Sereneprincess
@sereneprincess.bsky.social
Consumer behaviour researcher .Bajan in Scotland. Marketing lecturer @ Abertay University. Equality, diversity and inclusion. Football, cricket, basketball and rugby. Academic and random ramblings.
Earlier this year, I co-authored a chapter on how luxury brands are adapting in our fast-changing world.
Luxury Brands in Dynamic Times explores:
How luxury is being redefined
Tradition vs. innovation
Authenticity matters
Take a look 👉 rdcu.be/ep8ck
#BrandStrategy #Luxury #Marketing
Luxury Brands in Dynamic Times explores:
How luxury is being redefined
Tradition vs. innovation
Authenticity matters
Take a look 👉 rdcu.be/ep8ck
#BrandStrategy #Luxury #Marketing
June 9, 2025 at 4:47 PM
Earlier this year, I co-authored a chapter on how luxury brands are adapting in our fast-changing world.
Luxury Brands in Dynamic Times explores:
How luxury is being redefined
Tradition vs. innovation
Authenticity matters
Take a look 👉 rdcu.be/ep8ck
#BrandStrategy #Luxury #Marketing
Luxury Brands in Dynamic Times explores:
How luxury is being redefined
Tradition vs. innovation
Authenticity matters
Take a look 👉 rdcu.be/ep8ck
#BrandStrategy #Luxury #Marketing
A great year with Abertay University students Dundee, Kirkwood Community College Iowa and Bucharest International School of Management collaborating on a brief by HEINEKEN thanks to Jim Mcgregor.
This project is one of the highlights of the academic year and it's a pleasure to host them each year.
This project is one of the highlights of the academic year and it's a pleasure to host them each year.
May 24, 2025 at 6:02 PM
A great year with Abertay University students Dundee, Kirkwood Community College Iowa and Bucharest International School of Management collaborating on a brief by HEINEKEN thanks to Jim Mcgregor.
This project is one of the highlights of the academic year and it's a pleasure to host them each year.
This project is one of the highlights of the academic year and it's a pleasure to host them each year.
It was a privilege to share research results with the Association of Ghana Industries Accra where we discussed some of the systemic barriers to sustainability adoption and methods the association can use to support existing and new business in incorporating sustainability into their business model.
May 7, 2025 at 6:22 PM
It was a privilege to share research results with the Association of Ghana Industries Accra where we discussed some of the systemic barriers to sustainability adoption and methods the association can use to support existing and new business in incorporating sustainability into their business model.
I am doing research to explore the relationship between digital marketing success and cybersecurity readiness. I am looking for marketers or representatives for interviews that will last between 30-60 minutes online or in-person. Please email me at k.fletcher@abertay.ac.uk. Thank you.
February 25, 2025 at 4:15 PM
I am doing research to explore the relationship between digital marketing success and cybersecurity readiness. I am looking for marketers or representatives for interviews that will last between 30-60 minutes online or in-person. Please email me at k.fletcher@abertay.ac.uk. Thank you.
February 2, 2025 at 8:42 PM
I feel like some of the songs on my Spotify Wrapped are those I listened to for 10 seconds each time they popped up, but they popped up 100 times so it still counts them even though I skip. But the top 10/11 covers my sound of the last 2 years ... soca, dancehall & Kirk/Fred for sanctification.
December 4, 2024 at 6:10 PM
I feel like some of the songs on my Spotify Wrapped are those I listened to for 10 seconds each time they popped up, but they popped up 100 times so it still counts them even though I skip. But the top 10/11 covers my sound of the last 2 years ... soca, dancehall & Kirk/Fred for sanctification.