If Incyte had hired actual artists to work with patients and taken the time to put more soul into this project, it would have been so, SO much more impactful for everyone involved. Instead it just kind of checks a box for patient advocacy, I guess?

In contrast, I IMMEDIATELY thought of the James Leyland Kirby’s album “Everywhere at the End of Time”, which is a six-part series using music to show the decline in Alzheimer’s disease.

It’s powerful. It’s impactful. It works. I saw this years ago and STILL remember it.

youtu.be/wJWksPWDKOc?...

VIIIIINK its puppy viiiiiiinnnkkkk