Sheena Campbell
@sheenacampbell.bsky.social
Freelance writer, editor, trainer and social media manager working with clients in the charity and health information sectors.
Special interest in health literacy and clear, accessible communications.
All views my own.
Special interest in health literacy and clear, accessible communications.
All views my own.
Reposted by Sheena Campbell
Social media can be a great way to find health information, but there are risks when using and sharing content.
Our updated guide for the public gives tips on how to find trusted health information on social media.
Download at piftick.org.uk/guide/how-to...
#PIFTICK
#HealthInformation
Our updated guide for the public gives tips on how to find trusted health information on social media.
Download at piftick.org.uk/guide/how-to...
#PIFTICK
#HealthInformation
November 27, 2025 at 1:25 PM
Social media can be a great way to find health information, but there are risks when using and sharing content.
Our updated guide for the public gives tips on how to find trusted health information on social media.
Download at piftick.org.uk/guide/how-to...
#PIFTICK
#HealthInformation
Our updated guide for the public gives tips on how to find trusted health information on social media.
Download at piftick.org.uk/guide/how-to...
#PIFTICK
#HealthInformation
Reposted by Sheena Campbell
Read our chair @helendon-rn.bsky.social's blog on the Gov.uk website explaining the importance of awareness weeks like #SelfCareWeek & creating environments that support better choices. bit.ly/47GGzG3 @mrsbosanquet.bsky.social @jamiewaterall.bsky.social @krjacks.bsky.social @adewilliams.bsky.social
November 18, 2025 at 4:13 PM
Read our chair @helendon-rn.bsky.social's blog on the Gov.uk website explaining the importance of awareness weeks like #SelfCareWeek & creating environments that support better choices. bit.ly/47GGzG3 @mrsbosanquet.bsky.social @jamiewaterall.bsky.social @krjacks.bsky.social @adewilliams.bsky.social
This free webinar is open for anyone to attend during #SelfCareWeek.
There's a great line up of speakers including:
- Peter Smith, President, @selfcareforum.bsky.social
- Dr Knut Schroeder, GP and Founder of Expert Self Care
- Lucy Packer, Service Transformation Lead, @bloodcanceruk.bsky.social
There's a great line up of speakers including:
- Peter Smith, President, @selfcareforum.bsky.social
- Dr Knut Schroeder, GP and Founder of Expert Self Care
- Lucy Packer, Service Transformation Lead, @bloodcanceruk.bsky.social
To mark Self Care Week 2025, we are hosting an event highlighting how health information supports effective self care and self management.
Join us on 20 November from noon until 1.30pm to explore the latest research and hear examples of good practice.
Sign up at pifonline.org.uk/training-eve...
Join us on 20 November from noon until 1.30pm to explore the latest research and hear examples of good practice.
Sign up at pifonline.org.uk/training-eve...
November 6, 2025 at 5:38 PM
This free webinar is open for anyone to attend during #SelfCareWeek.
There's a great line up of speakers including:
- Peter Smith, President, @selfcareforum.bsky.social
- Dr Knut Schroeder, GP and Founder of Expert Self Care
- Lucy Packer, Service Transformation Lead, @bloodcanceruk.bsky.social
There's a great line up of speakers including:
- Peter Smith, President, @selfcareforum.bsky.social
- Dr Knut Schroeder, GP and Founder of Expert Self Care
- Lucy Packer, Service Transformation Lead, @bloodcanceruk.bsky.social
AI search summaries are something we have been talking about a lot at @pifonline.bsky.social recently.
It was great to chat to @zoeamar.bsky.social for this @charitycomms.bsky.social article about the issues charities are facing – and how they can respond.
It was great to chat to @zoeamar.bsky.social for this @charitycomms.bsky.social article about the issues charities are facing – and how they can respond.
In this timely blog, Zoe Amar alongside digital experts across the sector explores AI's impact on search, as audiences turn to AI-generated summaries rather than charity websites. Dive in to read why this matters and what you can do to maintain visibility, trust, and support: https://bit.ly/47ei42m
AI’s impact on search: What your charity can do about disintermediation
Zoe Amar talks to fellow digital experts about how charities can respond to the influence of AI summaries and tools on how people find information online.
bit.ly
October 31, 2025 at 10:28 AM
AI search summaries are something we have been talking about a lot at @pifonline.bsky.social recently.
It was great to chat to @zoeamar.bsky.social for this @charitycomms.bsky.social article about the issues charities are facing – and how they can respond.
It was great to chat to @zoeamar.bsky.social for this @charitycomms.bsky.social article about the issues charities are facing – and how they can respond.
An interesting perspective on what growth looks like in charity communications 👇
In charity comms, growth often doesn't follow a straight line. Teams can be small, resources are stretched, and you often wear multiple hats. Even so, growth is happening – it might just look a little different.
What’s one area where you’ve grown recently that might not show up in your job title?
What’s one area where you’ve grown recently that might not show up in your job title?
October 21, 2025 at 2:37 PM
An interesting perspective on what growth looks like in charity communications 👇
This #HealthLiteracyMonth I want to highlight why we need to make #HealthInformation more accessible.
Each of the data points in the infographic are included in indvidual posts in the thread below, along with their references.
I've also highlighted some useful #HealthLiteracy resources.
Each of the data points in the infographic are included in indvidual posts in the thread below, along with their references.
I've also highlighted some useful #HealthLiteracy resources.
October 16, 2025 at 9:52 AM
This #HealthLiteracyMonth I want to highlight why we need to make #HealthInformation more accessible.
Each of the data points in the infographic are included in indvidual posts in the thread below, along with their references.
I've also highlighted some useful #HealthLiteracy resources.
Each of the data points in the infographic are included in indvidual posts in the thread below, along with their references.
I've also highlighted some useful #HealthLiteracy resources.
Fantastic to see the new PIF TICK site live. The relaunch includes:
- A new search function.
- Health topic pages.
- Improved accessibility.
The changes are the result of months of workshops, user testing and work from the PIF team. Huge thanks to everyone who shared their expertise and experience.
- A new search function.
- Health topic pages.
- Improved accessibility.
The changes are the result of months of workshops, user testing and work from the PIF team. Huge thanks to everyone who shared their expertise and experience.
We are very happy to announce the new-look PIF TICK website is now live.
The revamped PIF TICK website helps people find trusted health information and avoid dangerous misinformation.
See the updated PIF TICK website here: piftick.org.uk
Read the news story here: pifonline.org.uk/news/pif-tic...
The revamped PIF TICK website helps people find trusted health information and avoid dangerous misinformation.
See the updated PIF TICK website here: piftick.org.uk
Read the news story here: pifonline.org.uk/news/pif-tic...
October 7, 2025 at 3:26 PM
Fantastic to see the new PIF TICK site live. The relaunch includes:
- A new search function.
- Health topic pages.
- Improved accessibility.
The changes are the result of months of workshops, user testing and work from the PIF team. Huge thanks to everyone who shared their expertise and experience.
- A new search function.
- Health topic pages.
- Improved accessibility.
The changes are the result of months of workshops, user testing and work from the PIF team. Huge thanks to everyone who shared their expertise and experience.
#AI is having a massive affect on the charity sector.
I spoke to @zoeamar.bsky.social about the work @pifonline.bsky.social is doing, alongside @mariecurieuk.bsky.social and Macmillan Cancer Support, to improve the saefty of AI search summaries. 👇
I spoke to @zoeamar.bsky.social about the work @pifonline.bsky.social is doing, alongside @mariecurieuk.bsky.social and Macmillan Cancer Support, to improve the saefty of AI search summaries. 👇
You may not have heard of disintermediation before, but you will almost certainly have colleagues who are worried about it - @zoeamar.bsky.social
Zoe Amar: Disintermediation is a wake-up call for our sector
It’s changing how people interact with charities
www.thirdsector.co.uk
August 22, 2025 at 10:22 AM
#AI is having a massive affect on the charity sector.
I spoke to @zoeamar.bsky.social about the work @pifonline.bsky.social is doing, alongside @mariecurieuk.bsky.social and Macmillan Cancer Support, to improve the saefty of AI search summaries. 👇
I spoke to @zoeamar.bsky.social about the work @pifonline.bsky.social is doing, alongside @mariecurieuk.bsky.social and Macmillan Cancer Support, to improve the saefty of AI search summaries. 👇
Amazing to see the PIF TICK mentioned in the same article as the one and only Olivia Colman!
Hopefully this collaboration will help raise awareness of the amazing information and support produced by Epilepsy Action.
www.film-news.co.uk/news/Undergr...
#HealthInformation #PIFTick #Epilepsy
Hopefully this collaboration will help raise awareness of the amazing information and support produced by Epilepsy Action.
www.film-news.co.uk/news/Undergr...
#HealthInformation #PIFTick #Epilepsy
Olivia Colman launches one-of-a-kind merch with charity Epilepsy Action
Academy Award-winning actress Olivia Colman (The Crown, Paddington in Peru, The Roses) has debuted her new merchandise
www.film-news.co.uk
August 7, 2025 at 2:18 PM
Amazing to see the PIF TICK mentioned in the same article as the one and only Olivia Colman!
Hopefully this collaboration will help raise awareness of the amazing information and support produced by Epilepsy Action.
www.film-news.co.uk/news/Undergr...
#HealthInformation #PIFTick #Epilepsy
Hopefully this collaboration will help raise awareness of the amazing information and support produced by Epilepsy Action.
www.film-news.co.uk/news/Undergr...
#HealthInformation #PIFTick #Epilepsy
It was an honour to be part of the selection panel for Reading Well for Families and to attend today’s launch.
Some of my favourite takeaways:
* Books can provide a script for feelings we are not yet able to articulate.
* If you have ever read something that made you feel less alone, recommend it.
Some of my favourite takeaways:
* Books can provide a script for feelings we are not yet able to articulate.
* If you have ever read something that made you feel less alone, recommend it.
We've had a fantastic day at the launch of @readingagency.bsky.social's Reading Well for Families at the Houses of Parliament.
The new collection supports the #MentalHealth and #Wellbeing of families during pregnancy and early years.
Find out more here: readingagency.org.uk/get-reading/...
The new collection supports the #MentalHealth and #Wellbeing of families during pregnancy and early years.
Find out more here: readingagency.org.uk/get-reading/...
June 24, 2025 at 4:50 PM
It was an honour to be part of the selection panel for Reading Well for Families and to attend today’s launch.
Some of my favourite takeaways:
* Books can provide a script for feelings we are not yet able to articulate.
* If you have ever read something that made you feel less alone, recommend it.
Some of my favourite takeaways:
* Books can provide a script for feelings we are not yet able to articulate.
* If you have ever read something that made you feel less alone, recommend it.
Research by @pifonline.bsky.social, @selfcareforum.bsky.social and the PCI found people are keen to take greater responsibility for their health but they consistently struggle to gain trusted, appropriate, personalised information and advice.
Today's joint statement sets out how to change that 👇
Today's joint statement sets out how to change that 👇
We have today published a joint statement with @selfcareforum.bsky.social and the Personalised Care Institute.
The statement calls for credible, personalised health information and advice to be embedded throughout the healthcare journey.
Read it in full here: pifonline.org.uk/resources/ma...
The statement calls for credible, personalised health information and advice to be embedded throughout the healthcare journey.
Read it in full here: pifonline.org.uk/resources/ma...
Joint statement: Making the 3 NHS shifts a reality - Patient Information Forum
The Patient Information Forum, Self-Care Forum and Personalised Care Institute have published a joint statement ahead of the publication of the NHS 10-Year Plan.
pifonline.org.uk
June 23, 2025 at 10:51 AM
Research by @pifonline.bsky.social, @selfcareforum.bsky.social and the PCI found people are keen to take greater responsibility for their health but they consistently struggle to gain trusted, appropriate, personalised information and advice.
Today's joint statement sets out how to change that 👇
Today's joint statement sets out how to change that 👇
Everyone should have access to trusted #HealthInformation.
A new short film by @pifonline.bsky.social and @ipsosintheuk.bsky.social highlights the impact of health #misinformation and how we can tackle it.
Check it out below 👇
A new short film by @pifonline.bsky.social and @ipsosintheuk.bsky.social highlights the impact of health #misinformation and how we can tackle it.
Check it out below 👇
1 in 10 people have been harmed by health misinformation.
We are proud to partner with @ipsosintheuk.bsky.social's Ethnography Centre of Excellence to highlight this important issue.
Our new film explores the impact of health misinformation – and how we tackle it.
www.youtube.com/watch?v=OpCX...
We are proud to partner with @ipsosintheuk.bsky.social's Ethnography Centre of Excellence to highlight this important issue.
Our new film explores the impact of health misinformation – and how we tackle it.
www.youtube.com/watch?v=OpCX...
The impact of health misinformation
YouTube video by PIF – Patient Information Forum
www.youtube.com
May 29, 2025 at 1:25 PM
Everyone should have access to trusted #HealthInformation.
A new short film by @pifonline.bsky.social and @ipsosintheuk.bsky.social highlights the impact of health #misinformation and how we can tackle it.
Check it out below 👇
A new short film by @pifonline.bsky.social and @ipsosintheuk.bsky.social highlights the impact of health #misinformation and how we can tackle it.
Check it out below 👇
Another inspiring day with the PIF membership.
#Misinformation is a huge challenge. But, by working together, we can make a difference and help everyone access trusted #HealthInformation.
#PIFTick #PIFTick5
#Misinformation is a huge challenge. But, by working together, we can make a difference and help everyone access trusted #HealthInformation.
#PIFTick #PIFTick5
We're hosting a roundtable on #misinformation at @ipsosintheuk.bsky.social today.
The event includes a panel discussion on the impact of misinformation.
We'll also be premiering our new film, created with the Ipsos ethnography team, which will be launching publicly next week.
#PIFTick5
The event includes a panel discussion on the impact of misinformation.
We'll also be premiering our new film, created with the Ipsos ethnography team, which will be launching publicly next week.
#PIFTick5
May 23, 2025 at 4:55 PM
Another inspiring day with the PIF membership.
#Misinformation is a huge challenge. But, by working together, we can make a difference and help everyone access trusted #HealthInformation.
#PIFTick #PIFTick5
#Misinformation is a huge challenge. But, by working together, we can make a difference and help everyone access trusted #HealthInformation.
#PIFTick #PIFTick5
Reposted by Sheena Campbell
Calling UK-based research-active clinicians: BSMS researchers are seeking to understand how research-active clinicians experience current research ethics governance processes. Please access the confidential online survey here: universityofsussex.eu.qualtrics.com/jfe/form/SV_...
Medical Research Ethics Among UK Doctors (Survey)
Our aim is to understand how research-active clinicians in the UK conceptualise and experience research ethics governance, and to engage research-active clinicians and medical research ethics experts ...
universityofsussex.eu.qualtrics.com
May 2, 2025 at 8:28 AM
Calling UK-based research-active clinicians: BSMS researchers are seeking to understand how research-active clinicians experience current research ethics governance processes. Please access the confidential online survey here: universityofsussex.eu.qualtrics.com/jfe/form/SV_...
It's been amazing to see the #PIFTick grow over the past 5 years. There are now more than 150 certified Trusted Information Creators covering a huge range of health topics.
Now, more than ever, we need to help people find trusted #HealthInformation.
Now, more than ever, we need to help people find trusted #HealthInformation.
We are marking a huge milestone this week – the 5th anniversary of the #PIFTick.
Since launching in 2020, the quality mark for #HealthInformation has gone from strength-to-strength.
Read more about how the TICK has evolved, and our plans for the future: pifonline.org.uk/news/pif-tic...
#PIFTick5
Since launching in 2020, the quality mark for #HealthInformation has gone from strength-to-strength.
Read more about how the TICK has evolved, and our plans for the future: pifonline.org.uk/news/pif-tic...
#PIFTick5
May 19, 2025 at 10:28 AM
It's been amazing to see the #PIFTick grow over the past 5 years. There are now more than 150 certified Trusted Information Creators covering a huge range of health topics.
Now, more than ever, we need to help people find trusted #HealthInformation.
Now, more than ever, we need to help people find trusted #HealthInformation.
Always fun to meet up with the rest of the @pifonline.bsky.social team.
We had a great time at our quarterly team meeting in the sunshine in Brighton yesterday.
Top of the agenda – confirming the last few details for next week's #PIFTick 5th birthday celebrations!
@sophierandall.bsky.social @klairbird.bsky.social @sheenacampbell.bsky.social
Top of the agenda – confirming the last few details for next week's #PIFTick 5th birthday celebrations!
@sophierandall.bsky.social @klairbird.bsky.social @sheenacampbell.bsky.social
May 15, 2025 at 3:12 PM
Always fun to meet up with the rest of the @pifonline.bsky.social team.
It was great to work on the first #PIFTick health collection.
Huge thanks to everyone who submitted resources on #WomensHealth.
Huge thanks to everyone who submitted resources on #WomensHealth.
We are thrilled to share the first #PIFTick health collection.
This collection focuses on #WomensHealth. It includes resources from @themigrainetrust.bsky.social, @tommyscharity.bsky.social, @breastcancernow.bsky.social and more.
View the full collection here: piftick.org.uk/2025/05/12/w...
This collection focuses on #WomensHealth. It includes resources from @themigrainetrust.bsky.social, @tommyscharity.bsky.social, @breastcancernow.bsky.social and more.
View the full collection here: piftick.org.uk/2025/05/12/w...
May 12, 2025 at 11:03 AM
It was great to work on the first #PIFTick health collection.
Huge thanks to everyone who submitted resources on #WomensHealth.
Huge thanks to everyone who submitted resources on #WomensHealth.
Had a great time working with the public health team at Westminster this week.
Lots of really thoughtful discussions and great engagement with the activities.
#PublicHealth
Lots of really thoughtful discussions and great engagement with the activities.
#PublicHealth
We've had a great couple of days delivering training at Westminster City Council this week.
@sophierandall.bsky.social and @sheenacampbell.bsky.social have been sharing their top tips for #HealthLiteracy friendly #PublicHealth communications with the team.
Thanks to everyone who came along!
@sophierandall.bsky.social and @sheenacampbell.bsky.social have been sharing their top tips for #HealthLiteracy friendly #PublicHealth communications with the team.
Thanks to everyone who came along!
March 13, 2025 at 9:06 AM
Had a great time working with the public health team at Westminster this week.
Lots of really thoughtful discussions and great engagement with the activities.
#PublicHealth
Lots of really thoughtful discussions and great engagement with the activities.
#PublicHealth
It was such a great experience recording this podcast with Laura.
The way we talk about numbers in #HealthInformation matters. It can either exclude users or help them make informed decisions.
@pifonline.bsky.social has lots more useful guidance at pifonline.org.uk/resources/
The way we talk about numbers in #HealthInformation matters. It can either exclude users or help them make informed decisions.
@pifonline.bsky.social has lots more useful guidance at pifonline.org.uk/resources/
March 10, 2025 at 5:39 PM
It was such a great experience recording this podcast with Laura.
The way we talk about numbers in #HealthInformation matters. It can either exclude users or help them make informed decisions.
@pifonline.bsky.social has lots more useful guidance at pifonline.org.uk/resources/
The way we talk about numbers in #HealthInformation matters. It can either exclude users or help them make informed decisions.
@pifonline.bsky.social has lots more useful guidance at pifonline.org.uk/resources/
Hi everyone. I'm a former journo now working freelance in the health and charity sectors.
I'm communications manager at @pifonline.bsky.social and press officer at @cpresussex.bsky.social.
Just moved over from that other platform and looking forward to connecting with you all.
I'm communications manager at @pifonline.bsky.social and press officer at @cpresussex.bsky.social.
Just moved over from that other platform and looking forward to connecting with you all.
March 7, 2025 at 2:41 PM
Hi everyone. I'm a former journo now working freelance in the health and charity sectors.
I'm communications manager at @pifonline.bsky.social and press officer at @cpresussex.bsky.social.
Just moved over from that other platform and looking forward to connecting with you all.
I'm communications manager at @pifonline.bsky.social and press officer at @cpresussex.bsky.social.
Just moved over from that other platform and looking forward to connecting with you all.