Join me as we talk about building a business that makes a difference — not just a sale. See you tomorrow! 👋

#SpeakerNetNews #ScottMcKain #Leadership #BusinessGrowth #SolveNotSell #CustomerExperience #CX #Coaching #Consulting

If you’ve ever wondered how to grow your speaking career by creating genuine value, not just more offers, this session is for you.

✅ When: Wednesday, November 12, 2025

Register on the link below or scan the QR code!
👉 www.speakernetnews.com/tsem/ts20251...

👉 𝗙𝗼𝗰𝘂𝘀 𝗹𝗲𝘀𝘀 𝗼𝗻 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀 𝗮𝗻𝗱 𝗺𝗼𝗿𝗲 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀.
𝗧𝗵𝗮𝘁’𝘀 𝘄𝗵𝗲𝗿𝗲 𝘁𝗿𝘂𝗲 𝗱𝗶𝘀𝘁𝗶𝗻𝗰𝘁𝗶𝗼𝗻 𝗯𝗲𝗴𝗶𝗻𝘀.
#Distinction #Copycatcompetition #Differentiation #Competition #BeyondDistinction #ScottMckain

𝘠𝘰𝘶 𝘥𝘰𝘯’𝘵 𝘴𝘵𝘢𝘯𝘥 𝘰𝘶𝘵 𝘣𝘺 𝘤𝘰𝘱𝘺𝘪𝘯𝘨 𝘵𝘩𝘦 𝘤𝘰𝘮𝘱𝘦𝘵𝘪𝘵𝘪𝘰𝘯.
You stand out by creating value so distinctive that others want to copy you.

It happens when we focus so much on what our competitors are doing that we end up imitating them just to keep up… maybe even trying to improve on their advantage slightly. But 𝗵𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺, when 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝗹𝗼𝗼𝗸𝘀 𝗮𝗻𝗱 𝘀𝗼𝘂𝗻𝗱𝘀 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲, 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗰𝗮𝗻’𝘁 𝘁𝗲𝗹𝗹 𝘁𝗵𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲.

Because in the end, people don’t stay loyal to what’s cheapest… They stay loyal to what they believe in. 💡
#BeyondDistinction #ScottMcKain #CustomerExperience #BrandLoyalty #Leadership #CX #BusinessGrowth #Trust #PerceivedValue #UltimateCustomerExperience

Think about how you’re creating that kind of connection with your customers.
𝘈𝘳𝘦 𝘺𝘰𝘶 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘵𝘳𝘶𝘴𝘵 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘤𝘰𝘯𝘴𝘪𝘴𝘵𝘦𝘯𝘤𝘺, 𝘷𝘢𝘭𝘶𝘦, 𝘢𝘯𝘥 𝘢𝘶𝘵𝘩𝘦𝘯𝘵𝘪𝘤𝘪𝘵𝘺, 𝘰𝘳 𝘢𝘳𝘦 𝘺𝘰𝘶 𝘴𝘪𝘮𝘱𝘭𝘺 𝘤𝘰𝘮𝘱𝘦𝘵𝘪𝘯𝘨 𝘰𝘯 𝘱𝘳𝘪𝘤𝘦?

That says everything about 𝗹𝗼𝘆𝗮𝗹𝘁𝘆, 𝘁𝗿𝘂𝘀𝘁, 𝗮𝗻𝗱 𝗽𝗲𝗿𝗰𝗲𝗽𝘁𝗶𝗼𝗻. When customers 𝗯𝗲𝗹𝗶𝗲𝘃𝗲 𝗶𝗻 𝘆𝗼𝘂 that deeply, 𝗽𝗿𝗶𝗰𝗲 𝘀𝘁𝗼𝗽𝘀 𝗯𝗲𝗶𝗻𝗴 𝘁𝗵𝗲 𝗶𝘀𝘀𝘂𝗲. Does it work for EVERY customer? Of course not. But Evian and others are doing just fine.

And I realized…he was totally right. I could’ve just grabbed some water from the fountain for free, but I went for that brand instead because, for better or worse, I thought it seemed better. After all, it stood out.

What about you? how are you creating distinction in the age of AI?
Share your thoughts below!
#AI #Distinction #Authenticity #Innovation #HumanEdge #ScottMcKain