Sapna Maheshwari
@sapna.bsky.social
NYT (@nytimes.com) covering TikTok and emerging media. love consumer-y business news. former retail and advertising reporter. pun fan, Tar Heel, CT native, toddler mom - contact me at sapna@nytimes.com or Signal me directly @Sapna.87
This is from TikTok’s ad platform but several of the avatars have also been placed onto CapCut - the ones I spoke with didn’t realize that was part of the contract they signed!
August 18, 2025 at 5:43 PM
This is from TikTok’s ad platform but several of the avatars have also been placed onto CapCut - the ones I spoke with didn’t realize that was part of the contract they signed!
regularly shocks me that my child will only know a beautiful LaGuardia and a delightful Penn Station
May 9, 2025 at 8:06 PM
regularly shocks me that my child will only know a beautiful LaGuardia and a delightful Penn Station
which pairs well with this deep-dive (& NYT debut!) from Caroline Kitchener on the White House's plans for persuading more American women to have babies: www.nytimes.com/2025/04/21/u...
seems like the folks preaching "more babies" aren't talking much about mat leave + childcare...
seems like the folks preaching "more babies" aren't talking much about mat leave + childcare...
Trump Aides Solicit Ideas to Raise Birthrate, From Baby Bonuses to Fertility Planning
Baby bonuses and menstrual cycle classes are among the ideas pitched to Trump aides as they consider plans to try boosting the birthrate.
www.nytimes.com
April 22, 2025 at 1:46 PM
which pairs well with this deep-dive (& NYT debut!) from Caroline Kitchener on the White House's plans for persuading more American women to have babies: www.nytimes.com/2025/04/21/u...
seems like the folks preaching "more babies" aren't talking much about mat leave + childcare...
seems like the folks preaching "more babies" aren't talking much about mat leave + childcare...
that’s what a lot of folks are saying. I’ll be interested to see if this actually goes into effect on May 2. to be fair though, plenty of places to continue buying cheap stuff at dollar stores, Walmart, etc. But this is def a newer and perhaps more impulsive source of it all
April 17, 2025 at 3:17 AM
that’s what a lot of folks are saying. I’ll be interested to see if this actually goes into effect on May 2. to be fair though, plenty of places to continue buying cheap stuff at dollar stores, Walmart, etc. But this is def a newer and perhaps more impulsive source of it all
thanks for sending! email me? sapna@nytimes.com
April 15, 2025 at 1:41 PM
thanks for sending! email me? sapna@nytimes.com
thanks! love going on squawk box!
April 4, 2025 at 11:50 AM
thanks! love going on squawk box!