Ryan Davis
@ryannewyork.bsky.social
Over the past weeks, I’ve learned several progressive advocacy organizations may be accidentally paying MAGA-aligned influencer firms to source content for them. In doing so, they’re directly helping MAGA Republicans build & strengthen their influencer databases ahead of 2026.
October 6, 2025 at 3:19 PM
Over the past weeks, I’ve learned several progressive advocacy organizations may be accidentally paying MAGA-aligned influencer firms to source content for them. In doing so, they’re directly helping MAGA Republicans build & strengthen their influencer databases ahead of 2026.
"Never attribute to malice that which is adequately explained by stupidity."
July 29, 2025 at 6:33 PM
"Never attribute to malice that which is adequately explained by stupidity."
Some exciting personal/business news:
TLDR: Today I'm taking over the reins of @peoplefirsthq.bsky.social as CEO.
TLDR: Today I'm taking over the reins of @peoplefirsthq.bsky.social as CEO.
June 11, 2025 at 6:45 PM
Some exciting personal/business news:
TLDR: Today I'm taking over the reins of @peoplefirsthq.bsky.social as CEO.
TLDR: Today I'm taking over the reins of @peoplefirsthq.bsky.social as CEO.
Loved having Phillip and Sara from Swell on the People First pod this month to talk about using creators in local campaigns.
Phil & I worked together for years at Blue State, so we also touched on how digital campaigns have evolved since the Obama days. Give it a listen!
linktr.ee/influencerim...
Phil & I worked together for years at Blue State, so we also touched on how digital campaigns have evolved since the Obama days. Give it a listen!
linktr.ee/influencerim...
June 5, 2025 at 7:43 PM
Loved having Phillip and Sara from Swell on the People First pod this month to talk about using creators in local campaigns.
Phil & I worked together for years at Blue State, so we also touched on how digital campaigns have evolved since the Obama days. Give it a listen!
linktr.ee/influencerim...
Phil & I worked together for years at Blue State, so we also touched on how digital campaigns have evolved since the Obama days. Give it a listen!
linktr.ee/influencerim...
Last night, People First took home three Pollie Awards for our industry-leading social impact influencer marketing work on campaigns with our partners Precision, Swell, Inc. , and NewWorld.
May 22, 2025 at 5:22 PM
Last night, People First took home three Pollie Awards for our industry-leading social impact influencer marketing work on campaigns with our partners Precision, Swell, Inc. , and NewWorld.
Older Americans' social media use is far more consolidated than that of younger users. A large majority of adults 55 and older prefer Facebook, while those aged 12 to 34 split their time between Instagram, TikTok, and other platforms.
April 11, 2025 at 1:17 PM
Older Americans' social media use is far more consolidated than that of younger users. A large majority of adults 55 and older prefer Facebook, while those aged 12 to 34 split their time between Instagram, TikTok, and other platforms.
More Americans are consuming social media content than ever before.
After a few years stalled, social media usage among Americans aged 12+ has jumped to 86% this year.
After a few years stalled, social media usage among Americans aged 12+ has jumped to 86% this year.
April 11, 2025 at 1:17 PM
More Americans are consuming social media content than ever before.
After a few years stalled, social media usage among Americans aged 12+ has jumped to 86% this year.
After a few years stalled, social media usage among Americans aged 12+ has jumped to 86% this year.
Thanks to Civic Shout for listing The Month in Digital on their list of newsletters that are "great resources for digital staff at progressive organizations."
Subscribe here for the snark and smarts: monthindigital.substack.com
Subscribe here for the snark and smarts: monthindigital.substack.com
April 10, 2025 at 5:57 PM
Thanks to Civic Shout for listing The Month in Digital on their list of newsletters that are "great resources for digital staff at progressive organizations."
Subscribe here for the snark and smarts: monthindigital.substack.com
Subscribe here for the snark and smarts: monthindigital.substack.com
If you're trying to communicate public health recommendations to Gen Z or Millennials without involving creators, you're in trouble. Both generations are likely to take medical advice from a creator than from their own healthcare provider.
April 9, 2025 at 2:46 PM
If you're trying to communicate public health recommendations to Gen Z or Millennials without involving creators, you're in trouble. Both generations are likely to take medical advice from a creator than from their own healthcare provider.
It’s especially meaningful for us—as the first influencer shop to work in American politics—to be recognized for how far we’ve come. Over the past five years, we’ve expanded into every corner of social impact: nonprofits, advocacy, philanthropy, public health, and beyond.
March 24, 2025 at 4:55 PM
It’s especially meaningful for us—as the first influencer shop to work in American politics—to be recognized for how far we’ve come. Over the past five years, we’ve expanded into every corner of social impact: nonprofits, advocacy, philanthropy, public health, and beyond.
📷 Thrilled that People First took home Best Influencer Agency at the Reed Awards!
This category put us up against every major player on the Republican side, plus the entire Democratic and social impact creator community.
This category put us up against every major player on the Republican side, plus the entire Democratic and social impact creator community.
March 24, 2025 at 4:55 PM
📷 Thrilled that People First took home Best Influencer Agency at the Reed Awards!
This category put us up against every major player on the Republican side, plus the entire Democratic and social impact creator community.
This category put us up against every major player on the Republican side, plus the entire Democratic and social impact creator community.
Social Media Quadrant—a simple framework for understanding how social media platforms function and how organizations should approach engagement.
Are you building a community or broadcasting to an audience? And should you focus on broad reach or niche connections?
open.substack.com/pub/monthind...
Are you building a community or broadcasting to an audience? And should you focus on broad reach or niche connections?
open.substack.com/pub/monthind...
March 11, 2025 at 2:34 PM
Social Media Quadrant—a simple framework for understanding how social media platforms function and how organizations should approach engagement.
Are you building a community or broadcasting to an audience? And should you focus on broad reach or niche connections?
open.substack.com/pub/monthind...
Are you building a community or broadcasting to an audience? And should you focus on broad reach or niche connections?
open.substack.com/pub/monthind...
A new study analyzing 10.2 million posts on Threads and X shows that, on average, a post on Threads receives 74.6% more engagement than a post on X.
February 5, 2025 at 1:51 PM
A new study analyzing 10.2 million posts on Threads and X shows that, on average, a post on Threads receives 74.6% more engagement than a post on X.
Turo wants you to "Maximize your MLK weekend" cause "time is ticking!"
January 13, 2025 at 9:39 PM
Turo wants you to "Maximize your MLK weekend" cause "time is ticking!"
2024 marked a significant shift in how people in the United States perceive content from influencers. For the first time, a large majority—77%!—of users found creator content to be more compelling than traditional scripted marketing.
January 9, 2025 at 1:19 PM
2024 marked a significant shift in how people in the United States perceive content from influencers. For the first time, a large majority—77%!—of users found creator content to be more compelling than traditional scripted marketing.
📈 2024 Political and Nonprofit Creator Benchmarks
The following @peoplefirsthq.bsky.social benchmarks are based on thousands of posts from campaigns and organizations throughout 2024 on Instagram Reels and TikTok.
people1st.substack.com/p/2024-polit...
The following @peoplefirsthq.bsky.social benchmarks are based on thousands of posts from campaigns and organizations throughout 2024 on Instagram Reels and TikTok.
people1st.substack.com/p/2024-polit...
January 7, 2025 at 6:48 PM
📈 2024 Political and Nonprofit Creator Benchmarks
The following @peoplefirsthq.bsky.social benchmarks are based on thousands of posts from campaigns and organizations throughout 2024 on Instagram Reels and TikTok.
people1st.substack.com/p/2024-polit...
The following @peoplefirsthq.bsky.social benchmarks are based on thousands of posts from campaigns and organizations throughout 2024 on Instagram Reels and TikTok.
people1st.substack.com/p/2024-polit...
Who drinks in their sleep?! Seems excessive.
December 18, 2024 at 7:54 PM
Who drinks in their sleep?! Seems excessive.
Join me at Center for Digital Strategy's Digital Engagement and Organizing Summit!
🎟️ Tickets available here: centerfordigitalstrategy.com/digital-enga...
🎟️ Tickets available here: centerfordigitalstrategy.com/digital-enga...
December 18, 2024 at 4:39 PM
Join me at Center for Digital Strategy's Digital Engagement and Organizing Summit!
🎟️ Tickets available here: centerfordigitalstrategy.com/digital-enga...
🎟️ Tickets available here: centerfordigitalstrategy.com/digital-enga...
saw a really big drone
December 18, 2024 at 3:09 PM
saw a really big drone
If you want to stop all the spam group messages on Instagram, you can change this in message settings.
December 12, 2024 at 7:53 PM
If you want to stop all the spam group messages on Instagram, you can change this in message settings.
Here, she is the manager.
December 12, 2024 at 4:33 PM
Here, she is the manager.
🚨 47% of influencers screened were flagged for misconduct. No influencer is perfect, and those who have been highly active online for years may face red flags under intense scrutiny.
December 11, 2024 at 3:47 PM
🚨 47% of influencers screened were flagged for misconduct. No influencer is perfect, and those who have been highly active online for years may face red flags under intense scrutiny.
We analyzed the conversations of thousands of followers of both political and non-political influencers—and the differences were striking.
December 10, 2024 at 2:40 PM
We analyzed the conversations of thousands of followers of both political and non-political influencers—and the differences were striking.
