Matt McGee
@seosavvyagent.com
Marketing Director, Cari McGee Real Estate Team, a top 2% team in SE Washington.
600+ agents read my real estate newsletter, Marketing Unlocked.
I use lists, don't follow.
Every day is a gift. Clarity changes everything.
600+ agents read my real estate newsletter, Marketing Unlocked.
I use lists, don't follow.
Every day is a gift. Clarity changes everything.
Pinned
Matt McGee
@seosavvyagent.com
· Jan 27
100+ real estate pros are now in my starter pack -- great agents, execs, journalists, and more.
If you're in real estate, give 'em all a follow or pick and choose.
go.bsky.app/FDaUHXZ
If you're in real estate, give 'em all a follow or pick and choose.
go.bsky.app/FDaUHXZ
New to me in AI Mode: "Select to ask about" -- checkboxes that let you choose the businesses you want to learn more about in follow-up questions.
November 11, 2025 at 9:13 PM
New to me in AI Mode: "Select to ask about" -- checkboxes that let you choose the businesses you want to learn more about in follow-up questions.
Reposted by Matt McGee
Imagine the 50-yr is priced at 7% and the 30-yr is 6% w/ a small rate buydown paid by the seller.
The monthly payment is cheaper AND you pay ~$600k less in interest (on a $400k loan).
- 30-yr fixed at 6% is $2,398.20/mo.
- 50-yr fixed at 7% is $2,406.75/mo.
Good knowing ya 50-year mortgage!
The monthly payment is cheaper AND you pay ~$600k less in interest (on a $400k loan).
- 30-yr fixed at 6% is $2,398.20/mo.
- 50-yr fixed at 7% is $2,406.75/mo.
Good knowing ya 50-year mortgage!
November 11, 2025 at 5:25 PM
Imagine the 50-yr is priced at 7% and the 30-yr is 6% w/ a small rate buydown paid by the seller.
The monthly payment is cheaper AND you pay ~$600k less in interest (on a $400k loan).
- 30-yr fixed at 6% is $2,398.20/mo.
- 50-yr fixed at 7% is $2,406.75/mo.
Good knowing ya 50-year mortgage!
The monthly payment is cheaper AND you pay ~$600k less in interest (on a $400k loan).
- 30-yr fixed at 6% is $2,398.20/mo.
- 50-yr fixed at 7% is $2,406.75/mo.
Good knowing ya 50-year mortgage!
Reposted by Matt McGee
My latest on @searchengineland.bsky.social: "How AI media partnerships influence your brand visibility in genAI: Research" searchengineland.com/ai-media-par...
November 10, 2025 at 4:08 PM
My latest on @searchengineland.bsky.social: "How AI media partnerships influence your brand visibility in genAI: Research" searchengineland.com/ai-media-par...
Reposted by Matt McGee
🚨 I’m doing an AMA about the 2026 Local Search Ranking Factors over on the Whitespark subreddit: r/whitespark. Starting: TODAY (Monday, November 10th), at 12:00 PM ET.
November 10, 2025 at 3:59 PM
🚨 I’m doing an AMA about the 2026 Local Search Ranking Factors over on the Whitespark subreddit: r/whitespark. Starting: TODAY (Monday, November 10th), at 12:00 PM ET.
I've reached the age where I see an NFL game being played in snow and I think, "Oh, poor guys. They must be so cold!" 😅
November 9, 2025 at 6:31 PM
I've reached the age where I see an NFL game being played in snow and I think, "Oh, poor guys. They must be so cold!" 😅
Reposted by Matt McGee
“The administration is rapidly gutting a 2022 law intended to ensure that a sliver of the country’s most profitable corporations pay at least some federal income tax.”
www.nytimes.com/2025/11/08/b...
www.nytimes.com/2025/11/08/b...
How the Trump Administration Is Giving Even More Tax Breaks to the Wealthy
www.nytimes.com
November 8, 2025 at 1:23 PM
“The administration is rapidly gutting a 2022 law intended to ensure that a sliver of the country’s most profitable corporations pay at least some federal income tax.”
www.nytimes.com/2025/11/08/b...
www.nytimes.com/2025/11/08/b...
Spent our anniversary week in NYC and had a blast. Didn't realize months ago that we'd be seeing Hamilton the day after election day.
November 7, 2025 at 5:08 PM
Spent our anniversary week in NYC and had a blast. Didn't realize months ago that we'd be seeing Hamilton the day after election day.
Reposted by Matt McGee
There are no words for how evil this is
November 7, 2025 at 1:36 AM
There are no words for how evil this is
Reposted by Matt McGee
Trump just continually shooting our country in the face. This unwarranted (and likely illegal) destruction of Goddard is madness. It jeopardizes the next several decades of space exploration.
Reposting to correct an error: trump admin is quietly gutting 13 buildings and about 100 laboratories at Goddard campus that has been instrumental to Hubble and James Webb telescope missions. Staff say they’ve be locked and told to move equipment. Anything left behind will be thrown away.
NASA may be quietly gutting an iconic campus with what it calls strategic closures, workers fear
(CNN) — Alarm is growing among federal workers at NASA’s iconic Goddard Space Flight Center’s main campus in Greenbelt, Maryland — the nerve center for groundbreaking missions like the Hubble
www.wkow.com
November 5, 2025 at 4:38 PM
Trump just continually shooting our country in the face. This unwarranted (and likely illegal) destruction of Goddard is madness. It jeopardizes the next several decades of space exploration.
Hey @dannysullivan.bsky.social where you at? 😊
November 5, 2025 at 3:54 PM
Hey @dannysullivan.bsky.social where you at? 😊
Reposted by Matt McGee
As I regularly note, "AI" at this point is an umbrella marketing term for a bunch or generative/machine learning/other formerly differently-termed processes that (of course) have no actual intelligence behind them. It means nothing useful for how the underlying computing proceeds. Thus the quotes.
I love how you used quotation marks around "AI." If you've been doing that all along, I'm kicking myself for not noticing. It's a misleading or just lying marketing term and we shouldn't accept and repeat it without pushback. Generative LLMs are not AI.
November 3, 2025 at 5:07 PM
As I regularly note, "AI" at this point is an umbrella marketing term for a bunch or generative/machine learning/other formerly differently-termed processes that (of course) have no actual intelligence behind them. It means nothing useful for how the underlying computing proceeds. Thus the quotes.
Social platforms: Here's a line of code so you can embed your posts somewhere else.
Instagram: Here's 1,300 words and 7,000 characters of gobbledygook so you can embed our posts!
Been like this for 12 years now FFS.....
Instagram: Here's 1,300 words and 7,000 characters of gobbledygook so you can embed our posts!
Been like this for 12 years now FFS.....
October 31, 2025 at 6:12 PM
Social platforms: Here's a line of code so you can embed your posts somewhere else.
Instagram: Here's 1,300 words and 7,000 characters of gobbledygook so you can embed our posts!
Been like this for 12 years now FFS.....
Instagram: Here's 1,300 words and 7,000 characters of gobbledygook so you can embed our posts!
Been like this for 12 years now FFS.....
"Fixing hallucinations would kill the product" is a helluva quote.
Teaching chatbots to say “I don’t know” could curb hallucinations.
It could also break #AI’s business model. https://scim.ag/49cPY9d
It could also break #AI’s business model. https://scim.ag/49cPY9d
AI hallucinates because it’s trained to fake answers it doesn’t know
Teaching chatbots to say “I don’t know” could curb hallucinations. It could also break AI’s business model
scim.ag
October 30, 2025 at 6:44 PM
"Fixing hallucinations would kill the product" is a helluva quote.
The sports-music mashup I didn't know I needed today
A few years ago, The National’s Matt Berninger was stuck — writer’s block.
“I started getting depressed by notebooks.” So he wrote on the baseball instead.
🔗: http://dlvr.it/TNxx84
“I started getting depressed by notebooks.” So he wrote on the baseball instead.
🔗: http://dlvr.it/TNxx84
October 29, 2025 at 4:04 PM
The sports-music mashup I didn't know I needed today
I thought I'd seen it all in SEO, but right now I'm looking at a real estate agent's blog post that ends with an H2 "Keywords for Buyers and Sellers" and then has 6-8 phrases separated by commas.
Folks, this is not what we mean by "use keywords in your articles." 😅
Folks, this is not what we mean by "use keywords in your articles." 😅
October 28, 2025 at 10:50 PM
I thought I'd seen it all in SEO, but right now I'm looking at a real estate agent's blog post that ends with an H2 "Keywords for Buyers and Sellers" and then has 6-8 phrases separated by commas.
Folks, this is not what we mean by "use keywords in your articles." 😅
Folks, this is not what we mean by "use keywords in your articles." 😅
Reposted by Matt McGee
Just wait till they discover AI.
October 28, 2025 at 7:21 AM
Just wait till they discover AI.
Reposted by Matt McGee
Companies: We are AI first in everything. If you do not default to using AI, you will be fired.
Employees:
Employees:
Employees are increasingly using AI to create ultra-realistic fake expense receipts; AppZen and others attribute the rise to advances in image generation models (Cristina Criddle/Financial Times)
Main Link | Techmeme Permalink
Main Link | Techmeme Permalink
October 27, 2025 at 2:05 AM
Companies: We are AI first in everything. If you do not default to using AI, you will be fired.
Employees:
Employees:
Companies: We are AI first in everything. If you do not default to using AI, you will be fired.
Employees:
Employees:
Employees are increasingly using AI to create ultra-realistic fake expense receipts; AppZen and others attribute the rise to advances in image generation models (Cristina Criddle/Financial Times)
Main Link | Techmeme Permalink
Main Link | Techmeme Permalink
October 27, 2025 at 2:05 AM
Companies: We are AI first in everything. If you do not default to using AI, you will be fired.
Employees:
Employees:
Homes about to get even more expensive because, iirc, builders get a lot of lumber and other supplies from Canada.
Trump says he’s increasing tariffs on imports of Canadian goods by 10% because Ontario’s commercial that accurately used Ronald Reagan’s words about tariffs made him sad
October 26, 2025 at 12:44 AM
Homes about to get even more expensive because, iirc, builders get a lot of lumber and other supplies from Canada.
Reposted by Matt McGee
A moth got into the shelter tonight and it was the event of the season.
October 24, 2025 at 1:03 AM
A moth got into the shelter tonight and it was the event of the season.
Reposted by Matt McGee
New browser! Exciting! But I need to talk about something I'm seeing with ChatGPT's Atlas browser because I have thoughts 🧵👇
The short version: if you serve tech-savvy audiences, your GA4 "new users" metric is about to get weird for a few weeks.
The short version: if you serve tech-savvy audiences, your GA4 "new users" metric is about to get weird for a few weeks.
October 23, 2025 at 7:42 PM
New browser! Exciting! But I need to talk about something I'm seeing with ChatGPT's Atlas browser because I have thoughts 🧵👇
The short version: if you serve tech-savvy audiences, your GA4 "new users" metric is about to get weird for a few weeks.
The short version: if you serve tech-savvy audiences, your GA4 "new users" metric is about to get weird for a few weeks.
Why are people connecting their beds to the internet? 🫠
Eight Sleep adds an outage mode to its smart beds after complaints they were stuck at sweltering temperatures and in inclined positions during the AWS outage (Jess Weatherbed/The Verge)
Main Link | Techmeme Permalink
Main Link | Techmeme Permalink
October 23, 2025 at 3:49 PM
Why are people connecting their beds to the internet? 🫠
music history ❤️
#OnThisDay in 1990, Pearl Jam debuted as "Mookie Blaylock" at Seattle's Off Ramp Café. historylink.org/File/11003 @pearljam.com
October 22, 2025 at 9:47 PM
music history ❤️
Reposted by Matt McGee
ChatGPT’s new Atlas browser doesn’t just see what you read — it remembers it.
@eff.org’s Lena Cohen showed me it even logged “memories” of her looking for *abortion care* and her doctor’s name. Out-surveils even Chrome.
My @washingtonpost.com column: wapo.st/49bOcVC
@eff.org’s Lena Cohen showed me it even logged “memories” of her looking for *abortion care* and her doctor’s name. Out-surveils even Chrome.
My @washingtonpost.com column: wapo.st/49bOcVC
Column | ChatGPT just came out with its own web browser. Use it with caution.
OpenAI’s Atlas promises AI-powered convenience. The price? Letting ChatGPT track and store “memories” of what you do online.
wapo.st
October 22, 2025 at 4:19 PM
ChatGPT’s new Atlas browser doesn’t just see what you read — it remembers it.
@eff.org’s Lena Cohen showed me it even logged “memories” of her looking for *abortion care* and her doctor’s name. Out-surveils even Chrome.
My @washingtonpost.com column: wapo.st/49bOcVC
@eff.org’s Lena Cohen showed me it even logged “memories” of her looking for *abortion care* and her doctor’s name. Out-surveils even Chrome.
My @washingtonpost.com column: wapo.st/49bOcVC
About one year of Ohtani's salary!
Also, omg those photos 😍😍😍
Also, omg those photos 😍😍😍
Want to live like you owned the Dodgers?
Former Los Angeles Dodgers owner Peter O’Malley has relisted his Malibu, California, mansion for $74.5 million—a more than $10 million discount off what it was asking last year. buff.ly/JJoUwQT
Former Los Angeles Dodgers owner Peter O’Malley has relisted his Malibu, California, mansion for $74.5 million—a more than $10 million discount off what it was asking last year. buff.ly/JJoUwQT
October 22, 2025 at 9:40 PM
About one year of Ohtani's salary!
Also, omg those photos 😍😍😍
Also, omg those photos 😍😍😍