Sapna Maheshwari
@sapna.bsky.social
NYT (@nytimes.com) covering TikTok and emerging media. love consumer-y business news. former retail and advertising reporter. pun fan, Tar Heel, CT native, toddler mom - contact me at sapna@nytimes.com or Signal me directly @Sapna.87
i don't eat a ton of meat but these paragraphs are making me consider going full vegetarian... www.nytimes.com/2025/04/15/u...
April 15, 2025 at 1:44 PM
i don't eat a ton of meat but these paragraphs are making me consider going full vegetarian... www.nytimes.com/2025/04/15/u...
I saw this on 40th St a week or so ago and it has lived rent free in my head ever since! For the Bradlees hive… I know you’re out there
March 6, 2025 at 6:36 PM
I saw this on 40th St a week or so ago and it has lived rent free in my head ever since! For the Bradlees hive… I know you’re out there
"In 2023, Katie bagged 115 rats. With about a week to go this year, she’s closing in on 500."
December 23, 2024 at 4:14 PM
"In 2023, Katie bagged 115 rats. With about a week to go this year, she’s closing in on 500."
girl SAME! (completely horrified/entranced by this story about a highly successful rat-killing dog in NYC) www.nytimes.com/2024/12/23/n...
December 23, 2024 at 4:12 PM
girl SAME! (completely horrified/entranced by this story about a highly successful rat-killing dog in NYC) www.nytimes.com/2024/12/23/n...
glad the @nytimes.com got this one RIGHT www.nytimes.com/2024/12/05/s...
December 11, 2024 at 4:08 PM
glad the @nytimes.com got this one RIGHT www.nytimes.com/2024/12/05/s...
love this @wsj.com story on Terence Reilly, the marketer who sent Stanley cups viral and made Crocs cool again. his latest challenge is infusing life into the shoe brand Heydude, footwear that has been described as having "the elegance of a dinner roll" www.wsj.com/articles/mar...
December 3, 2024 at 8:05 PM
love this @wsj.com story on Terence Reilly, the marketer who sent Stanley cups viral and made Crocs cool again. his latest challenge is infusing life into the shoe brand Heydude, footwear that has been described as having "the elegance of a dinner roll" www.wsj.com/articles/mar...
Ms. Rachel has a unique appeal with today’s parents - she feels like a safe screen time option for people who have anxiety about showing TV to their kids, and tons of them follow her directly on TikTok and Instagram. she’s also an actual educator and something of an oasis on YouTube.
December 1, 2024 at 7:13 PM
Ms. Rachel has a unique appeal with today’s parents - she feels like a safe screen time option for people who have anxiety about showing TV to their kids, and tons of them follow her directly on TikTok and Instagram. she’s also an actual educator and something of an oasis on YouTube.
fantastic user bio @washingtonpost.com
November 21, 2024 at 8:04 PM
fantastic user bio @washingtonpost.com
if this isn't too meta (wait, wrong word...) here's @mikeisaac.bsky.social with a dive into how Bluesky has more than doubled to 15-million plus users in the last week or so. feels energetic here and part of it is that Threads hasn't been it for news/current events: www.nytimes.com/2024/11/17/t...
November 18, 2024 at 3:54 PM
if this isn't too meta (wait, wrong word...) here's @mikeisaac.bsky.social with a dive into how Bluesky has more than doubled to 15-million plus users in the last week or so. feels energetic here and part of it is that Threads hasn't been it for news/current events: www.nytimes.com/2024/11/17/t...