying from it, and stay connected long after the first purchase.

It doesn’t need to be complicated. It just needs to be thoughtful — and sustainable enough to keep going.

None of this requires a 20-page strategy deck or daily posting schedule. What it does require is clarity about:
→ who they’re talking to
→ what those people care about
→ how the business can be useful

That might look like a short video series answering questions they hear from customers all the time.

Or sharing a few behind-the-scenes clips that show how a product comes together.

Or a post announcing a new drop or upcoming sale.

Or a quiet story about why they started the business.

But the truth is, small businesses can use content — especially on social media — in thoughtful, strategic ways that fit the pace and resources they have, even if the budget is smaller (and the person posting is also the one shipping orders and answering emails).

Because when things wobble (and at some point, they probably will), having that buffer gives you breathing room and lets you make decisions that aren’t purely based on panic.

Which, as it turns out, is pretty valuable no matter how you work.

It’s just a matter of choosing which version of uncertainty you’re more comfortable with.

There are two things that are common to financial security in both paths:
→ building an emergency fund
→ investing

Even if all you can do is small amounts. Even if you’re starting late.