Charlotte
@sea-maxwell.bsky.social
Social + Community Manager @playstack.com 🎮 Gamer + Reader + Creator 🌙 Views = My Own 🌱
Egging On - an indie game where you play as a sentient egg - was poised for success but had a lacklustre launch.
The issue wasn't the game, but a misalignment between its marketing and its player demographic.
Check out my analysis here: open.substack.com/pub/seamaxwe...
#gamesmarketing #gamedev
The issue wasn't the game, but a misalignment between its marketing and its player demographic.
Check out my analysis here: open.substack.com/pub/seamaxwe...
#gamesmarketing #gamedev
Egging On And Falling Off: An Indie Launch That Lost Momentum
How player misalignment, lack of UGC strategy, and low-impact detail pages stalled the success of an otherwise compelling rage game.
open.substack.com
November 27, 2025 at 7:08 PM
Egging On - an indie game where you play as a sentient egg - was poised for success but had a lacklustre launch.
The issue wasn't the game, but a misalignment between its marketing and its player demographic.
Check out my analysis here: open.substack.com/pub/seamaxwe...
#gamesmarketing #gamedev
The issue wasn't the game, but a misalignment between its marketing and its player demographic.
Check out my analysis here: open.substack.com/pub/seamaxwe...
#gamesmarketing #gamedev
Troy Baker strikes again
November 17, 2025 at 5:46 PM
Troy Baker strikes again
But where are the 24/7 diners in England
November 16, 2025 at 11:16 AM
But where are the 24/7 diners in England
Reposted by Charlotte
Teamwork. Chaos. Questionable driving skills.
Welcome to PACS!
Welcome to PACS!
November 12, 2025 at 3:03 PM
Teamwork. Chaos. Questionable driving skills.
Welcome to PACS!
Welcome to PACS!
Microsoft CEO said the core competitor of gaming is short-form video:
“Gaming’s competition is not other gaming. Gaming’s competition is short-form video.”
Not sure I agree. Short-form video has refreshed game marketing in the right way.
Thoughts?
#gaming #gamemarketing #gamedev
“Gaming’s competition is not other gaming. Gaming’s competition is short-form video.”
Not sure I agree. Short-form video has refreshed game marketing in the right way.
Thoughts?
#gaming #gamemarketing #gamedev
November 12, 2025 at 6:37 AM
Microsoft CEO said the core competitor of gaming is short-form video:
“Gaming’s competition is not other gaming. Gaming’s competition is short-form video.”
Not sure I agree. Short-form video has refreshed game marketing in the right way.
Thoughts?
#gaming #gamemarketing #gamedev
“Gaming’s competition is not other gaming. Gaming’s competition is short-form video.”
Not sure I agree. Short-form video has refreshed game marketing in the right way.
Thoughts?
#gaming #gamemarketing #gamedev
I cannot BELIEVE that Rhapsody: A Musical Adventure is on Steam
About to relive my childhood 🎺
About to relive my childhood 🎺
November 10, 2025 at 6:07 PM
I cannot BELIEVE that Rhapsody: A Musical Adventure is on Steam
About to relive my childhood 🎺
About to relive my childhood 🎺
Reposted by Charlotte
If the truck still runs, it’s an upgrade!
November 10, 2025 at 12:17 PM
If the truck still runs, it’s an upgrade!
Reposted by Charlotte
🎉 THE RACCOIN DEMO IS LIVE! 🎉
Push coins, stack towers, spin the wheel, and score BIG COMBOS!
Oh, and silly me! Did I forget to mention I’ve also added a GLOBAL CHALLENGE!
To find out more, play on Steam!
#roguelike #demo #indiegame
Push coins, stack towers, spin the wheel, and score BIG COMBOS!
Oh, and silly me! Did I forget to mention I’ve also added a GLOBAL CHALLENGE!
To find out more, play on Steam!
#roguelike #demo #indiegame
November 10, 2025 at 8:04 AM
🎉 THE RACCOIN DEMO IS LIVE! 🎉
Push coins, stack towers, spin the wheel, and score BIG COMBOS!
Oh, and silly me! Did I forget to mention I’ve also added a GLOBAL CHALLENGE!
To find out more, play on Steam!
#roguelike #demo #indiegame
Push coins, stack towers, spin the wheel, and score BIG COMBOS!
Oh, and silly me! Did I forget to mention I’ve also added a GLOBAL CHALLENGE!
To find out more, play on Steam!
#roguelike #demo #indiegame
Ever burnt budget on a big creator who just… didn’t move the needle? 🙃
Micro creators are reshaping game marketing with better engagement and real communities.
Here's how to use them as your secret weapon. 👇
open.substack.com/pub/seamaxwe...
#gamemarketing #gamedev #substack
Micro creators are reshaping game marketing with better engagement and real communities.
Here's how to use them as your secret weapon. 👇
open.substack.com/pub/seamaxwe...
#gamemarketing #gamedev #substack
Why Micro-Influencers Are Your Game's Secret Marketing Weapon
Big audiences don’t guarantee big results. Here’s why the most effective game marketing is coming from creators with 5k followers, not 5 million.
open.substack.com
November 9, 2025 at 8:34 PM
Ever burnt budget on a big creator who just… didn’t move the needle? 🙃
Micro creators are reshaping game marketing with better engagement and real communities.
Here's how to use them as your secret weapon. 👇
open.substack.com/pub/seamaxwe...
#gamemarketing #gamedev #substack
Micro creators are reshaping game marketing with better engagement and real communities.
Here's how to use them as your secret weapon. 👇
open.substack.com/pub/seamaxwe...
#gamemarketing #gamedev #substack
The Shop Keeper Event on Steam is a dangerous place for my wallet 🙃
November 8, 2025 at 9:59 AM
The Shop Keeper Event on Steam is a dangerous place for my wallet 🙃
Reposted by Charlotte
🎉 IT’S HAPPENING! 🎉
The RACCOIN demo is coming November 10th!
Expect more coins, more chaos, and more combos.
Mark your calendars!
#roguelike #indiegame #demo
The RACCOIN demo is coming November 10th!
Expect more coins, more chaos, and more combos.
Mark your calendars!
#roguelike #indiegame #demo
November 7, 2025 at 3:03 PM
🎉 IT’S HAPPENING! 🎉
The RACCOIN demo is coming November 10th!
Expect more coins, more chaos, and more combos.
Mark your calendars!
#roguelike #indiegame #demo
The RACCOIN demo is coming November 10th!
Expect more coins, more chaos, and more combos.
Mark your calendars!
#roguelike #indiegame #demo