The Scale Factory
scalefactory.com
The Scale Factory
@scalefactory.com
Award-winning consultancy, empowering SaaS teams to deliver more on AWS. We're an AWS Advanced Consulting Partner, and a Kubernetes Certified Service Provider. Part of Ten10.
April 30, 2025 at 9:01 AM
Quick fit check: I’m wearing the latest in Scale Factory/Ten10 couture, with headgear and hydration from the AWS Ambassador community. My bag is vintage Puppet, from their limited 2015 speakers edition.
April 30, 2025 at 8:52 AM
This food truck I spotted earlier sets some expectations.
April 30, 2025 at 8:44 AM
Today’s keynote theatre is “boxing ring” style, which is bold. Will there be a fight? Let’s find out!
April 30, 2025 at 8:34 AM
Werner, having shared his lessons, encourages the audience to learn from the AWS Heroes who also have good lessons to share, invites them to stand for applause.

So I'm just going to drop my meme from last year here because it remains relevant ;)
December 5, 2024 at 5:46 PM
Principles for building evolvable systems:
December 5, 2024 at 5:08 PM
Kicking off in an hour in the MGM Level 1 Ballroom 116 (just opposite badge pickup), I’ll be talking about Next Generation SaaS, along with Bill Tarr from the AWS SaaS
Factory team.
December 3, 2024 at 11:35 PM
“Everything Starts With Security”.

As usual, typography is a distant last place. What is going on with those underscores?
December 3, 2024 at 4:15 PM
The keynote kicks off at the top of the hour. I, and my Ambassdor friends have reserved seating in the Splash Zone, because being an AWS Ambassador isn’t all about receptions and mid tier praline chocolates.
December 3, 2024 at 3:22 PM
Good morning from the official first day of AWS re:Invent 2024. @topper.me.uk here, up bright and early for the first official keynote.
December 3, 2024 at 2:28 PM
I’m joined this year by colleagues Mike and Kyle (who may well be Bluesky users too, and maybe I’ll find their handles one day) so say hello if you see us out and about.
December 2, 2024 at 8:50 PM